Attention, sales leaders! In case you missed it, to win in 2023, your reps must leverage digital selling tactics and listen to buyer signals. Today’s buyer is empowered and increasingly reliant on self-discovery through digital experiences. Sales leaders need to adapt fast to win, retain, and grow revenue in this increasingly turbulent market, but the […]

Perspectives From A Former CISO/CSO For my second blog in this series, I wanted to share my thoughts on one of my favorite subjects: third-party risk management (TPRM). More specifically, I’m going to primarily focus on the receiving side of the equation — i.e., responding to and dealing with external inquiries about your organization as […]

All businesses rely on contracts. Unlike customer-facing functions, however, the software that powers the creation, execution, and management of these commercial obligations hasn’t made the shift toward digital … until now! In my new report, The Contract Lifecycle Management Landscape, Q1 2023, I looked at the 26 notable contract lifecycle management (CLM) vendors that procurement, […]

Learn about approaches for conducting revenue technology discovery, depending on the situation, timescales, available resources, and solution type.

It is essential for B2B CMOs to develop strategies that align with the projected economic growth of Indonesia in 2023. While the country’s growth is predicted to be positive, CMOs must consider the impact of external factors such as the threat of recession, rising inflation rates, and fluctuating oil prices. These factors could influence the […]

If Meta’s announcement about its pilot subscription service sounds familiar, that’s because it bears a striking resemblance to Twitter Blue. Paying users will get a coveted verification badge and increased prominence. There are other benefits such as better customer support and account protections, but the question remains: Will Facebook and Instagram users choose to pay […]

Zero Trust has seen an increase in adoption over the past few years — Forrester’s Security Survey, 2022, shows that 83% of global large enterprises are reporting that senior leadership has committed their organizations to the adoption of Zero Trust. Aspects of the Zero Trust model continue to be misunderstood, however. The industry is still […]

Over 100 analyst-led sessions, detailed case studies and success stories, and unparalleled networking opportunities are just a few of the things that B2B marketing, sales, and product leaders can expect at this year’s event.

Last year, Amazon’s total net sales surpassed the half-trillion-dollar mark. To understand the drivers behind Amazon’s sales and profits performance, we analyzed the company’s sales and profits by product groups, countries, and business segments. Following are the top 10 insights from our analysis.

Cybersecurity problems won’t disappear, but CISOs who are elevated in the organization run better cybersecurity programs.

Unless you’re a floppy disk aficionado, Tom Persky isn’t likely to be a familiar name. Tom is what you’d call a “last man standing,” as he’s the only bulk seller of floppy disks left, and his business of recycling, stripping, and reselling floppy disks is booming. You may be thinking, so what? Do they still […]

The inability to sell in person during the pandemic gave rise to the perception that we needed more meetings and emails — taking away from direct selling time. As we’ve moved past the pandemic, learn what our data is telling us about where sales reps are spending their time now.

The nature of software-as-a-service (SaaS) applications means that there is not a single silver bullet or method for protecting all SaaS applications. Instead, businesses must look at their SaaS tools as a portfolio of different platforms, each with their own risk profiles. Additionally, modern SaaS tools are API-driven and allow for composability to extend functionality […]

The common trope, “What came first, the chicken or the egg?” is a question about origins and paradoxical relationships. Security and risk conversations about microsegmentation and microperimeters suffer from a similar dilemma. These two concepts are heavily emphasized in Zero Trust conversations as key components to advance maturity. Security and risk pros confuse the usage […]

Outdated, short-term growth strategies that focus on extracting value from customers will fail. To succeed, companies must build, run, and continually optimize a customer-obsessed growth engine.

Over three-quarters of banks are increasing their spending on emerging technologies, creating the potential for hype and fear of missing out. Forrester identified nine emerging technologies that should be on the list of every bank, either now or later. We then organized them according to when firms can expect return on investment and provided details about the technologies and their use cases.

Demand For Investment Services Among Malaysian Women Is Up Female investors in Malaysia are on the rise. According to the nation’s stock exchange, there was a 36% increase in new trading accounts opened by female investors in 2021. They are also becoming more active, judging by the 194% increase in trading volumes between 2018 and […]

Forrester’s Survey Data Reveals Difficult Truths About Many Account-Based Marketing (ABM) Programs Every two years, Forrester conducts a State Of ABM Survey. In 2022, 155 marketing professionals in B2B organizations across North America, Europe, and Asia Pacific provided us with a detailed look at their ABM programs. The rich data set that resulted provided insights […]