AI Insights
The integration of artificial intelligence (AI) is revolutionizing how organizations operate, offering unprecedented opportunities to boost efficiency and drive innovation. Yet, alongside this immense potential comes a layer of complexity that requires deliberate strategy. AI is doing more than just enhancing systems; it’s reshaping how organizations allocate resources, advance capabilities, and achieve growth. Its influence touches every corner of an operating model, challenging leaders to not only capture the power of AI but to create meaningful value with it. The path forward is both exciting and intricate, filled with the promise of transformation and the need for thoughtful navigation. Get the latest AI insights and strategic perspectives from Forrester analysts and experts.
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Insights
Blog
Salesforce Dreams Of The Agentic Enterprise
The dust has settled on Dreamforce, Salesforce’s well-attended San Francisco fete. Our takeaway? Salesforce is setting the pace with a platform for AI agents embedded in business applications, and it’s made huge progress on its products and partnerships in the last year.
Blog
Secure Vibe Coding: I’ve Done It Myself, And It’s A Paradigm, Not A Paradox
“There’s a new kind of coding I call ‘vibe coding,’ where you fully give in to the vibes, embrace exponentials, and forget that the code even exists,” said Andrej Karpathy in a post on X (formerly Twitter) back in February.
Scale Your AI Strategy To Maximize ROI
Unlock the blueprint for AI success. Discover how to align strategy, prioritize impactful use cases, and close the talent gap — everything you need to expedite ROI and achieve tangible success through AI.
Blog
Predictions 2026: The “Agentic Commerce” Race — And Some Potential Regrets — In Digital Commerce
Digital leaders get a sneak peek into what's coming in the year ahead by reading three of our predictions for digital commerce in 2026.
Blog
From Developers To Services: The Impact Of Atlassian’s Latest AI Innovations
Discover the latest AI breakthroughs and announcements from Atlassian in this review of its recent Team '25 Europe event.
Blog
LocWorld54 Shows Why Localization Can Be The Next Strategic Powerhouse — And What’s Holding It Back
For decades, B2B companies have viewed localization as an operational necessity to translate words, keep websites up to date, and support global product launches. That outdated view doesn’t hold up anymore. Businesses today need to evolve localization in the age of AI. Find out how in this review of the recent LocWorld54 conference.
Podcast
426: Why Trust Is The Key To AI Adoption
Angelina and Martin explore the evolving landscape of AI trust in CX. They break down how European regulations, consumer confusion, and pop culture examples — such as virtual influencers and AI-generated bands — highlight challenges around transparency and authenticity. They also discuss how organizations can build trust in AI-powered experiences by focusing on empathy, transparency, and risk assessments.
Blog
Predictions 2026: The Race To Trust And Value
Volatility and innovation will continue as leaders yearn for clarity and race to differentiate on trust and genuine value. Find out what’s in store for the year ahead.
Predictions 2026: Your Planning Starts Here
2026 will demand proof, not promises. Explore Forrester’s Predictions resources — guides, webinars, and blogs — to plan smarter, lead with trust, and stay ahead of disruption.
Blog
Predictions 2026: APAC Leaders Choose Pragmatism Over Hype In The Age Of AI
Rather than being driven by hype cycles or geopolitical rhetoric, business and technology leaders in the Asia Pacific region in 2026 will focus on pragmatic strategies in response to the region’s complex economic, regulatory, and cultural landscape. Find out more in our 2026 predictions for APAC.
Blog
Future-Proof Your Choice Of Customer Service Solution
Customer service applications are becoming bloated with features that users can’t or won’t use. Find out how AI can help in this preview of our new report, The Customer Service Solutions Landscape, Q3 2025.
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NetApp INSIGHT 2025: Evolving Storage Into The Enterprise Data Foundation
Learn some of the key themes from the NetApp INSIGHT 2025 event and find out what they could mean for your storage portfolio.
Blog
Gold Rush Or Fool’s Gold? How To Evaluate Security Tools’ Generative AI Claims
Generative AI features and products for security are gaining significant traction in the market. Knowing how to evaluate them, however, remains a mystery. What makes a good AI feature? How do we know if the AI is effective or not? These are just some of the questions I receive on a regular basis from Forrester […]
Blog
AI’s Impact On B2B Customer Service: What I’ve Found So Far
For a category with such long-established commercial software applications, you would expect the status quo to reign. The opposite is the case.
Blog
From Veto To Victory: California’s New AI Act Revives The National (And International) Conversation On AI Regulations
At its core, California’s new AI law requires safety protocols, best practices, and key compliance policies, but it stops short of prescribing risk frameworks and imposing legal liabilities. Here’s a closer look at what’s in SB 53.
Blog
Risk Consulting Firms Are Getting Shaken, Not Stirred, By AI
Chief risk officers (CROs) are navigating a risk landscape that’s more volatile, fragmented, and tech-driven than ever. Yet many CROs still rely on advice from risk consulting services providers that are stuck in the audit compliance cottage industry of yesteryear, gently stirring into action. Learn how to select the right risk consulting provider for your organization in this preview of a new report.
Blog
Forrester’s AEGIS Framework: The New Standard For AI Governance
AEGIS is not just another acronym — it’s now a fully cross-referenced, regulation-aware blueprint for building trust in AI systems.
Blog
Don’t Call It A Browser War: OpenAI Launches ChatGPT Atlas
OpenAI's launch of ChatGPT Atlas marks a new milestone in the arms race of AI browsers. Yet it has high hurdles to clear in a competitive market.
Blog
Recorded Future Predict 2025: Intelligence To Operations … And Now To Action
Recorded Future held its Predict Global 2025 conference in New York City recently. Get some key highlights from the conference as well as a look ahead to the vendor’s Predict Europe 2025 event.
2026 Predictions: Blind Spots That Could Derail APAC Leaders
What if your biggest risk in 2026 is the one you haven’t seen yet? Join Forrester live on Nov. 27 to uncover the 2026 predictions APAC tech and security leaders must act on to ensure trust, value, and resilience.
Blog
Introducing The Forrester Wave™: Human Capital Management Solutions, Q4 2025
The human capital management (HCM) solutions market is experiencing one of its most transformative cycles in decades. Learn eight key trends driving that transformation to better understand which platform will help unlock the full potential of your workforce.
Blog
Oracle AI World 2025: The First Look Under New Command
Get key takeaways from Oracle's newly renamed annual conference, the first with new CEOs Clay Magouyrk and Mike Sicilia at the helm.
Blog
What Factors Are Driving B2B Marketing’s AI Adoption?
Beneath all the sound and fury, what is driving AI adoption across B2B marketing? How are marketers using AI productively today, and what can early adopters teach us about using AI technologies successfully? Most organizations have advanced significantly beyond the initial stages of education and experimentation and are now actively implementing AI-powered technologies across various use cases.
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