Phil Brunkard

CIO Executive Partner & Senior Analyst

Author Insights


Leaders Must Understand “The Meaning Of Stories” To Create “Meaning From Stories”

Phil Brunkard December 20, 2022
Many leaders share anecdotes or career highlights to inspire their audience but miss the mark. Learn the three approaches to use storytelling for business leadership.

Enel Excels With A Future Fit Tech Strategy

Phil Brunkard October 21, 2022
Congratulations to Enel for being named the EMEA region winner of Forrester’s inaugural Technology Strategy Impact award. In a keynote session at our recent Technology & Innovation EMEA event, Laura Koetzle, VP and group research director with Forrester, sat down with Alberto Cossu, head of digital strategy with Enel Group, to discuss the company’s transformation […]

The Key Attributes to ​ Successful Innovation

Phil Brunkard October 7, 2022
Recognise and learn from the key attributes for successful innovation in a crisis.

The 12 Tales Of Leadership

Phil Brunkard September 29, 2022
Leadership in essence is about persuasion — winning people’s hearts and minds. Leaders must connect with empathy and emotion to lead, influence, and inspire. Stories connect with us emotionally. And our emotions drive our decisions subconsciously. We do this before we apply logic and intellectual reasoning to justify the decision we already made subconsciously. Leadership […]

Crisis-Driven Innovation Demands Creativity And Action Under Pressure

Phil Brunkard September 23, 2022
Get five tips on how to incorporate crisis-driven innovation principles into your innovation competencies and practices.

Space And The LEO Promise — A New Forrester Frontier

Phil Brunkard August 31, 2022
The Space Race Has Restarted Today’s interest in the space industry is the most intense since the Apollo missions first captivated the world in the 1960s. Billionaire space tourists in reusable rockets, a planned return trip to the moon, and smaller, cheaper satellites designed to operate in low Earth orbit (LEO) promising to connect the […]

Lassen Sie sich durch eine Krise keine Innovationschancen entgehen

Phil Brunkard 25 August 2022
In einer Krise können sich Menschen und Unternehmen auf außergewöhnliche Weise verhalten. Erfahren Sie, wie Sie die richtige Strategie für die Zukunft und ein nachhaltiges Innovationskonzept anwenden können.

Ne Laissez Pas Une Crise Gâcher Vos Opportunités D’innovation

Phil Brunkard 22 Août 2022
Apprenez à reconnaître les attributs clés d'une innovation réussie en temps de crise et à en tirer des leçons. En savoir plus.

The Force Is With You — When Your Stakeholders Experience The Value They Expect

Phil Brunkard July 26, 2022
Goodbye features, hello value. Learn the benefits of taking a human-centered design approach within your IT organization.

Value Is In The Eye Of The Beholder — When It Comes To Tech’s Business Value

Phil Brunkard June 24, 2022
There’s more to ensuring that technology enables business value than meets the eye. There is no single value proposition to communicating the value of technology to stakeholders. Each stakeholder perceives value differently. Value is in the eye of the beholder. You Think You “Deliver” Value To Business Stakeholders … But You Don’t Value for stakeholders […]

Diversity, Learning, And Adaptability — The Keys To Unlocking Your Tech Talent Crisis

Phil Brunkard May 30, 2022
Tech leaders are facing a talent shortage. On Wednesday, May 18, 2022, my colleagues Dan Bieler, Rikki Schmidle, Ash Mukherjee, and I hosted a client workshop to listen, collaborate, and share insight on sourcing and retaining the best tech talent. A diverse group of technology and talent leaders came together with the same common challenge: how […]

Achieve High Performance By Learning From Elite Sports Leaders

Phil Brunkard January 12, 2022
Elite sports leader create a vision, set a strategy, and recruit the right people for the team’s success. Other parallels with business leaders can also be instructive.

The Types Of Stories Leaders Should Tell

Phil Brunkard January 11, 2022
Learn the the four core types of stories that leaders should tell to inspire innovation and action in their organization.

Be A Great Storytelling Leader

Phil Brunkard January 4, 2022
Introduction to two leadership storytelling reports. Master Storytelling For Impactful Leadership, reveals what storytelling is and why it is a highly impactful communication tool. The companion report, Use Leadership Storytelling To Communicate Tech’s Business Value And Inspire Action, explains how to develop your leadership stories.

Three Leadership Stories You Should Tell

Phil Brunkard December 13, 2021
Learn how you can drive innovation success by creating an emotional connection to your stated vision and purpose. The three important stories that technology leaders should be telling to drive innovation and transformation success are: 1) continuity; 2) novelty; and 3) transition.

Leadership And Innovation — Learning From The Triumph And Tragedies Of The New Space Race

Phil Brunkard November 22, 2021
Get an insightful look at the innovation lessons technology executives can learn from the new commercial space race.

Stop Firefighting — Learn From Firefighters On How To Deal With Crises

Phil Brunkard August 24, 2021
The business world has much to learn from firefighters to be fully fit for any crisis or future scenario. Learn seven key tips from a volunteer firefighter and ex-CIO.

The Space Wide Web Is Ready To Launch

Phil Brunkard July 12, 2021
Offers a perspective on how innovative space technology can open new business opportunities and make the world a better place as well as identifying some of the key risks involved.

Future Fit Tech Leaders Must Make Sustainability A Top Priority

Phil Brunkard April 22, 2021
Tech leaders must include sustainability within today’s strategies and key decisions to be truly future fit. They must think and plan beyond the obvious cloud benefits, make the future digital workplace a sustainable workplace and adapt intelligent automation to eliminate waste.

Future Fit Technology Strategy — Learning From Amazon

Phil Brunkard April 14, 2021
Learn how the Amazon Leadership Principles can guide your Future Fit Technology Strategy.
More posts