AI is fundamentally changing the way that organizations interact with information. At Forrester, we’ve been at the center of this transformation since we launched our generative AI tool Izola nearly two years ago. When we launched Izola — the first genAI tool offered by a large research firm — our mission was clear: Help clients accelerate progress on their initiatives with trusted answers from our research. That mission hasn’t changed, but today, we’re taking it further.

I’m excited to announce Forrester AI Access, an AI-powered self-service offering for Forrester clients that equips you and your organization with trusted Forrester insights, data, and advice. The service grew out of many client conversations, where leaders told us that they needed broader access to our research so that their teams could move forward together, faster. AI Access delivers just that: the flexibility to equip your whole organization with Forrester resources through the Izola interface.

An Agile Research Service For The AI Era

AI Access serves Forrester Decisions and Market Insights clients across three key areas: technology professionals and markets, B2B professionals and markets, and consumer and digital professionals and markets. Each service includes essentials such as our trusted research, peer benchmark metrics, tools, Forrester Wave™ evaluations, and more. (You can find a full list along with how it compares to other Forrester service levels here.)

As AI changes how we find, consume, and apply information, Forrester AI Access responds to that shift. When users log in, they see the Izola interface, where they can ask questions and immediately access strategic advice, supporting data, vendor insights, and much more. They can then go deeper into the reports, data, and tools included within their service and, from there, use Izola to get instant summaries and “converse” with specific reports.

AI Access responds to clients’ need for a streamlined self-service offering that keeps them from being the “bottleneck that slows things down,” as one client put it. The service is ideal for expanding access and creating a shared, reliable foundation for decision-making. It’s also ideal if you don’t need every feature of Forrester Decisions or Market Insights but want fast access to trusted answers.

Early reactions to the service have been not only validating but thrilling. “[AI Access] is excellent and exactly the type of service I would expect from every type of research company,” the office of the CTO at a European bank told us. And from the field marketing director at a technology and information services company: “I’m always looking for ways to help expose my team to more information about what’s happening in the market, and this hits that right in the head. It’s really, really, really what they need.”

Building On Two Years Of Innovation

AI Access marks another exciting milestone in Forrester’s AI journey. Like our clients, we’ve been building, testing, and learning from AI, using the lessons to improve how we work and how we guide our clients. Over the next few years, AI will reshape virtually every industry — and for information-heavy industries, its impact will be particularly profound.

Our launch of Izola was a pivotal moment — not just for Forrester but for the research industry more broadly. Izola showed the immense power of applying genAI to trusted research, and many of our clients tell us that it has transformed the way they work and that they can’t imagine working without it. We’ve continually refined the tool based on client feedback to be more accurate, relevant, and capable. Forrester AI Access reflects all of those improvements.

As AI continues to gain pace, everyone in the organization — from senior executives to early-career professionals — will need to be AI-equipped. With AI Access, we’re thrilled to be advancing that critical aim.

Learn more about Forrester AI Access.