Featured Blogs


Enhancing The Forrester Experience With Generative AI

Carrie Johnson April 3, 2024
Izola, Forrester’s genAI tool, is now available to all Forrester Decisions clients, providing fast, trusted answers to advance their business initiatives.

Earth Day 2024: Back To Square One For Sustainability Maturity

Amy DeMartine 3 days ago
A lot has changed in the regulatory landscape since we introduced Forrester’s Sustainability Maturity Model three years ago. For Earth Day 2024, we’ve updated the model. Read this post to learn about the major changes to the model and how it can help your organization reassess your sustainability maturity.

TikTok Users Are Split About TikTok Notes

Mike Proulx 4 days ago
As TikTok begins to roll out TikTok Notes, it faces more headwinds than tailwinds as it tries to take on Meta's Instagram. Get a detailed analysis in this post.

Capture & Prove Marketing’s True Value Beyond Sourcing Metrics

Download our measurement toolkit to discover demand performance indicators and metrics to reveal marketing’s real business impact across complex buyer journeys.


Can AI Help Prove CX ROI?

What It Means 5 days ago
Perhaps the biggest challenge CX leaders have is proving the value of CX. Can AI help? Principal Analyst Pete Jacques thinks so and joins the podcast to explain how AI can help CX leaders prove ROI.

Build Your GenAI Strategy On A Rock-Solid Foundation (Model)

Rowan Curran 6 days ago
The market for AI foundation models is still in its infancy. While enterprises still rely mostly on pretrained large language models for AI needs, the market is evolving and changing quickly. Tech leaders must understand how to navigate it.

It’s Time For Sales Leaders To Coach Sellers Like Athletes

Seth Marrs April 15, 2024
Sales managers now have the visibility needed to coach sellers beyond the basics.

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Generative AI Will Not Fulfill Your Autonomous SOC Hopes (Or Even Your Demo Dreams)

Allie Mellen 40 mins ago
All the flashiest demos of generative AI show chatbots that can query the enterprise environment for just about anything imaginable. Want to know all the vulnerabilities you have? How many devices are unprotected on the network? Whether you’ve been hit with Scattered Spider in the last six months? Well then, Security Wingman™, Caroline™, Scorpio™, or […]

Latest Proposed Federal Privacy Law Faces Favorable Winds

Stephanie Liu 6 hours ago
Senator Maria Cantwell and Representative Cathy McMorris Rodgers introduced a new federal privacy bill last week. Named the American Privacy Rights Act (APRA), the bill proposes a comprehensive set of privacy rights for consumers and compliance requirements for businesses, such as minimizing what data they collect and assessing the impacts of algorithms they build and […]

Separate Generative AI Fact From Fiction

Want to realize the true potential of generative AI? Discover what it can (and can't) do for you. Explore our generative AI insights to guide your journey and your choices.


Tech-Verantwortliche: Erfolgreiche Geschäftsresultate im Jahr 2024

Matthew Guarini 22 April 2024
Entdecken Sie die drei unterschiedlichen Arten, wie führende CIOs die Wachstumsagenda ihres Unternehmens vorantreiben (und wie sie generative KI nutzen).

GenAI beschleunigt die Transformation Ihres agilen Wissensmanagements

Julie Mohr 22 April 2024
Mit der Weiterentwicklung der Technologie entwickelt sich auch die Zukunft des Betriebs weiter. Fortschritte in der Verarbeitung natürlicher Sprache und Deep Learning werden KI-gesteuerte Abläufe und agiles Wissensmanagement noch intuitiver und menschenähnlicher machen.

High-Performance-IT: Sicherheitsverantwortliche treten dem Chat bei

Sandy Carielli 22 April 2024
Sie haben von High-Performance-IT gehört. Erfahren Sie jetzt, wie der CISO und die Sicherheitsorganisation in dieses neue Technologiemodell passen.

High-Performance-IT: So wirkt sich Ihr IT-Stil auf den Unternehmenswert aus

Carlos Casanova 22 April 2024
Beim IT-Betrieb kommt es auf den Stil an: Zu langsam, und Ihr Unternehmen verpasst Marktchancen; zu schnell, und Sie transformieren Abläufe, die das Unternehmen nicht vollständig nutzen kann. Erfahren Sie, wie Sie durch die optimale Ausgewogenheit der IT-Funktionen eine leistungsstarke IT betreiben können – das Streben nach einer kontinuierlichen Verbesserung der Geschäftsergebnisse durch Technologie.

High-Performance-IT sorgt für eine ständige Verbesserung der Geschäftsergebnisse durch zielgerichtete Technologie

Matthew Guarini 22 April 2024
Erfahren Sie, wie Sie die Unternehmensleistung verbessern können, indem Sie die drei Kernprinzipien unseres Hochleistungs-IT-Modells mit einem von vier IT-Stilen in Einklang bringen.

60% Of Skeptics Will Use (And Love!) GenAI

Surprised? Download Forrester’s 2024 Predictions guide to see why progress will be driven by exploration — and 14 other global predictions on AI, privacy, B2B buyers, hybrid work, and more.


Digitale Souveränität verändert den Cloud-Markt

Dario Maisto 19 April 2024
Die Angebote der Cloud-Anbieter zur digitalen Souveränität sind kompliziert und die Kunden müssen ihre Anforderungen an die digitale Souveränität und ihre Herangehensweise definieren.

Underestimated Danger: The Story Of Plastics In IT

Abhijit Sunil 3 days ago
In 2022, 27% of the e-waste generated was plastics. And the recycling rate of e-waste is projected to decline from 22.3% in 2022 to 20% by 2030. Find out how some of the top IT vendors are stepping up.

Five Things You Should Know About Burnout In Cybersecurity But Probably Don’t

Jinan Budge 4 days ago
The cybersecurity industry continues to focus almost exclusively on technology at the expense of dealing with the heart of cyberdefenses: the people. Yet the stress of expectations, limited resources, and detriments to well-being continues to cause havoc with the mental and physical health, productivity, and retention of the cybersecurity workforce.

A Rising Tide: Updates On NOAA’s CX Transformation

AJ Joplin 4 days ago
Learn how working with Forrester has helped NOAA achieve a five-year CX transformation in just two years.

Wiz Acquires Cloud Detection And Response Specialist Gem Security To Round Out Cloud Security Portfolio

Andras Cser 4 days ago
Recently, Wiz announced the acquisition of cloud detection and response vendor Gem Security. Learn how this move aligns with Wiz’s plan to build a comprehensive cloud security portfolio and accelerate product innovation.

Align Your Tech Architecture To Business Outcomes

Learn how Forrester’s Outcome-Driven Architecture Model can help you align your EA strategy to real business outcomes.


Steer Between Debt And Delay With Platform Engineering

Charles Betz 5 days ago
Modern digital and IT professionals encounter a similar dilemma: Technical debt and sprawl make IT portfolios insecure and unsustainable, but processes and controls intended to minimize debt and sprawl are themselves too often value-destroying. Are platforms the solution to this challenge?

Introducing The Sustainability Management Software Landscape Report And Forrester Wave™ Evaluation

Abhijit Sunil 5 days ago
Environmental sustainability is a compliance, accounting, and data management challenge for companies. So it's not surprising that the sustainability management software market is expanding rapidly. Learn more about these trends in this preview of our new Wave and Landscape reports on sustainability management software.

Introducing The Forrester Wave™: Workday Services, Q2 2024

Akshara Naik Lopez 5 days ago
In our 25-criterion evaluation of Workday services providers, we identified the most significant ones and researched, analyzed, and scored them. This blog introduces you to the report on how each provider measures up and helps enterprise technology leaders select the right one for their needs.

Modernize Your Cloud Governance To Match Today’s Cloud Strategy

Tracy Woo 5 days ago
As the cloud landscape adapts to new changes, there is a renewed interest in cloud governance programs. But implementation of cloud governance may prove to be more difficult than expected. Find out why.

CX, Customer Success, And Marketing Together At B2B Summit

The CX Cast 5 days ago
It’s time B2B organizations get our full attention! VP, Research Director Dave Frankland gives a survey of the research that will be showcased at Forrester’s B2B Summit, diving into insights shared on orchestrating comprehensive buyer and customer experiences. 

Fuel Growth With Strong Marketing-Sales Alignment

Download our alignment handbook to thrive in a complex buyer landscape with teams, processes, and objectives aligned across the customer lifecycle.


The Art And Craft Of Insight-Driven Transformation: An Interview With Dr. Mark Powell

Manuel Geitz 6 days ago
We sat down with the author, consultant, and entrepreneur to discuss insight-driven transformation and how companies can move towards the next phase of digital transformation.

Federal Workforce Tops The List For The President’s 2025 Budget

Angelina Gennis 6 days ago
Building a results-oriented culture in government will require evaluating what culture is and defining leaders’ role in it. Learn more in this post.

It Ain’t Just AI: What We Saw At Google Cloud Next

Lee Sustar 6 days ago
Google recently held its Google Cloud Next conference four months early to unveil new AI offerings and upstage its rivals. Get a detailed review of all of the announcements at the event in this post.
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