Cindy Liu
Forecast Analyst
Author Insights
Blog
Walmart Tops List of Leading US Retailers By 2023 Sales
Walmart leads Forrester’s 2023 US retailer ranking, with Amazon in second. The top 10, representing 38% of total retail sales, remain unchanged from 2022.
Blog
Travel Spending On Track To Return To Pre-Pandemic Levels By End Of 2024
Global travel spending is roaring back and will fully recover to pre-pandemic levels by the end of 2024, surpassing $2 trillion. The resurgence of international travel demand in Asia Pacific and strong leisure travel demand in North America and Europe will power this growth. The road to recovery has been uneven across regions, however. Among […]
Blog
Has Digital Advertising Reached Maturity In The US?
Spending on digital advertising in the US is forecasted to settle into a period of moderate growth. Find out why in this report preview.
Blog
Global Martech Spending Will Reach $148 Billion In 2024
Marketing technology (martech) is the engine that powers marketing strategies. It encompasses tools and solutions to execute, automate, and optimize marketing efforts. Investment in martech has become a priority in recent years as companies seek to engage with their customers more effectively and improve marketing performance. In our first Global Martech Software Forecast, 2023 To […]
Blog
US Top 10 Retailers: Total And E-Commerce Sales In 2022
Take a look at the top 10 US retailers in 2022 based on total retail sales and e-commerce sales.
Blog
Five Ways That Retailers Battle Slowing Sales Growth And Tightening Margins
Retail sales growth in the US has been gradually decelerating, and retailers are feeling the squeeze. In our newly published report, 2023 Retail Competition Tracker, US, we examine offline and online sales growth at 65 leading US retailers and take a close look at tactics to improve profitability. We found that over three-quarters of these […]