Brittany Viola
Analyst
Author Insights
Blog
2025 Planning: Align Tech And Talent To Accelerate Customer Value Delivery
As portfolio marketing and product management leaders head into budget planning season, use these four action items to guide your work.
Blog
Portfolio Marketers: Will You Make Generative AI Your Superpower?
Check out this guidance for portfolio marketers on how to best leverage generative AI, whether you’re just starting out, looking for best practices, or investigating new use cases.
Blog
Shift Into High Gear: Unlocking Insights To Outpace Your Rivals
Read about the four categories of insights that portfolio marketers should consider when aiming to advance business outcomes, drive customer experiences, and support their organization’s growth strategy.