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The lines between brands and politics have blurred. If companies are committed to standing with their values, politics are unavoidable. But that doesn’t mean a given brand must or should take on every single issue. Company values will determine when to choose a side.

Learn the three tactics your organization can use to shift from technology supporting business value to technology shaping business value.

Learn how dynamic guided selling gives sales teams a competitive edge — and join us at this year's B2B Summit to go deeper.

Although it’s tempting to view the pandemic as a finite period in time and bucket consumer behaviors into “pre-pandemic” and “post-pandemic” states, over two decades of deep global consumer research remind us it's not that simple.

Chatbots haven't lived up to their promise. Learn the the three common missteps firms make in rolling out their chatbot initiatives.

How can campaign leaders balance their desire for economies of scale with the need to deliver campaigns that resonate in local markets?

Sales compensation plans have not kept up with the realities of how B2B sales are won. This will change as insights are increasingly folded into the compensation planning process.

From in-home virtual reality labs to surprise gifts mailed to colleagues, creative ideas abound to keep teams motivated.

Read an interview with Rich Kroes, Vice President, Global Sustainability at Oracle about the circular cloud and sustainable technology.

We estimate the size of the global design industry to be $162 billion and believe multiple software categories used in design will grow more than 20% this year. Find out why.

To achieve growth and success, B2B marketing leaders need both a long-term strategy and actionable annual plans.

Despite COVID-19, customer experience measurement improvement at leading companies continued in 2020 and led to business growth. Learn more.

There are privacy risks in customer experience measurement. Today, protecting your customers’ and your employees’ privacy is key. Learn how to.

There are now multiple COVID-19 vaccines paving the path to an eventual recovery of social and economic activity lost to the pandemic since 2020. However, it will not be an easy path due to tremendous challenges ranging from supply chain and distribution difficulties to ethical and policy-related concerns.

Content engines in B2B organisations have their own fuel, care, and feeding needs to drive the right level of audience engagement.

Forrester benchmark data shows that retained business accounts for the lion's share of company revenue. How well are you protecting that share?

Mergers and acquisitions and other major changes can place enormous pressure on frontline sales organizations. Learn when the strain becomes too much in this B2B Summit session preview.

If you want functional and individual goals to be meaningful and actionable, keep them simple, limit their number, and make sure they link clearly to your mission.

Explore what distinguishes an advanced CX measurement program and how to recalibrate your customer experience measurement strategy to achieve more.