Digital Transformation
Competing in the digital age of the customer means transitioning to a digital business. But digital transformation is not just about leveraging emerging technology. Digital transformation means applying the right technologies to create or update internal processes or customer experiences that rise to the changing business demands and new customer requirements. It is also the journey of moving to a digital-first business model with the speed and nimbleness to change rapidly, exploit technology to create lean operations and differentiation, and free up internal resources across the enterprise to do more complex tasks. Digital leaders today are shifting to new organizational structures and customer-led operating models that take advantage of emerging technology and partner innovation networks. Prepare your organization for digital transformation with Forrester’s insights.
Insights
Blog
The Global Digital Identity Waltz: Who Will Lead The Dance Of Trust?
Digital identity, once a dream for seamless global authentication and verification, now fragments along geopolitical fault lines. European companies are tightening ranks and forming alliances. China is sharpening its grip with a view to consumer protection and digital dominance. The US is retreating from federal coordination, citing risks from fraud and abuse. The battle for […]
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Navigate The DXP Revolution For Impact With The Executive Guide To DXP, 2025
We’re seeing some wildly exciting things happening with digital experience platforms (DXPs) that present both opportunities and significant challenges for modern enterprises. They are becoming the backbone of how we connect with customers. To harness these exciting possibilities, technology and business leaders must move beyond just knowing about the trends and instead translate and mold […]
Don't Let Technical Debt Hold You Back
Learn how to reduce technical debt and make the most of technology investments with this playbook.
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A Peek At Bank Of America’s AI Playbook
Bank of America has quietly built one of the most disciplined AI strategies in financial services. In this case study, we explore how the bank laid a data-first foundation, scaled its virtual assistant Erica, and turned AI into a compounding advantage — offering valuable lessons for any organization navigating digital transformation.
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Unlock The Marketplace Potential: A Strategic Guide For Tech Leaders
Marketplace platforms are not “one size fits all.” Tech leaders must align platform capabilities with their ecosystem strategy to unlock growth, efficiency, and innovation. Learn the top three challenges that tech leaders face when navigating marketplace development platforms in this preview of a new report.
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Six Ways That Prime Fuels Amazon’s Retail Growth
Forrester’s Jitender Miglani outlines the six investments that Amazon is making to enhance its retail offerings.
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Geopolitical Volatility Puts Digital Sovereignty Center Stage
Mounting geopolitical pressures have made digital sovereignty an everyday talking point as organizations and individuals seek more autonomy from foreign government dependency and potential influence. Learn about new sovereign options and technology choices that will shape a new sovereign tech landscape in incremental steps over the next decade.
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2025 NRF APAC Innovators Showcase: Innovation In Retail Technology
Read this blog to learn more about the 25 companies tackling the retail industry’s pressing problems at the NRF’s APAC Innovators Showcase.
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FinOps X Recap — AI, Scopes, And FOCUS 1.2
The size of the event and firms in attendance at this year's FinOps X conference underscored that FinOps is not just a math exercise, but a business-critical process. Read the highlights in this review of the event.
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CIOs: Embrace A Modern Network For Transformation Success
Transformation is only successful if it is accompanied by change within the organization. Learn how the modern CIO network can help technology leaders build relationships and drive change.
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Agentic AI And IT Maturity: Bridging The Gap Between ServiceNow’s Vision And The IT Reality
The ServiceNow Knowledge 2025 event unveiled ambitious advancements in AI-driven enterprise technology, with a focus on autonomous workflows, unified data platforms, and human-machine collaboration. Key announcements included the launch of the AI Control Tower for managing AI agents, the expansion of Workflow Data Fabric to unify disparate data sources, and the intent to acquire data.world […]
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The Future Is Now With AIOps: Transforming IT Operations In Volatile Times
AIOps is changing the game for IT teams — helping them make smarter decisions, bounce back faster from issues, and keep customers happy. Find out how businesses are using it to stay ahead in today’s fast-moving world.
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Agentic AI Strengthens Digital Adoption Platform Offerings
Digital adoption platform (DAP) providers have always been at the forefront of integrating automation into workflows, so integrating agentic AI is a logical next step. Learn the agentic AI use cases that DAP vendors are exploring to further boost performance.
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The Digital Frontier: Acing B2B E-Commerce
A capability gap, characterized by weak customer insights and overlooking key capabilities, is putting a damper on B2B e-commerce growth. Learn three ways that a new framework can help.
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Where Governance Goes Wrong: You Must Make Data Governance A Cultural Competency
Most governance programs focus on control but fail to embed governance into the organization’s culture and decision-making process. They lack the human-centered roles that make governance successful.
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A Market On The Cusp Of Change — Decoding The Forrester Wave™: Customer Relationship Management Software, Q1 2025
Each vendor in the CRM wave offers unique capabilities. Some vendors are better positioned to incorporate AI that will transform this market. Find out more in this preview of our latest wave.
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Meet The Analyst: Covering ERP, FP&A, SaaS, And The Enterprise Software Market
I am thrilled to begin my journey as principal analyst on the enterprise software, IT services, and digital transformation-focused team at Forrester. For nearly two decades, I have led major business-technology initiatives. During the last eight years for Forrester Consulting, I helped clients drive transformative results. Now, I am eager to deliver clear, actionable insights […]
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Vibe Coding: Innovation Or Chaos?
In the rapidly evolving landscape of software development, one month can be enough to create a trend that makes big waves.
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Dual-OMS TEI: Companies Actually Get Their Money’s Worth
We evaluated the Total Economic Impact™ of companies that simultaneously use two order management systems, and our research uncovered surprising findings.
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From Fixed Routes To Adaptive Navigation: Introducing Forrester’s Customer-Obsessed Mission Engine
Learn how a customer-obsessed mission engine can help public sector leaders achieve success by understanding their customers better and maximizing long-term value for them.
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It’s Time To Define Your Professional Existence And Articulate Your Story
The urgency of telling your story as a data or technology leader within the current corporate landscape cannot be overstated. As we navigate these turbulent times, the ability to articulate your professional identity clearly and compellingly has emerged as a critical lifeline. Let this be the moment you choose to define your existence within your organization and beyond.
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