VP, Product Development
B2B Haikus: GDPR
- As a respite from the deluge of typical content full of GDPR advice, we give you GDPR haikus
- Regardless of the delivery mechanism, the message is the same: get compliant by the May 25, 2018 deadline
- Let these haikus serve as a reminder that you will need new strategies to hit your lead generation targets
Cybersecurity Breaches: A Guide for Sales, Marketing and Communications Executives
- Cybersecurity breaches are increasing, and sales, marketing and communications executives can play a key role in the execution of a response plan
- In the wake of any cyberattack, transparency and swift communications are critical to repairing an organization’s reputation
- Competitors want to capitalize on any breach, so ensure sales reps can counter competitive arguments and communicate remediation efforts effectively
GDPR Compliance: The Clock Is Ticking
- With GDPR enforcement only months away, now is the time to review your compliance progress and make any necessary adjustments
- You are ultimately responsible for the privacy, consent and integrity of any contact data that third-party vendors or partners process for you and your company
Your existing cybersecurity incident response plan may not be sufficient to satisfy the GDPR data breach notification requirements
2017 Summit Haikus
- SiriusDecisions Summit kicks off in Las Vegas this week
- Get in the spirit with a new set of haikus inspired by all that Summit will offer
- This year’s event features groundbreaking new research and insights
B2B Haikus: Summit 2015
- As is Summit tradition, Jonathan Block penned five haiku poems celebrating Summit 2015
- These haiku centered on the theme of Outperform, guest keynote Magic Johnson and the Green Tie Gala
- In addition to appearing on Perspectives as a collection, the haiku were first shared via Twitter
B2B Sales and Marketing Haikus: Account-Based Marketing
Here’s another installment of haikus dedicated to B2B sales and marketing. This edition takes its inspiration from account-based marketing, which identifies the insights, integrated marketing initiatives and sales alignment requirements to deliver and measure impact with target groups of customers and prospects.
Adobe to Acquire Neolane
Adobe announced on June 27 that it will acquire privately held Neolane. Adobe will integrate Neolane’s capabilities into the Adobe Marketing Cloud.
Salesforce.com Buys ExactTarget
B2B Sales and Marketing Haikus: 2013 Summit Recap
We’ve published a number of blog posts that provide comprehensive overviews of the content presented at our 2013 Summit. This post takes a different tack and pares key Summit content down to its essentials.
B2B Sales and Marketing Haikus: Channel Management
Here’s another installment of haikus dedicated to B2B sales and marketing. This edition addresses channel management and partner productivity.
Looking for Social Media Success in All the Wrong Places
B2B Sales and Marketing Haikus: Sales Enablement
Here’s another installment of haikus dedicated to B2B sales and marketing. This edition addresses sales enablement, the purpose of which is to ensure that reps have the skills, knowledge, behaviors and tools needed to engage buyers through multiple channels.
Oracle Buys Eloqua
B2B Sales and Marketing Haikus: Product Marketing and Management
Here’s another installment of haikus dedicated to B2B sales and marketing. In this edition, I address the seven stages of our SiriusDecisions Product Marketing and Management Model: discovery, design, align, build, launch, monitor and enhance.
Mind the (Marketing) Salad Bar
B2B Sales and Marketing Haikus
It’s about time there are haikus dedicated to B2B sales and marketing. In this first installment, I address the four primary phases of our rearchitected SiriusDecisions Demand Waterfall: Inquiry, Marketing Qualification, Sales Qualification and Close.
Introducing the Sirius View: A New Way to Look at Technology Vendors
It’s becoming difficult to differentiate B2B sales and marketing technology vendors from one another. To help executives make informed decisions, we’ve introduced the Sirius View as a model for evaluating and comparing sales and marketing vendors within a specific technology category.
ExactTarget Acquires Pardot
Email marketing provider ExactTarget announced yesterday (October 11) that it is acquiring privately held marketing automation platform (MAP) vendor Pardot.