Five Tips For Justifying Your Business Case With The Help Of Total Economic Impact™ (For The Technology Decision-Maker)
As companies consider new investments, they are — to at least some extent — already “digital” in many ways. Every new investment is more and more intertwined with a complex web of other technologies to deliver unique, personalized outcomes for every use case.
Marketers often want high ROIs, but this can potentially put your salespeople in a difficult position where the prospect does not trust them or the company overall due to incredulous claims. When a salesperson is backed into a corner by a prospect that is skeptical of an excessive return, it would be better to have shown that prospect a more conservative ROI from the beginning.
Since the TEI study reflects the real, measurable impact of a technology investment, we do not quantify (for the ROI calculation) any benefits that the customers themselves have not measured. Nevertheless, it’s important to consider the abstract, and that’s why we have the Unquantified Benefits section.
Are you about to kick off a Total Economic Impact project with Forrester? See these five ways to ensure your TEI project experience is a success.
When approaching a business case, identifying the impacted areas can seem daunting. Luckily, with a little help, anyone can start estimating the impact that a new technology solution can have on revenue, cost savings, and other benefits. Technology solutions come in a variety of shapes and sizes; they are tailored to address needs across all types of industries, channels, and business segments. While no single technology solution can solve every problem, one business […]