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Key Takeaways From Forrester’s Customer Service Executive Roundtable On Turning Challenges Into Opportunities

Ian Jacobs June 12, 2020
Twenty-two customer service executives shared their victories and challenges during the coronavirus pandemic. Read key takeaways from this conversation about customer service during COVID-19.
Blog

Mental Health: Keep The Conversation Open

Arielle Trzcinski June 12, 2020
With fear and anxiety on the rise, mental health support is a critical element of any post-pandemic business continuity plan. Learn the key trends and next steps for employers.
Blog

Don’t Reward The Brilliant Jerk

Jinan Budge June 11, 2020
Is a toxic culture holding your security team back? Learn how to address the issue directly and create a more positive environment.
Blog

Build An Effective Customer Advocacy Program By Knowing The Four Advocate Types

Laura Ramos June 11, 2020
By understanding what customer advocates value, you can invite them to participate in the ways that are most meaningful to them, and to you.
Blog

Address Legal, Regulatory, And Operational Risks For The Return To Work

Heidi Shey June 10, 2020
In addition to government guidelines, firms must consider a number of other factors in bringing employees back to work. Here are four areas you might not be thinking about.
Blog

Changing Commercial And Social Conditions Spark Consumer Energy

Anjali Lai June 10, 2020
As the COVID-19 pandemic became a harsh reality across the US, consumer energy among US online adults hovered at its lowest levels of the past two years. Now, in early June, the conditions have changed drastically and the most recent pulse of consumer energy shows a slight increase along all four dimensions.
Blog

A Post-Pandemic Automation Boost Across Europe Remains Uncertain

Bernhard Schaffrik June 9, 2020
Do European firms receiving public financial support face a conflict of interest in evaluating automation options?
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Culture Is (Still) Not About Ping-Pong Tables And Free Meals

Katy Tynan June 2, 2020
The pandemic is forcing companies to ask: How does our culture work remotely? Start with these five activities to arrive at the answer.
Blog

CISOs And The Da Vinci Fallacy

Jeff Pollard June 1, 2020
The belief that security leaders must show mastery across knowledge domains is dangerous. It's also a symptom of an underlying ailment.
Blog

COVID-19 Didn’t Break Your Business — Data Did

Michele Goetz May 27, 2020
A defining factor for enterprises and governments throughout the pandemic has been the extent to which they've embraced and been led by data.
Blog

Values, Ethics, And Algorithms, Oh My!

Brandon Purcell May 26, 2020
At CX North America, you'll learn how to interpret and implement ethical AI principles across your organization to protect your customers, business, and brand.
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During The Pandemic, Empathetic Brands Build Trust With Wary Consumers

Anjali Lai May 22, 2020
Now more than ever, consumers crave connection and reliable information. Learn how marketers can offer this.
Blog

B2B Leaders Will Find CX North America Literally And Virtually Stimulating

Caroline Robertson May 20, 2020
Learn how we'll help firms master B2B customer experience at the CX North America live virtual experience on June 16-18, 2020.
Blog

How To Adjust Your Tech Budget To Survive Or Thrive In The Pandemic Recession

Bobby Cameron May 19, 2020
As firms emerge from the coronavirus pandemic, they need to realign tech spending to match post-pandemic priorities. Here are some tools and insight that can help.
Blog

Facebook, Inc. Extends Its Tentacles With GIPHY Acquisition

Jessica Liu May 19, 2020
There may be more to the move than meets the eye. The acquisition will give Facebook access to data it will find useful.
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The Security Snapshot: Embracing The New Norm

Merritt Maxim May 14, 2020
Our security analysts provide guidance for managing security and risk during the coronavirus pandemic.
Blog

CyberArk Scoops Up Idaptive

Sean Ryan May 14, 2020
Read Forrester's take on CyberArk announcing its acquisition of identity-as-a-service vendor Idaptive.
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Answering The Top Return-To-Work Questions For Our Government Clients

Stephanie Balaouras May 13, 2020
Learn more about translating social distancing guidelines to the workplace, providing safe commuting options, and more.
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Summit 2020: Lessons In Resilience And Customer Centricity

Caroline Robertson May 13, 2020
Forrester analysts share how B2B companies can help their clients and themselves navigate uncertainty and come out ahead.
Blog

Don’t Succumb To Social Media Stockholm Syndrome

Jessica Liu May 13, 2020
A detailed analysis of how consumers are using social media in the customer lifecycle and an intriguing option for brands.