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Blog

Budget Boom Or Budget Bust? Be Ready For Both In 2026

Sharyn Leaver July 15, 2025
Though volatility has tempered budget expectations, business and tech leaders should prepare for the unexpected. Forrester’s 2026 Budget Planning Guides can help you make the right strategic moves this budget planning season.
Blog

Five Strategic CMO Moves Heading Into 2026

Matthew Selheimer 2 hours ago
The stakes for senior B2B marketing leaders are high heading into budget planning season. Learn how to navigate turmoil and come out ahead.
Blog

The Clock Didn’t Stop: The EU AI Act Will Reshape Your AI Strategy — Now

Enza Iannopollo 8 hours ago
After rejecting lobbying efforts from the tech industry, the EU is moving forward with the next phase of the EU AI Act. Find out what this means for organizations leveraging AI in the EU and beyond.

Master Your 2026 Budget With Our Ultimate Guides And Tools

Plan smarter to thrive in 2026! Access planning guides, workbooks, webinars, and resources to invest wisely, cut costs, and maximize your budget impact — even in uncertain times.

Blog

Introducing AEGIS — The Guardrails That CISOs Need For The Agentic Enterprise

Jeff Pollard 1 day ago
AI agents aren’t coming — they’re already here. And they’re not waiting for your security architecture to catch up. Learn how Forrester's new AEGIS framework can help CISOs secure, govern, and manage AI agents and agentic infrastructure.
Blog

Forrester’s 2025 Technology Strategy Impact Award Winners And Runner-Up For APAC

Frederic Giron 2 days ago
Congratulations to FWD Group and YCH Group, our winners this year, and to AIA Group, our runner-up. Learn more about the technology strategies each of these firms developed and how they executed them with precision and agility.
Blog

Forrester’s 2025 Enterprise Architecture Awards Winner And Runners-Up For APAC

Charlie Dai 2 days ago
Congratulations to the Hong Kong Jockey Club, this year’s winner of the Enterprise Architecture Award in APAC, and runners-up AIA Group and Nan Shan Life Insurance Company. Learn how excellent EA practices helped all three align their IT strategies with business objectives, empowering them to accelerate business innovation and stay ahead of the curve.

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Webinar

2026 Scenario Planning For Technology Leaders

Uncertainty is the only certainty in 2026. Learn how CIOs are using scenario planning to stay ahead of disruption and drive smarter decisions.
Blog

The Autonomous Testing Platforms Landscape, Q3 2025, Is Out!

Diego Lo Giudice 4 hours ago
As software development accelerates through AI and generative technologies developer teams need to rethink how they approach testing. Learn some of the benefits of autonomous testing platforms in this preview of a new market landscape report.

Stop The Friction: Align CIOs & CISOs For Smarter 2026 Budget Planning

In uncertain times, teamwork is everything. Join Forrester analysts live on August 6 to align CIOs and CISOs on budget plans, prioritize smart investments, and fortify your security for 2026.

Podcast

415: Journey Innovation

The CX Cast 11 hours ago
Angelina Gennis and Martin Gill sit down with Joana de Quintanilha, VP and principal analyst, to explore how companies can go beyond fixing broken experiences and cocreate breakthrough value with customers. Joana highlights actionable strategies and creative techniques, as well as how to strike the balance between data-driven insights and imaginative thinking to supercharge your customer journeys.
Blog

CMO Fortunes Falter Amid Economic And Role Uncertainty

Ian Bruce 22 hours ago
The past 12 months have seen a noticeable decline in the number of CMOs in the Fortune 500. While economics is partly to blame, we’re witnessing a deeper transformation for marketing leaders.
Blog

GenAI Offers The Digital Employee Experience Opportunity Of A Lifetime

David Johnson 23 hours ago
Demand for new AI-driven capabilities is surging, creating unique problems for technology leaders. Find out how an AI-enabled digital employee experience strategy can help in this preview of Forrester’s upcoming Technology & Innovation Summit North America.
Blog

Embed IT Finance To Improve IT Spend Management

Greg Zorella 1 day ago
A recent Forrester survey found enterprises with IT finance teams reporting into an IT org were 18% more likely to have high visibility into tech spend than those where IT finance reported into a finance org. Get four tips on how to encourage this embeddedness in your organization.
Blog

New Research: Top Emerging Technologies In Healthcare

Shannon Germain Farraher 1 day ago
Healthcare organizations face constant pressure to improve clinical outcomes and workforce retention amid budget constraints and market volatility. Our new research aims to help them prioritize the technologies that will have the most impact today.

New For 2026! Tech Budget Planning Guide + Workbook

Simplify your 2026 tech budget planning! Download our guide and workbook for recommendations, benchmarks, and actionable templates to help you assess, prioritize, and implement investments.

Blog

US Consumers Want Subscription Companies To Do Better

Lily Varon 4 days ago
The average US online adult has more than four monthly subscriptions, according to Forrester’s 2024 data. Subscription companies have room to improve what they provide their customers.
Blog

Government Technology Procurement Enters A New Era Of Strategic Transformation

Devin Dickerson 4 days ago
The era of piecemeal, siloed government technology procurement is giving way to a strategic sea change. Learn why fragmented, agency-by-agency deals are being replaced with massive enterprise-level contracts designed for transformational impact and what it means for government tech leaders.
Blog

From The Basement To The Corner Office: Zero Trust Gets A “Promotion” In The DoD

James Plouffe 4 days ago
Learn the implications of the new Zero Trust Portfolio Management Office and Chief Zero Trust Officer in the US Department of Defense.
Blog

Master Risk And Conquer Chaos At Forrester’s Security & Risk Summit

Amy DeMartine 5 days ago
For leaders in security, risk, and privacy, this year has been different, with a new level of volatility fueled by geopolitics, new regulatory hurdles, relentless AI disruption, and looming quantum threats. Learn how Forrester’s Security & Risk Summit 2025 can empower you to stay ahead of the chaos, take the right risks, and secure your organization.
Blog

Why AI Isn’t The Silver Bullet For Customer Service — Yet

Vasupradha Srinivasan 5 days ago
AI is being marketed as a technology that will transform customer service for the better, but results are lacking. Here’s why.
Blog

Stop Reacting To GenAI Tool Requests And Lead With A Content Decision Framework

Lisa Gately 5 days ago
Discover why B2B leaders must understand the current state of people and workflows in content before moving forward with investments in generative AI for content creation.
Blog

Palo Alto Networks Enters The Identity Security Market With $25B Purchase Of CyberArk

Allie Mellen 5 days ago
The third-largest cybersecurity M&A deal in history makes sense in some respects, but the track record on mega security and identity tie-ups is incomplete and unproven.
Blog

Meet Evelyn Mitchell-Wolf: Forrester’s New Adtech Analyst

Evelyn Mitchell-Wolf 5 days ago
Generative AI, signal loss, regulation, and macroeconomic volatility are colliding to give rise to a new era that threatens the viability of open web publishers’ business models. I’m excited to join Forrester as the B2C marketing team’s newest adtech analyst to help clients navigate it all.
Blog

Financial Services Leaders: Strategies To Navigate Through Volatility

Rohit Makhijani 6 days ago
The financial services industry learned from the COVID era that a crisis presents opportunities to deliver value to customers, as well as build trust and deepen relationships. Learn how leaders can achieve these aims.
Blog

Meta: So Long, Metaverse; Hello, Superintelligence

Mike Proulx 6 days ago
Meta is hopeful that superintelligence will empower people and not replace large swaths of society. Is that realistic?

New For 2026! B2B Marketing Budget Planning Guide + Workbook

Get our new budget planning guide for benchmarks and tools to help you adjust your 2026 marketing budget to boost buyer networks, drive engagement, and make your brand stand out to buyers and AI.

Blog

Microsoft Retires Password Management In Authenticator

Andras Cser 6 days ago
Microsoft’s move to gradually retire password management capabilities in its Authenticator application will have three immediate effects.
Blog

Inside Club Med’s Conversational AI Strategy: An Interview With Siddhartha Chatterjee

Aurelie L'Hostis 6 days ago
Learn how Club Med designed, implemented, and continuously refined its conversational AI strategy — starting with a WhatsApp chatbot in Brazil.
Blog

The Commodity Cloud Era Is Over — The AI-Native Cloud Is Here

Lee Sustar 6 days ago
CIOs questioning whether hyperscale cloud providers can deliver on their AI promises should follow the money. The numbers tell the story.
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