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Two vital questions come up repeatedly in client conversations about digital platforms and the cloud. We dig into those here.

Many CX pros miss the sustainability opportunity. Read examples of companies embedding sustainability at different customer journey stages.

When we imagine the future of DevOps, we see three primary vectors of evolution: people, practices, and platforms.

The age of personalized medicine is here. Read about three obstacles that healthcare providers need to overcome to adopt it.

While we wait to learn the winners, here's a bit of history.

B2B firms work hard to build relationships with their clients. Yet the way they collect feedback and measure CX can undermine that work.

Many organizations are ill-equipped to manage the problem. Yet it's the sort of systemic risk that leaders need to be ready to face.

Mobile banking apps are a crucial component of the overall banking experience. To identify mobile banking best practices, we reviewed the mobile apps of 13 EMEA banking brands in March and April of 2022 for both functionality and user experience.

Your marketing strategy is DOA without the tech to back it up. That means CMOs can’t afford to take a passive approach to martech.

It’s time for a bigger, bolder approach to digital experiences that marshals the entire value of your company and ecosystems.

Companies announcing layoffs need to pay attention to insider risk. Showing compassion and communicating openly can help.

It's customer marketing’s job to track and report on value to the business. You might not have received a lot of guidance from leadership on this, especially if your organization isn’t mature in its approach to postsale engagement. Begin by understanding what matters to the company.

For both companies, the addition of ads will bring in new revenue from eager advertisers and boost subscriber revenue from price-conscious consumers.

Cloud is no longer simply a path to greater efficiency. Today, it's a strategy for IT modernization. Get a preview of Forrester's new report, The State Of The Cloud In The US, in this blog post.

We guide B2C digital leaders toward new horizons of success with Forrester Decisions for Digital Business & Strategy. Learn how.

While the economic downturn is in its early stages, it looks as though the hypergrowth phase of the cybersecurity vendor party has reached an abrupt end.

Customers share their experiences in multiple ways. Are you capturing it?

Apple continues to strive to make experiences easy, secure, and private for its customers. Here, I’ll focus on the aspects of “easy” here, and what popped for me in Apple's keynote at WWDC 2022.

The ways in which businesses implement ESG principles varies based on their maturity. Here, we explore the differences among five levels of business ESG maturity.