Blog
Most B2B organizations are making investments in intent data, but many still struggle to understand its impact in the sales pipeline. Not only do most experience challenges with leveraging intent in B2B Revenue Waterfall™, they also fail to leverage intent data fully across the opportunity lifecycle and the broader organization. By only applying intent data […]
Blog
While most B2B organizations have an established process for evaluating traditional data providers, many have less practice in the evaluation of second- and third-party intent sources. The diversity of collection methodologies, complexity of keyword mapping, and rapid decay of insight value present unique challenges for comparing providers of these data types. Balancing Insight Potential, Data […]
Blog
Find out why Dell’s founder believes this is AI’s “Model T moment” and that Dell is positioned to be the Ford of the AI era.
Blog
Many enterprise architecture teams are unable to scale their impact or evolve their practices due to a growing skills gap. Learn the three distinct but interconnected dimensions of training that high-performing EA teams invest in.
Blog
Find out how M-Files' deepening of its partnership with Microsoft will impact customers and the overall enterprise content management market.
Podcast
Conny Kalcher, Group Chief Customer Officer of Zurich Insurance, discusses the transformative role of AI in customer experience with us. Conny shares insights into Zurich’s journey towards becoming more customer-focused, emphasizing the importance of empathy, transparency, and reliability in AI applications. From speeding up claims processing to enhancing internal communications, discover how Zurich is leveraging […]
Blog
As AI-driven threats increase across the APAC region, so do enterprise fraud management technologies. Find out what fraud management professionals in APAC should pay attention to when evaluating solutions and vendors.
Blog
As IT environments become more complex and alert fatigue grows, the solution isn't more controls. It's systematic testing through an attacker's lens. Find out how your Zero Trust strategy can benefit from this approach in this preview of a new report.
Blog
Given the increasingly volatile geopolitical environment, Microsoft customers are requesting more details on the company’s digital sovereignty posture. Consequently, Microsoft has now updated its sovereign cloud offerings to include details for: Sovereign Public Cloud, Sovereign Private Cloud, and National Partner Cloud. Find out what this means and how it may impact your strategy in this post.
Blog
When geopolitical bombs drop, cyber fallout often follows. Get five key insights to help you focus on the security strategies that matter most during times of geopolitical escalations.
Blog
La technologie émergente ne fait pas que s’accélérer — elle se diversifie vers des directions plus risquées, plus puissantes et plus innovantes. Découvrez trois évolutions majeures dans le top 10 des technologies émergentes de cette année, ainsi qu’une vérité fondamentale qui, elle, reste inchangée, dans cet aperçu de notre prochain webinaire et de notre nouveau rapport.
Blog
Not all security platforms are created equal. CISOs and security pros can get five tips on selecting a security platform in this preview of a new report.
Blog
Fujitsu’s Executive Analyst Day in Santa Clara, California, sparked conversations with technologists and business leaders that helped attendees learn about the state of their business and products/services. Topics Covered Corporate strategy Discussion of Fujitsu’s corporate strategy and how it has performed Technology strategy Discussion of Fujitsu’s research and commercialization of its technology AI business strategy […]
Blog
Marketplace platforms are not “one size fits all.” Tech leaders must align platform capabilities with their ecosystem strategy to unlock growth, efficiency, and innovation. Learn the top three challenges that tech leaders face when navigating marketplace development platforms in this preview of a new report.
Blog
It’s no longer about customer happiness or satisfaction — it’s about anticipating needs, enabling value, and fostering long-term growth. Learn about the smarter, more strategic approaches CS teams should embrace.
Blog
This year's AWS re:Inforce event included a big announcement and revealed other security-related enhancements. Read our top takeaways.
Blog
Forrester’s Jitender Miglani outlines the six investments that Amazon is making to enhance its retail offerings.
Blog
Many B2B organizations overrotate toward marketing tactics that engage buyers long after they have formed preferences. Instead, they must try to influence buyers before they enter a purchasing process.
Blog
Banks create value by winning customers and then serving them in ways that deepen the relationship and drive retention. Forrester’s new Total Experience Score rankings for 25 US banks reveal that banks’ brand promises aren’t resonating and that CX has declined. So what’s going wrong, and which banks are getting it right? What Is Forrester’s […]
Blog
Cloud is transforming healthcare by enabling smarter, faster, and more secure care delivery — but challenges such as security, interoperability, and clinician burnout still demand bold innovation.
