Insights
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Thoughts From Cannes Lions 2023
Last week, I spent some time at the Cannes Lion 70th International Festival of Creativity. I hadn’t been to the event since back in the days when I was covering mobile advertising for Forrester. It is pretty obvious that over the past 10-plus years, US tech players have progressively dominated the ad industry. After only […]
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How We Picked The Top Emerging Technologies For 2023
This year’s evaluation was more rigorous and expansive than ever before as we sought to answer end users’ important questions.
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Apple Brings 5G Network Slicing Closer To Reality
Network slicing is one of the key features differentiating 5G networks from prior generations. Despite this promise, 5G network slicing adoption has been nearly nonexistent. Although application developers had the ability to tap into network slicing starting with Android 12 (Aug. 2021) and subsequently with Android 13 (Aug. 2022), they just now got that option […]
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Green Market Revolution Spend Will Total $326 Trillion By 2050
The staggering figure reflects how widespread environmental consciousness has become. Worsening wildfires, storms, floods, pollution, and energy costs will cement eco-friendliness as a mandate.
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No Time To Lead? Then Be Prepared To Fail
Do you ever hear yourself saying, “I just don’t have time to do that now”? Think about those things you don’t typically have time to do. Usually they are things that, while they involve more time investment, also return much more value — like hiring new team members, investing in training, or building relationships with business partners. Great leaders find the time to prioritize appropriately. I learned this the hard way.
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Cloud Providers’ Focus On AI Hasn’t Paid Off … Yet
The advent of the AI cloud has the potential to shake up the market by allowing current leaders and new challengers to focus on higher-margin services. Learn how in this blog post.
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ThoughtSpot Acquires Mode Analytics, Goes After Data Pros
In the recently published report, The Forrester Wave™: Augmented Business Intelligence Platforms, Q2 2023, we wrote that “ThoughtSpot’s continued focus on conversational user experience (UX) is no longer differentiating.” ThoughtSpot’s announced acquisition of Mode Analytics on June 26 is perhaps a means for ThoughtSpot to grow beyond its historical business user-focused strength in UX. Mode […]
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Introducing The European Financial Services Customer Trust Index
We have launched the European Financial Services Customer Trust Index, 2022. Sadly, customers in France, Germany, Italy, and the UK generally rate their trust toward their banks as weak or — at best — moderate.
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Making Reality Unreal: Five Deepfake Scams That Imperil Enterprises In 2023
While it might seem like generative AI is the only use case for AI around today, just a few years ago, deepfakes wore the mantle for attention and hype in the AI universe. That’s fallen off considerably today, but we will likely see a resurgence in interest based on attacks using deepfakes to scam and […]
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Figma’s Embrace Of Developers And AI Expands And Evolves Design
After Figma’s announcements last week at Config 2023, bridging design and development the right way and stepping smartly into AI-assisted digital product creation, we predict that the company will add modes for other roles, too, in addition to designers and developers, leading to a more inclusive and collaborative understanding of design.
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IBM Reups On FinOps With Its Apptio Acquisition
Late Friday, The Wall Street Journal reported that IBM is in potential late-stage talks to acquire cloud cost management and optimization (CCMO) and IT financial management (ITFM)/technology business management (TBM) company Apptio for roughly $5 billion. If the deal closes, the value would be at more than twice Apptio’s previous purchase price of $1.94 billion […]
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Introducing Detection Surface, The Cybersecurity Defense That Parallels Attack Surface
On traditional infrastructure (laptops, servers, workstations, on-premises network infrastructure), the attack surface was the closest match to true perimeter-based defense we could get. The network infrastructure gave access to the systems within (crunchy outside; gooey, cubicle, khakis, and blue button-downs inside). As such, detection of attacker activity was relegated to network-based activity, endpoint-based activity, and […]
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Is Your Tech Stack Confusing Your Sellers? Help Is On The Way.
The proliferation of sales technology has created significant potential, but the volume of new tools is confusing overworked sellers who do not have time to learn about all these new capabilities. Sales technology providers have realized this and are now building new workflows to simplify this process, making it easier for sellers to get the most from their company’s technology.
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Generative AI Will Walk Into Your Business Through Four Doors
As new as generative AI is, we can already see how companies will incorporate its capabilities into their businesses’ strategies and operations. Our experience with two earlier, explosive technologies show you how.
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Considering Scaling Back Customer Obsession? Bad Move.
Stopping investment in customer obsession will cost you — in terms of customer goodwill, waste, data loss, and employee theft. Get a snapshot of the findings from our new report.
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The WIIFM (“What’s In It For Me?”) Of Revenue Operations
We interviewed a variety of sales, marketing, and revenue operations leaders to understand why revenue operations has grown dramatically in recent years and what assumptions leaders make about establishing a revenue operations function. Here's what they told us.
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BYOAI Is Here — Make The Right Moves To Benefit From Generative AI At Work
As more employees look to leverage AI for personal development, the challenges of "BYOAI" will increase in your organization. Learn what those challenges will be and how to address them.
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Starting The Conversation: Plan Right For Acute Care At-Home Programs
With acute home care adoption slowly ticking up, challenges are building. Not the least of these: The model hinges on a coordinated delivery of a complex set of services and uncertain reimbursement under a current waiver that’s up for redetermination in 18 months. Here are three key things that you should do now to plan for a successful acute care at-home program.
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Get The Ball Rolling On Mainframe DevOps
Mainframes Aren’t Going Away Anytime Soon Given the rapid rise of cloud computing, one might mistakenly assume that the mainframe is dead or dying, but in fact, the majority of mainframe users say that they are actually expanding their mainframe footprint. Why? Certain workloads — or, more specifically, the scale of certain workloads — can’t […]
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Guide Your Compute Architecture Investment Decisions With The Forrester Tech Tide
Compute architectures are fast evolving to serve changing business scenarios and needs. We frequently hear the difficulties that you face as options emerge. The difficulties are rooted in deciding whether to use commodity or fit-for-purpose compute architectures, whether for generative AI, data-intensive applications, or edge deployments. This also ties closely to the central role that […]