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Key Takeaways From Forrester’s Customer Service Executive Roundtable On Turning Challenges Into Opportunities
Twenty-two customer service executives shared their victories and challenges during the coronavirus pandemic. Read key takeaways from this conversation about customer service during COVID-19.
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Mental Health: Keep The Conversation Open
With fear and anxiety on the rise, mental health support is a critical element of any post-pandemic business continuity plan. Learn the key trends and next steps for employers.
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Don’t Reward The Brilliant Jerk
Is a toxic culture holding your security team back? Learn how to address the issue directly and create a more positive environment.
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Build An Effective Customer Advocacy Program By Knowing The Four Advocate Types
By understanding what customer advocates value, you can invite them to participate in the ways that are most meaningful to them, and to you.
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Address Legal, Regulatory, And Operational Risks For The Return To Work
In addition to government guidelines, firms must consider a number of other factors in bringing employees back to work. Here are four areas you might not be thinking about.
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Changing Commercial And Social Conditions Spark Consumer Energy
As the COVID-19 pandemic became a harsh reality across the US, consumer energy among US online adults hovered at its lowest levels of the past two years. Now, in early June, the conditions have changed drastically and the most recent pulse of consumer energy shows a slight increase along all four dimensions.
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A Post-Pandemic Automation Boost Across Europe Remains Uncertain
Do European firms receiving public financial support face a conflict of interest in evaluating automation options?
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Culture Is (Still) Not About Ping-Pong Tables And Free Meals
The pandemic is forcing companies to ask: How does our culture work remotely? Start with these five activities to arrive at the answer.
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CISOs And The Da Vinci Fallacy
The belief that security leaders must show mastery across knowledge domains is dangerous. It's also a symptom of an underlying ailment.
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COVID-19 Didn’t Break Your Business — Data Did
A defining factor for enterprises and governments throughout the pandemic has been the extent to which they've embraced and been led by data.
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Values, Ethics, And Algorithms, Oh My!
At CX North America, you'll learn how to interpret and implement ethical AI principles across your organization to protect your customers, business, and brand.
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During The Pandemic, Empathetic Brands Build Trust With Wary Consumers
Now more than ever, consumers crave connection and reliable information. Learn how marketers can offer this.
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B2B Leaders Will Find CX North America Literally And Virtually Stimulating
Learn how we'll help firms master B2B customer experience at the CX North America live virtual experience on June 16-18, 2020.
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How To Adjust Your Tech Budget To Survive Or Thrive In The Pandemic Recession
As firms emerge from the coronavirus pandemic, they need to realign tech spending to match post-pandemic priorities. Here are some tools and insight that can help.
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Facebook, Inc. Extends Its Tentacles With GIPHY Acquisition
There may be more to the move than meets the eye. The acquisition will give Facebook access to data it will find useful.
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The Security Snapshot: Embracing The New Norm
Our security analysts provide guidance for managing security and risk during the coronavirus pandemic.
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CyberArk Scoops Up Idaptive
Read Forrester's take on CyberArk announcing its acquisition of identity-as-a-service vendor Idaptive.
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Answering The Top Return-To-Work Questions For Our Government Clients
Learn more about translating social distancing guidelines to the workplace, providing safe commuting options, and more.
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Summit 2020: Lessons In Resilience And Customer Centricity
Forrester analysts share how B2B companies can help their clients and themselves navigate uncertainty and come out ahead.
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Don’t Succumb To Social Media Stockholm Syndrome
A detailed analysis of how consumers are using social media in the customer lifecycle and an intriguing option for brands.