CMO and Research Fellow
- SiriusDecisions Technology Exchange (TechX) will reveal the strategy behind building a best-in-class sales and marketing tech stack
- TechX attendees will gain insight into key emerging technologies through real-world examples of how they are being used
- TechX attendees will learn best practices for engaging technology providers
- B2B sales, marketing and product leaders struggle to create focus across teams and functions, and gain and maintain insight into progress toward key goals
- Alignment and accountability come from identifying the correct metrics that provide leaders with the insight they need
- Leaders are operating in a fog of metrics; a simple and structured approach for selecting metrics that matter is crucial
- SiriusDecisions’ marketing analyst Jay Gaines recently became the company’s new CMO
- Back in the role of marketing leader, Jay can now apply SiriusDecisions’ best practices in his work with the marketing team
- One of Jay’s priorities as CMO is to show the world how deeply invested SiriusDecisions is in its clients’ success
- When it comes to marketing technology, B2B CMOs are overwhelmed, inundated and outnumbered
- CMOs should link technology categories to core marketing jobs in order to simplify their view of the tech landscape
- Strong evaluation processes and partnering with technology leaders is a wise move for even the most tech-savvy CMOs
- Org charts provide a snapshot of the current state of an organization’s structure
- They don’t show the scope of responsibility each function has in the context of core processes
- They don’t show how functions are supposed to work together
Virtually every organization SiriusDecisions works with is urgently moving toward greater customer- and buyer-centricity in how it operates and goes to market. This is a good thing. When done properly, it drives many positive outcomes, including …
A universal characteristic of high-performing B2B marketing organizations is focus. One thing a CMO can do is come to the annual strategic planning process prepared to create focus, through what is called a relative targeting exercise.
Do you know how marketing budgets will change in 2014? We compare predictions against reality when it comes to marketing budget planning.
At this year’s Summit, our keynote speaker, General Stanley McChrystal spoke about the heavy burden of real leadership, and the importance of creating an environment of shared purpose, understanding and risk when motivating people to achieve a common goal. Here’s how marketing leaders can apply McChrystal’s principles.
While most companies continue to have “online marketing” as a discrete group (similar to product marketing or corporate marketing), many marketing leaders have come to realize this arrangement is less than optimal, and the online marketing group may no longer have a place in the modern B2B organization.
A debate is raging within B2B marketing organizations about which approach is best: inbound marketing or outbound marketing.
Companies with high-performing nurture programs understand that the focus necessary for success starts with the planning process. These organizations often use the SiriusDecisions nurture framework, regardless of the type of nurture they plan to use, to ensure plans and resulting flows are focused and effective.