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Blog
CX Leaders, Prove Us Wrong: Defy 2023’s Troubling Trends
We were thrilled with the response to our 2023 CX Predictions webinar. Here, we answer audience questions on common CX topics.
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The Top Five Reasons To Attend B2B Summit North America 2023
Over 100 analyst-led sessions, detailed case studies and success stories, and unparalleled networking opportunities are just a few of the things that B2B marketing, sales, and product leaders can expect at this year’s event.
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Five Reasons Why CISOs Should Report To CEOs
Cybersecurity problems won’t disappear, but CISOs who are elevated in the organization run better cybersecurity programs.
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Align Around Your Customers To Power Growth In Today’s Economic Climate
Outdated, short-term growth strategies that focus on extracting value from customers will fail. To succeed, companies must build, run, and continually optimize a customer-obsessed growth engine.
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The 10 Biggest Intent Data Mistakes For B2B Marketing And Sales
Learn the top 10 mistakes to avoid for B2B marketing and sales organizations to maximize the competitive advantage that intent data offers.
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Do You Believe Customer Obsession Is Worth It In A Difficult Economy?
Backing off from customer obsession in tough times won't save your organization, but it could sink it. Learn why.
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How To Navigate The Generative AI Hype In Customer Service
Here's what you need to consider as you evaluate solutions for your organization.
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The SEC’s Proposed Rule On Climate Disclosure Has Teeth, Leaving Supporters And Opponents Simultaneously Unhappy
The proposed pivot from suggestion to regulation will require companies to take climate risk seriously — and do a lot of math. All corporations that file with the SEC will need to be prepared.
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Customer-Led Growth Is Getting More Attention Among B2B Firms: Should You Care?
You may be hearing more about customer-led growth as a counterpoint to product-led growth. Learn what it is, and what it means for you.
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Younger Business Buyers Are Having Their Say
Millennials and Gen Zers now represent the majority of business buyers globally. Understanding how they approach the buying process is increasingly essential.
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Call For Entries: Forrester B2B Summit North America Awards
Nominations are now open for Forrester’s B2B North America Return On Integration Honors and Program Of The Year Awards. If you have a great revenue engine alignment story, now is your time to shine.
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CVS Acquires Oak Street Health And Moves The Market Toward Our Prediction
With its latest acquisition, CVS is primed to outpace the competition. Here's why.
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Central Bank Digital Currency In India: The New Money Is Here
India's government has announced the introduction of a long-awaited digital currency. Learn more about it and what the implications could be.
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There’s A Recession, But Not In My Backyard
Reconciling consumer perceptions with the macroeconomic data can be perplexing. Here, we provide some clarity.
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Retailers: Your Gift Card Strategy Needs A Refresh
Gift cards are more than products — they are strategies. Get a glimpse of how companies are making the most of this.
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The Long March Of Quantum Computing Is Entering A New Chapter
We are still in the early stages of commercial adoption for quantum computing. That is starting to change.
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B2B CMOs Must Form A Rebel Alliance To Bull’s-Eye Their 2023 Target
Joining forces with other key stakeholders will enable marketing leaders to triumph amid vast uncertainty.
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Turn To Leading European Skill Clusters To Plug Digital Skill Gaps
Forrester has evaluated 50 European metropolitan regions to help business and technology leaders plug their digital skill gaps.
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How CISOs Can Navigate The 2023 Downturn
CISOs must use this period of austerity to reinforce security as a core competency that drives growth and protects revenue.
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Data Privacy Day, B2C Marketing Edition
The privacy landscape is shifting quickly. It’s a critical time for B2C marketers to get involved in their organizations’ privacy programs.