Jonathan Block

VP, Product Development

Author Insights


B2B Haikus: GDPR

Jonathan Block March 27, 2018
  • As a respite from the deluge of typical content full of GDPR advice, we give you GDPR haikus
  • Regardless of the delivery mechanism, the message is the same: get compliant by the May 25, 2018 deadline
  • Let these haikus serve as a reminder that you will need new strategies to hit your lead generation targets

Cybersecurity Breaches: A Guide for Sales, Marketing and Communications Executives

Jonathan Block January 8, 2018
  • Cybersecurity breaches are increasing, and sales, marketing and communications executives can play a key role in the execution of a response plan
  • In the wake of any cyberattack, transparency and swift communications are critical to repairing an organization’s reputation
  • Competitors want to capitalize on any breach, so ensure sales reps can counter competitive arguments and communicate remediation efforts effectively

GDPR Compliance: The Clock Is Ticking

Jonathan Block December 13, 2017
  • With GDPR enforcement only months away, now is the time to review your compliance progress and make any necessary adjustments
  • You are ultimately responsible for the privacy, consent and integrity of any contact data that third-party vendors or partners process for you and your company

  • Your existing cybersecurity incident response plan may not be sufficient to satisfy the GDPR data breach notification requirements

2017 Summit Haikus

Jonathan Block May 15, 2017
  • SiriusDecisions Summit kicks off in Las Vegas this week 
  • Get in the spirit with a new set of haikus inspired by all that Summit will offer
  • This year’s event features groundbreaking new research and insights

B2B Haikus: Summit 2015

Jonathan Block May 11, 2015
  • As is Summit tradition, Jonathan Block penned five haiku poems celebrating Summit 2015
  • These haiku centered on the theme of Outperform, guest keynote Magic Johnson and the Green Tie Gala
  • In addition to appearing on Perspectives as a collection, the haiku were first shared via Twitter

B2B Sales and Marketing Haikus: Account-Based Marketing

Jonathan Block October 28, 2013

Here’s another installment of haikus dedicated to B2B sales and marketing. This edition takes its inspiration from account-based marketing, which identifies the insights, integrated marketing initiatives and sales alignment requirements to deliver and measure impact with target groups of customers and prospects.


Adobe to Acquire Neolane

Jonathan Block June 28, 2013

Adobe announced on June 27 that it will acquire privately held Neolane. Adobe will integrate Neolane’s capabilities into the Adobe Marketing Cloud.

Blog Buys ExactTarget

Jonathan Block June 4, 2013
That sound you just heard was the collective sigh of all the marketing automation technology vendors that had hoped would acquire them. Instead, today announced its purchase of technology vendor ExactTarget for approximately $2.5 billion. Under the terms of the agreement, will buy all outstanding shares of ExactTarget for $33.75 per share. […]

B2B Sales and Marketing Haikus: 2013 Summit Recap

Jonathan Block May 16, 2013

We’ve published a number of blog posts that provide comprehensive overviews of the content presented at our 2013 Summit. This post takes a different tack and pares key Summit content down to its essentials.


B2B Sales and Marketing Haikus: Channel Management

Jonathan Block March 21, 2013

Here’s another installment of haikus dedicated to B2B sales and marketing. This edition addresses channel management and partner productivity.


Looking for Social Media Success in All the Wrong Places

Jonathan Block February 6, 2013
I admit it; I haven’t been paying much attention lately to what’s happening in B2B social media land for the simple reason that I haven’t seen anything interesting and practical that can help our clients. Instead, I see the same people trotting out the same ideas and case studies, mainly around gaining more leads, increasing […]

B2B Sales and Marketing Haikus: Sales Enablement

Jonathan Block January 17, 2013

Here’s another installment of haikus dedicated to B2B sales and marketing. This edition addresses sales enablement, the purpose of which is to ensure that reps have the skills, knowledge, behaviors and tools needed to engage buyers through multiple channels.


Oracle Buys Eloqua

Jonathan Block December 20, 2012
On December 20, 2012, Oracle announced its intent to purchase marketing automation platform (MAP) provider Eloqua for $871 million, a 31 percent premium over the Eloqua share price on the day of the announcement. The deal should be completed in the first half of 2013. Oracle is sending out a “business as usual” message to […]

B2B Sales and Marketing Haikus: Product Marketing and Management

Jonathan Block December 12, 2012

Here’s another installment of haikus dedicated to B2B sales and marketing. In this edition, I address the seven stages of our SiriusDecisions Product Marketing and Management Model: discovery, design, align, build, launch, monitor and enhance.


Mind the (Marketing) Salad Bar

Jonathan Block November 27, 2012
Many office buildings have their own cafeteria. While the convenience can be a draw for company employees, often the food quality and limited choices render this convenience a less than tolerable perk. Although some cafeterias make an effort to vary their menu, others just stick to variations on a theme and never stray too far […]

B2B Sales and Marketing Haikus

Jonathan Block November 5, 2012

It’s about time there are haikus dedicated to B2B sales and marketing. In this first installment, I address the four primary phases of our rearchitected SiriusDecisions Demand Waterfall: Inquiry, Marketing Qualification, Sales Qualification and Close.


Introducing the Sirius View: A New Way to Look at Technology Vendors

Jonathan Block October 23, 2012

It’s becoming difficult to differentiate B2B sales and marketing technology vendors from one another. To help executives make informed decisions, we’ve introduced the Sirius View as a model for evaluating and comparing sales and marketing vendors within a specific technology category.


ExactTarget Acquires Pardot

Jonathan Block October 12, 2012

Email marketing provider ExactTarget announced yesterday (October 11) that it is acquiring privately held marketing automation platform (MAP) vendor Pardot.

Blog Launches Marketing Cloud

Jonathan Block September 20, 2012 announced the launching of Marketing Cloud, on Wednesday, September 19, during the company’s Dreamforce 2012 event in San Francisco. This should really be called the “Social Marketing Cloud,” as it combines the two recent social acquisitions made by – Radian6 and Buddy Media – to form a new social marketing software suite. The […]

Social Media Monitoring Isn’t Dead, It Just Smells Funny

Jonathan Block August 22, 2012
The title of this post is not merely a reason to paraphrase Frank Zappa; it illustrates the reality that occurs when organizations don’t take full advantage of social media monitoring tools to gain social intelligence. We’ve long advocated that monitoring and listening to social channels is the foundation of any social media strategy. Without at […]
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