Featured Blogs

Blog

Pause Innovation Now And Pay The Price Later: Why AI Readiness Can’t Wait

Stephanie Balaouras June 26, 2025
Even as volatility abounds, business and technology leaders must stay laser-focused on building a strong AI foundation. The first blog in our new quarterly Bold Stances series offers some guidance.
Blog

Introducing Forrester AI Access: Equipping Organizations With Trusted Insights To Act Fast

Carrie Johnson 11 hours ago
Forrester AI Access is an important milestone in our AI journey, beginning with our 2023 launch of Izola. With AI Access, organizations can validate ideas, innovate, and make smarter decisions faster.
Blog

Trust Is The Killer App To Unlock AI Adoption

Martin Gill 5 days ago
Drivers of trust change depending on both consumer and enterprise perception of risk. So who do we trust to manage the risks of AI?

Gain Stakeholder Buy-In For Your Tech Strategy In 4 Steps

Build consensus with our tech strategy guide! Use our 4-step framework and customizable strategy-on-a-page template to align stakeholders, define your vision, and map your IT strategy.

Podcast

Olympic Sports Sponsorships, AI Agents In Customer Success And Manufacturing

What It Means 6 days ago
As we move into September, we dig into new sponsorship options for brands and find out how AI agents are impacting the customer success function as well as the industrial manufacturing and supply chain industries.
Blog

What A Possible Dentsu Sale Means For CMOs

Jay Pattisall September 2, 2025
The news that dentsu has secured M&A partners to identify potential buyers for its international business is just the latest shakeup in the agency landscape. Find out what makes dentsu attractive and who the most likely buyers are.
Blog

Ready To Master Buying Mayhem? Join Us At One Of Our Upcoming B2B Summits

Paul Ferron September 1, 2025
B2B buying dynamics require new marketing approaches. Join us in London or Singapore for actionable strategies on how to address them.

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Blog

Search Is Changing — Is Your Content Strategy Ready?

Daryl Wright 3 hours ago
The traditional search-to-click path has collapsed — yet many B2B marketing teams still rely on outdated content strategies. APAC marketers: Learn a better path forward at Forrester’s B2B Summit APAC this November.
Blog

Partner Attribution Is Broken — Here’s Why B2B Executives Must Lead The Fix

Kathy Contreras 4 hours ago
Partner attribution is broken in most B2B organizations, creating executive blind spots that undervalue the strategic impact of partnerships across the ecosystem. My latest report, “Plotting The Path For Partner Attribution,” highlights the urgent need for precise measurement to unlock partner-driven innovation, growth, and competitive advantage.

Master Risk And Lead Through Uncertainty

Attend our Security & Risk Summit to get insider access to frameworks and tools that help security professionals navigate AI attacks, understand quantum risks, and redefine resilience.

Blog

Three Takeaways From HubSpot’s INBOUND 2025

Shari Srebnick 5 hours ago
Last week, I attended HubSpot’s INBOUND conference in San Francisco. Many recaps will focus on the product announcements, strategy, and feature releases, but what stood out to me were the broader themes woven through CEO Yamini Rangan’s keynote: AI, our jobs, the uncertainty many are feeling in this moment, the need to remain relevant, and […]
Blog

In Commerce Search, The Pace Of Innovation Is Changing The Game

Emily Pfeiffer 6 hours ago
Understand the changes in the commerce search market and lessons learned from the most recent Forrester Wave™ evaluation.
Blog

Consumers Are Using AI — But They Still Don’t Trust It

Audrey Chee-Read 7 hours ago
Consumers are using AI more than ever — but they still don’t trust it. Forrester’s latest regional reports uncover how attitudes toward AI vary across Europe, North America, and APAC, along with what organizations must do to build trust.
Podcast

420: CX Stakeholder Management

The CX Cast 16 hours ago
Recurring CX Cast guest Su Doyle joins Angelina to dive into stakeholder management, discussing how to identify and prioritize stakeholders and various tools and strategies to engage them effectively. Su shares valuable insights on creating stakeholder personas and aligning metrics to drive collaboration and success. 
Blog

Introducing The Insurance Agency Management Systems Landscape, Q3 2025

Rohit Makhijani 1 day ago
Insurance policyholders today want personalized service, seamless communication, and lightning-fast responsiveness. To deliver on these expectations, agencies are turning to a powerful ally: insurance agency management systems (AMSes). Find out more about the AMS market and the value these systems deliver.

Master Scenario Planning For 2026

2026 could bring economic highs, disruptive lows, and everything in between. Join Forrester’s Greg Willrich and Mark Moccia live on September 10 to explore how CIOs are using scenario planning to navigate uncertainty, optimize tech investments, and lead with confidence.

Blog

Introducing The Experience Research Platforms Landscape, Q3 2025

Senem Guler Biyikli 1 day ago
Experience research platforms help companies discover and define opportunities, test concepts and prototypes, and evaluate user and customer experiences.
Blog

Starbucks: One Year Later

Dipanjan Chatterjee 1 day ago
On the anniversary of Brian Niccol taking the reins, we look at the foundation he has laid for the future.
Blog

Partner For Progress: Security And HR Must Team Up For Insider Risk Management

Joseph Blankenship 1 day ago
Since insider risk is more about people than PCs, security and insider risk management pros must make an unlikely new ally: their colleagues in HR. Find out how HR can help reduce insider risk in this preview of our upcoming Security & Risk Summit.
Blog

Hyland Community Live 2025 — It’s All About Content, Context, And Community

Cheryl McKinnon 1 day ago
Has Hyland finally found its groove? Get a review of the key announcements from the recent Hyland Community Live user conference in Las Vegas.
Blog

Master Tech Mayhem: Technology & Innovation Summit kommt nach London

Pascal Matzke 8 September 2025
In einer Zeit des Wandels und der Unsicherheit können Technologieführer entweder weiterhin reaktiv bleiben oder die sich ihnen bietenden neuen Chancen nutzen. Erfahren Sie, wie der Technology & Innovation Summit EMEA von Forrester Ihnen dabei helfen kann, sich auf das technologische Chaos vorzubereiten und in dem heutigen volatilen Umfeld hohe Leistungen zu erzielen.

Gain Stakeholder Buy-In For Your Tech Strategy In 4 Steps

Build consensus with our tech strategy guide! Use our 4-step framework and customizable strategy-on-a-page template to align stakeholders, define your vision, and map your IT strategy.

Blog

Die Demystifizierung von Artificial General Intelligence

Bernhard Schaffrik 8 September 2025
Viele Führungskräfte im Technologiebereich tun Artificial General Intelligence entweder als ferne Fantasie ab oder reagieren darauf mit unnötiger Besorgnis. Es gibt jedoch einen ausgewogeneren und praktischeren Weg nach vorne. Erfahren Sie mehr auf unseren bevorstehenden Technology & Innovation Summit EMEA.
Blog

Investitionsschwerpunkte der Tech-Führungskräfte 2026

Greg Zorella 8 September 2025
Für Führungskräfte im Technologiebereich, die einen Budgetplan für 2026 erstellen möchten, ist die Lage unklar. Erfahren Sie, wo IT-Organisationen investieren und wie Einsparungen Experimente fördern können.
Blog

Budgeterhöhung oder -kürzung? Bereiten Sie sich auf beide Szenarien 2026 vor

Sharyn Leaver 8 September 2025
Obwohl Volatilität die Budgeterwartungen gedämpft hat, sollten sich Führungskräfte auf das Unerwartete vorbereiten. Die Budget Planning Guides 2026 von Forrester können Ihnen dabei helfen, in dieser Budgetplanungsphase die richtigen strategischen Entscheidungen zu treffen.
Blog

Advance Your B2B Content Engine Maturity In The Age Of AI

Phyllis Davidson 4 days ago
As AI transforms all phases of the content lifecycle, it’s critical for organizations to perform a status check. Our B2B Content Engine Maturity Assessment offers a starting point.
Blog

When Buzzwords Collide: From A(I) To Z(ero Trust)

James Plouffe 4 days ago
In the past 15 years, Zero Trust has become the dominant cybersecurity model. Now along comes AI. Find out what role generative AI and AI agents will play in driving Zero Trust adoption and maturity in this preview of our upcoming Security & Risk Summit.

What It Means: A Forrester Podcast

New format. New topics. Same trusted insights from Forrester analysts.

Blog

The Agentic Business Fabric Is How AI Will Transform Enterprise Applications

Faram Medhora 5 days ago
Struggling with AI ROI? The problem isn’t your tech, it’s your operating model. Learn why success hinges on redesigning jobs and commercial models, not just the tools.
Blog

The End Of Business Apps As We Know Them Is Here

Kate Leggett 5 days ago
The agentic business fabric is not just an evolution of current business applications; it is also a new paradigm designed for autonomous operation, perpetual learning, and optimization. Find out why in this preview of a new report.
Blog

Your Mindset And Tech Strategy Are Linked

Joe Cicman 5 days ago
What drove a large consumer packaged goods brand to overhaul its tech approach to a more modern composable strategy? Find out in this preview of a new case study.
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