Featured Blogs

Blog

Predictions 2025: Hard-Won Insights Drive Growth

Sharyn Leaver October 22, 2024
Business focus is shifting from experimentation to bottom-line gains. Our Predictions 2025 resources reveal what’s next for your industry and role — and the moves that will set you up for competitive advantage.
Podcast

What Retailers Should Plan For This Holiday Season

What It Means 2 days ago
The holiday season is here. How do consumers feel about spending? This week on What It Means, VP and Principal Analyst Sucharita Kodali and VP and Research Director Emily Collins dive into Forrester’s latest research on holiday spending trends and share advice for retailers.
Blog

Call For Entries: Forrester 2025 B2B Summit North America Awards

Matthew Selheimer 3 days ago
Do you have a success story on transforming your company or function in the service of customers? We would love to hear from you if so. Submit your story for a chance to be honored on the B2B Summit mainstage.

Navigate 2025 With Our Predictions Insights

Our predictions may not be a crystal ball, but they offer a clear view of what’s ahead. Visit our 2025 Predictions hub featuring guides, blogs, and webinars to give B2B, B2C, and technology leaders a competitive edge in 2025.

Blog

Predictions 2025: Global Flexing Of Regulatory Might Threatens Operational Stability In The Public Sector

Sam Higgins 5 days ago
Governments, fueled by populism, are now taking regulatory aim at the tech industry, which the public considers a source of disinformation and discord. But curbing the might of the tech giants is a challenge that will require governments to use new regulatory tactics.
Blog

Predictions 2025: Younger Business Buyers And GenAI Will Upend The Status Quo

Barry Vasudevan October 24, 2024
B2B organizations won’t succeed without adapting to the preferences of younger business buyers. Find out how they will shape the landscape in the year ahead.
Blog

Predictions 2025: Environmental Sustainability Drivers Shift From Regulation To Efficiency And Savings

Abhijit Sunil October 24, 2024
While regulatory compliance will remain a driver for sustainability efforts, in 2025, sustainability teams will need to change their focus to show savings. Find out more in our 2025 environmental sustainability predictions.

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Blog

Our Latest Evaluation Reveals A Shifting SSP Market

Mo Allibhai 20 hours ago
I am excited to announce The Forrester Wave™: Sell-Side Platforms, Q4 2024. This is the first Forrester Wave of the sell-side platform (SSP) provider category since 2014, and a great deal has changed in those 10 years. In 2014, ad exchanges and SSPs converged, but mobile and video advertising remained siloed from display advertising — […]
Blog

The API Security Software Landscape, Q3 2024

Madelein van der Hout 21 hours ago
While API discovery and policy enforcement have gained traction, it's time for companies to elevate their approach to API security maturity. Learn how to get started in this preview of a new report.

Ready For These 2025 Tech And Security Shifts?

Step into 2025 with confidence! Explore our predictions for tech and security leaders, featuring key trends in AI, cloud, SDLC, and AIOps you need to know.

Blog

Double-Clicking Into The Compensation Capabilities Of Sales Performance Management

Seth Marrs 23 hours ago
Learn how the Forrester Sales Compensation Design And Management Model and a new landscape report can help evaluate sale performance management platforms.
Blog

Fujitsu’s CX Transformation: A Blueprint For B2B Success

Maxie Schmidt 1 day ago
A few years ago, global B2B technology and services company Fujitsu’s European division decided it was time to double down on CX as a strategic imperative. Learn how Fujitsu did it and what the results were in this post.
Blog

The Brand Safety Industry Is [Redacted]

Mo Allibhai 2 days ago
Relying on outside standards bodies to guide your brand's safety is inadvisable in today's market. Brands must begin charting their own path for brand safety. It’s time for brands to get brand smart. Learn three key hallmarks of a brand smart approach in this preview of a new report.
Blog

Siemens Continues The Shift From Grease To Code With Acquisition Of Altair Engineering

Paul Miller 2 days ago
German industrial conglomerate Siemens is spending $10 billion to acquire Altair Engineering. Read what this means for Forrester’s clients in manufacturing and beyond.
Blog

In North America, Mobile Banking Apps Are Sufficient But Undifferentiated

Peter Wannemacher 2 days ago
Get five key takeaways from Forrester's recent review of mobile banking apps in North America in this preview of a new report.

Ready For 2025? Discover Key B2B Marketing And Sales Predictions!

Check out our 2025 predictions for B2B CMOs and CSOs! Discover the groundbreaking shifts in AI, product-led growth, buying groups, and digital sales headed your way.

Blog

US And Canadian 2024 Net Promoter Score℠ Results: Another Year Of Decline

Pete Jacques 2 days ago
Forrester recently published Net Promoter Score℠ (NPS) rankings for brands in the United States and Canada. As part of our annual Customer Experience Benchmark Survey, we surveyed 98,363 consumers in the United States and 43,324 Canadian consumers, asking about their likelihood to recommend brands they interacted with in the past 12 months as a measure […]
Blog

Navigating The Convergence Of Edge Computing, IoT, And OT With AIOps

Carlos Casanova 2 days ago
By providing contextualization within the larger IT estate, AIOps ensures seamless performance, enhanced security, and operational efficiency. Learn more in the final blog in this series.
Blog

Craft An Intelligent Business Case For SaaS ERP

Liz Herbert 3 days ago
One of the most strategic, and costly, business applications is enterprise resource planning (ERP) software. ERP is critical to an organization, underpinning functions such as finance and business operations. Organizations should strive for a modern ERP solution, but modernizing ERP is often a costly and time-consuming process.
Blog

Embracing AIOps: Revolutionizing DevOps And Agile Methodologies

Carlos Casanova 3 days ago
Learn how AIOps can significantly enhance the efficiency, speed, and reliability of software development and deployment processes.
Blog

The Great DEX-pansion Of 2025

Andrew Hewitt 4 days ago
For years, enterprises have approached digital employee experience (DEX) initiatives in silos — IT is doing one thing, HR another, and the business something totally different — all of which has made it difficult for organizations to successfully drive DEX outcomes for employees.

How Will 2025 B2C Trends Shape Your Strategy?

Prepare for the future with our 2025 predictions for B2C marketing and CX leaders. Learn how to refine your strategies for AI, tech stacks, loyalty programs, frontline agents, TikTok, and more.

Podcast

378: Practitioner Stories: Journey Management At Prudential

The CX Cast 4 days ago
We continue our series on Prudential’s CX transformation by interviewing John Sciacchitano, VP, Head of Journey Management. He describes a framework of journey management that's sensitive to stakeholder and customer mindsets.
Blog

HLTH 2024: Bold Commitments And Key Takeaways

Arielle Trzcinski 4 days ago
This year’s HLTH conference embraced the theme of “Be Bold.” Speakers committed strongly to tackling some of the toughest challenges in healthcare, such as lack of access, clinician shortages, and frustrating prior authorization (PA) processes.
Blog

Retailers: Adopt Three Application Security Technologies Now

Sandy Carielli 4 days ago
Three application security technologies are key for retailers to adopt before the holiday season.
Blog

Transforming Enterprise Networks With AIOps: A New Era Of Intelligent Connectivity

Carlos Casanova 4 days ago
Learn how AIOps provides real-time contextualization and insights across the IT estate, ensuring that network infrastructure operates at peak efficiency in serving business needs.
Blog

GenAI Is A Land Of Confusion For Revenue Leaders

Anthony McPartlin 4 days ago
It’s critical that revenue leaders develop a proactive strategy for applying AI for performance impact and separate reality from vision (or hype). Learn how to get started with these three steps.

Jan. 30 Tech & Security Predictions Webinar

Join us to dive into the top 2025 predictions and discover their impact on your tech and security strategies — with exclusive insights from the analysts who conducted the research.

Blog

AI And GenAI Are Game-Changers For Enterprise Architecture Leaders

Stéphane Vanrechem 4 days ago
Generative AI has started to drive new levels of business value as it cuts across different domains of business operations. Learn how AI and genAI will disrupt the enterprise architecture discipline in this preview of a new report.
Blog

B2B Go-To-Market Budgets Will Continue To Be Tight In 2025: Here’s What Marketing And Sales Operations Leaders Need To Do About It

Ross Graber 5 days ago
Facing tight budgets in 2025, here are the main areas where B2B revenue, marketing, and sales leaders should prioritize their investments.
Blog

Unified Commerce Is Not A Thing

Emily Pfeiffer 5 days ago
Demystify the concept of “unified commerce” in this Forrester blog by analysts Emily Pfeiffer and Lauren Cevallos.
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