Susan Macke
VP, Executive Partner
Author Insights
Blog
To Formulate Marketing Strategy, Understand Your Business Context
B2B marketing strategy development isn't a one-size-fits-all process. To build a marketing strategy that drives business growth, understand these six factors.
Blog
Siemens Energy: Seizing Opportunity With A Clear, Aligned Marketing Strategy
As a new spin-off company, Siemens Energy needed to align priorities across product, marketing, and sales to achieve its ambitious goals. Learn how working with Forrester helped them lay a foundation for success.
Blog
What Does a Center of Excellence Look Like?
- Many CMOs plan to establish centers of excellence (COEs) but are often confused about the definition of a COE
- A COE that’s correctly set up and managed can drive operational excellence
- A COE doesn’t last forever – it often becomes a new sub-function or team