promoted
Posts tagged with this will be displayed in the filter section of the Featured Insights page
Insights
Blog
Explaining Explainable AI
In 2020, one message in the AI market came through loud and clear: AI’s got some explaining to do! Explainable AI (XAI) has long been a fringe discipline in the broader world of AI and machine learning. It exists because many machine-learning models are either opaque or so convoluted that they defy human understanding. But […]
Blog
Retailers: Here’s How Consumers Are Shopping This Holiday Season
The retail holiday season is in the home stretch. We expect US online holiday sales this year will top $173 billion — or fully 24% more than last year.
Blog
Five Ways To Ensure Deep Collaboration Between Marketing And CX
CX and marketing can master the new normal by reinventing their relationship with each other. Learn five proven strategies for creating deep and sustained collaboration between CX and marketing.
Blog
What 2020 Taught B2B Sales Leaders And Teams
In a year when bright spots were hard to come by, several valuable, hard-won lessons emerged for sales organizations that will serve them well in the years to come.
Blog
The Age Of Reinvention In Lending
The lending landscape is changing rapidly. While many of the drivers of change emerged over the past decade, COVID-19 has dramatically accelerated the pace of disruption. COVID-19 introduced massive business and operational challenges, turning lending risk assessment and management on its head.
Blog
Airport Data Validates Need For Real-Time Customer Obsession
Airports and travel companies need to know that the desire to travel may never return to 100%; capturing the market that remains will depend on going above and beyond to provide health safety comfort. Learn how real-time feedback can help.
Blog
The Big Acceleration
The Big Acceleration, shifting society to digital, virtual, and experiences, could usher in a new Roaring 20's, highlighted by fast growth and dynamism.
Blog
Sizing The AI Software Market: Not As Big As Investors Expect But Still $37 Billion By 2025
Forrester forecasts the AI software market will grow to $37 billion by 2025. Find out what's driving the growth and where the limitations are in this blog post.
Blog
No One Should Be Surprised About The Facebook, Inc. Lawsuit In The US
Facebook has thrived in the short term with record-setting users and revenue. Long term, its outlook remains bleak.
Blog
Bold At Work Profile: UiPath’s Marketing Transformation
At Forrester SiriusDecisions Summit Asia Pacific, UiPath received a Return on Integration Honours award. Rajesh Kumar and his team defined a new marketing strategy for the India & South Asia region and enabled the organization to meet ambitious goals.
Blog
Forecasting In Uncertainty: Our Latest US Tech Market Forecast Shows A 2.5% Decline In 2020 And -0.4% In 2021
It's going to be a rough start to 2021 for the US tech market. Read our key takeaways from our latest forecast.
Blog
Salesforce Picks Up (The) Slack To Extend CRM’s Reach Into Collaboration But Won’t Dethrone Microsoft Teams
Find out how Salesforce plans to use the $28B buy to extend the reach of its CRM platform.
Blog
Get Your Design System Right: Approach It Like A Product
A design system continually evolves — it’s not a project a design team can complete and move on from. In fact, a design system requires an ongoing time and resources investment just like a customer-facing digital product.
Blog
Innovation 101: How To Secure Innovators’ Engagement During A Pandemic
Remote work has impeded collaboration, but there are tools and techniques to ignite creativity and innovation.
Blog
The Six Components Of Effective Sales Compensation Plans
An effective sales compensation program keeps sales reps motivated and drives revenue goals. Learn about the six elements of an effective compensation program.
Blog
Why You Should Care About Sustainability
Whether you are a producer of enterprise technology or a consumer of it, if you have sent an email, bought a cell phone, or ordered a nice little gift online, you should care.
Blog
Looking Ahead: What Channel Marketing Leaders Must Prepare For In 2021
Understanding partner and buyer needs is paramount during 2021 planning. The current market disruption will have an ongoing impact on the channel, and channel marketers must cultivate acceptance and empathy toward partners and their buyers during these challenging times.
Blog
Trust In The Age Of The Customer
We all know that consumer trust is important, but it’s extremely challenging for companies to know when they have it, when they violate it, and how to cultivate it. Discover the components needed to grow consumer trust.
Blog
2020 US Online Holiday Sales — Online Holiday Sales Will Reach Historic Levels Despite Uncertainty From COVID-19
US online holiday sales in 2020 will total a historic $173 billion as pandemic conditions lead more consumers to shop primarily or exclusively online. Learn more.
Blog
European Customer Experience Index, 2020: How Banks And Insurers Can Connect CX With Business Impact
Learn how leaders in the European banking and insurance industries can credibly connect the customer story to the money story.