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Sales leaders should set themselves and their teams up for a successful 2021 by negotiating a realistic and achievable annual quota.

The shift toward consumers expecting and rewarding experimentation is motivating companies to focus on product as their engine of growth.

What exactly is an "insight"? Analyst Brandon Purcell previews Forrester's new Periodic Table of Insights which will be unveiled at the upcoming Data Strategy & Insights live virtual event.

The relationship between consumers and businesses is undergoing a multifaceted transformation based on four factors: the economic impact of marketplaces, next generation product experiences, consumers’ perception of brand values, and brands’ adoptions of business models. Any firm that sells to consumers must understand how these factors will influence their customers as well as their own business, and they need to start planning now to harness these trends to maximize the value of customer relationships. 

CMOs, you won't make it through the harsh economic conditions coming if you can't adjust your planning approach to respond to changing customer needs and operational availability.

Get an overview of the tracks and sessions at the upcoming Forrester Data Strategy & Insights live virtual event.

As sellers face a prolonged remote selling environment, slower decision cycles, and myriad other challenges, sales enablement technology vendors are stepping in to help.

The way people buy products and services has been evolving rapidly, and the fast and furious pace is only accelerating — sinking some companies while creating immense opportunity for others, new and old. Discover the four forces that will define the next era of consumer buying.

At surface level, brands have a plethora of avenues to connect to their consumers. But alas, it’s the paradox of choice: How do brands prioritize their technology investments to maximize consumer reach? Introducing Forrester's 2020 Moments Map.

Getting to customer-obsession is a complex, all-in effort that is more of a cause than a program. It flows directly from the heart of an organization – it’s about how you behave and what you value. Here's a rough map of how a CEO can lead this voyage.

Forrester’s Canada Customer Experience Index 2020 reveals the scores of 147 brands across 12 industries. This year is especially exciting for two reasons: 1. We added the utilities industry. 2. The CX Index survey was still in the field during the beginning of the COVID-19 pandemic, providing us a unique opportunity to examine how customers’ perceptions changed.

As the pandemic forces cuts to marketing budgets, marketing technology is the one category expected to be spared. Marketing organizations are leaning on martech to make up for lost time and improve engagement and conversions.

Spending on core infrastructure is dropping and the large technology firms will have to rise to the challenge. Find out how long the impact of the pandemic will be.

What are the most common issues resulting from AI? Analyst Brandon Purcell reviews the most recent legal issues stemming from AI and provide guidance on how to address them.

The approach that Florida Blue is taking to CX is working - and other insurers can learn from it. Learn how Florida Blue achieved a 5.8-point improvement in this year's CX Index.

The pandemic has introduced a tumultuous period that's shaping the future and forcing a shift in ways that business, technology, and consumer expectations develop from this point forward. We at Forrester have identified five key shifts that will take place over the next five or more years.

Anastasia Zdoroviak is senior manager of customer experience (CX) at food delivery technology company DoorDash. We spoke about how the CX team identifies and designs for different user types to orchestrate a seamless customer experience.