Jonathan Block

• Cybersecurity breaches are increasing, and sales, marketing and communications executives can play a key role in the execution of a response plan
• In the wake of any cyberattack, transparency and swift communications are critical to repairing an organization’s reputation
• Competitors want to capitalize on any breach, so ensure sales reps can counter competitive arguments and communicate remediation efforts effectively

• With GDPR enforcement only months away, now is the time to review your compliance progress and make any necessary adjustments
  
• You are ultimately responsible for the privacy, consent and integrity of any contact data that third-party vendors or partners process for you and your company
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  Your existing cybersecurity incident response plan may not be sufficient to satisfy the GDPR data breach notification requirements

• SiriusDecisions Summit kicks off in Las Vegas this week 
• Get in the spirit with a new set of haikus inspired by all that Summit will offer
• This year’s event features groundbreaking new research and insights

• As is Summit tradition, Jonathan Block penned five haiku poems celebrating Summit 2015
• These haiku centered on the theme of Outperform, guest keynote Magic Johnson and the Green Tie Gala
• In addition to appearing on Perspectives as a collection, the haiku were first shared via Twitter

Here’s another installment of haikus dedicated to B2B sales and marketing. This edition takes its inspiration from account-based marketing, which identifies the insights, integrated marketing initiatives and sales alignment requirements to deliver and measure impact with target groups of customers and prospects.

Adobe announced on June 27 that it will acquire privately held Neolane. Adobe will integrate Neolane’s capabilities into the Adobe Marketing Cloud.

That sound you just heard was the collective sigh of all the marketing automation technology vendors that had hoped Salesforce.com would acquire them. Instead, today Salesforce.com announced its purchase of technology vendor ExactTarget for approximately $2.5 billion. Under the terms of the agreement, Salesforce.com will buy all outstanding shares of ExactTarget for $33.75 per share. […]

We’ve published a number of blog posts that provide comprehensive overviews of the content presented at our 2013 Summit. This post takes a different tack and pares key Summit content down to its essentials.

Here’s another installment of haikus dedicated to B2B sales and marketing. This edition addresses channel management and partner productivity.

I admit it; I haven’t been paying much attention lately to what’s happening in B2B social media land for the simple reason that I haven’t seen anything interesting and practical that can help our clients. Instead, I see the same people trotting out the same ideas and case studies, mainly around gaining more leads, increasing […]

Here’s another installment of haikus dedicated to B2B sales and marketing. This edition addresses sales enablement, the purpose of which is to ensure that reps have the skills, knowledge, behaviors and tools needed to engage buyers through multiple channels.

On December 20, 2012, Oracle announced its intent to purchase marketing automation platform (MAP) provider Eloqua for $871 million, a 31 percent premium over the Eloqua share price on the day of the announcement. The deal should be completed in the first half of 2013. Oracle is sending out a “business as usual” message to […]

Here’s another installment of haikus dedicated to B2B sales and marketing. In this edition, I address the seven stages of our SiriusDecisions Product Marketing and Management Model: discovery, design, align, build, launch, monitor and enhance.

Many office buildings have their own cafeteria. While the convenience can be a draw for company employees, often the food quality and limited choices render this convenience a less than tolerable perk. Although some cafeterias make an effort to vary their menu, others just stick to variations on a theme and never stray too far […]

It’s about time there are haikus dedicated to B2B sales and marketing. In this first installment, I address the four primary phases of our rearchitected SiriusDecisions Demand Waterfall: Inquiry, Marketing Qualification, Sales Qualification and Close.

It’s becoming difficult to differentiate B2B sales and marketing technology vendors from one another. To help executives make informed decisions, we’ve introduced the Sirius View as a model for evaluating and comparing sales and marketing vendors within a specific technology category.

Email marketing provider ExactTarget announced yesterday (October 11) that it is acquiring privately held marketing automation platform (MAP) vendor Pardot.

Salesforce.com announced the launching of Marketing Cloud, on Wednesday, September 19, during the company’s Dreamforce 2012 event in San Francisco. This should really be called the “Social Marketing Cloud,” as it combines the two recent social acquisitions made by Salesforce.com – Radian6 and Buddy Media – to form a new social marketing software suite. The […]

The title of this post is not merely a reason to paraphrase Frank Zappa; it illustrates the reality that occurs when organizations don’t take full advantage of social media monitoring tools to gain social intelligence. We’ve long advocated that monitoring and listening to social channels is the foundation of any social media strategy. Without at […]