Digital Transformation
Competing in the digital age of the customer means transitioning to a digital business. But digital transformation is not just about leveraging emerging technology. Digital transformation means applying the right technologies to create or update internal processes or customer experiences that rise to the changing business demands and new customer requirements. It is also the journey of moving to a digital-first business model with the speed and nimbleness to change rapidly, exploit technology to create lean operations and differentiation, and free up internal resources across the enterprise to do more complex tasks. Digital leaders today are shifting to new organizational structures and customer-led operating models that take advantage of emerging technology and partner innovation networks. Prepare your organization for digital transformation with Forrester’s insights.
Insights
Blog
The Agentic Business Fabric Is How AI Will Transform Enterprise Applications
Struggling with AI ROI? The problem isn’t your tech, it’s your operating model. Learn why success hinges on redesigning jobs and commercial models, not just the tools.
Blog
The End Of Business Apps As We Know Them Is Here
The agentic business fabric is not just an evolution of current business applications; it is also a new paradigm designed for autonomous operation, perpetual learning, and optimization. Find out why in this preview of a new report.
Don't Let Technical Debt Hold You Back
Learn how to reduce technical debt and make the most of technology investments with this playbook.
Blog
Your Mindset And Tech Strategy Are Linked
What drove a large consumer packaged goods brand to overhaul its tech approach to a more modern composable strategy? Find out in this preview of a new case study.
Blog
Build A Center Of Enablement To Tap Into The True Potential Of Digital Adoption Platforms
Despite their promise, many digital adoption platform (DAP) initiatives fail to scale due to fragmented ownership, inconsistent execution, and lack of strategic alignment. Learn the benefits some organizations are realizing by establishing centers of enablement around DAPs.
Blog
Navigate With Confidence The Migration Options For SAP ECC Customers
The clock is ticking on SAP ECC’s end-of-support date in 2027, and the big question requiring your attention is: What’s your plan to get to SAP S/4HANA cloud? Learn the options in this preview of an upcoming peer discussion for Forrester clients.
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Optimize Your Provider Ecosystem For Maximum Business Value
The struggle to balance single- and multisourcing decisions is pervasive. Because service engagement decisions are fragmented across the organization and made at the portfolio level — not the enterprise level — companies are constantly at odds.
Blog
Inside Club Med’s Conversational AI Strategy: An Interview With Siddhartha Chatterjee
Learn how Club Med designed, implemented, and continuously refined its conversational AI strategy — starting with a WhatsApp chatbot in Brazil.
Blog
Google Cloud And Oracle Aggressively Discount To Keep US Federal Business
Both Google Cloud and Oracle announced massive price reductions in their contracts under pressure from the General Services Administration, which oversees federal procurement. Learn more about the specifics and the implications of this shift.
Podcast
AI Regulation In The US, Vibe Coding, Click To Cancel Hits Home
July heats up with a look at the impact of some regulatory moves in the US and a deep dive into a new AI trend for developers that may be more useful than you think.
Podcast
Fear In B2B Buying, Future Of Experiences, Cisco Live Recap
In this episode of What It Means, we dig into fear as a motivator in the B2B buying process, the human-centric future of digital experiences, and what CISOs need to know coming out of Cisco Live.
Blog
The Global Digital Identity Waltz: Who Will Lead The Dance Of Trust?
Digital identity, once a dream for seamless global authentication and verification, now fragments along geopolitical fault lines. European companies are tightening ranks and forming alliances. China is sharpening its grip with a view to consumer protection and digital dominance. The US is retreating from federal coordination, citing risks from fraud and abuse. The battle for […]
Blog
Navigate The DXP Revolution For Impact With The New Executive Guide For Digital Experience Platforms
We’re seeing some wildly exciting things happening with digital experience platforms (DXPs) that present both opportunities and significant challenges for modern enterprises. They are becoming the backbone of how we connect with customers. To harness these exciting possibilities, technology and business leaders must move beyond just knowing about the trends and instead translate and mold […]
Blog
A Peek At Bank Of America’s AI Playbook
Bank of America has quietly built one of the most disciplined AI strategies in financial services. In this case study, we explore how the bank laid a data-first foundation, scaled its virtual assistant Erica, and turned AI into a compounding advantage — offering valuable lessons for any organization navigating digital transformation.
Blog
Unlock The Marketplace Potential: A Strategic Guide For Tech Leaders
Marketplace platforms are not “one size fits all.” Tech leaders must align platform capabilities with their ecosystem strategy to unlock growth, efficiency, and innovation. Learn the top three challenges that tech leaders face when navigating marketplace development platforms in this preview of a new report.
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Six Ways That Prime Fuels Amazon’s Retail Growth
Forrester’s Jitender Miglani outlines the six investments that Amazon is making to enhance its retail offerings.
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Geopolitical Volatility Puts Digital Sovereignty Center Stage
Mounting geopolitical pressures have made digital sovereignty an everyday talking point as organizations and individuals seek more autonomy from foreign government dependency and potential influence. Learn about new sovereign options and technology choices that will shape a new sovereign tech landscape in incremental steps over the next decade.
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2025 NRF APAC Innovators Showcase: Innovation In Retail Technology
Read this blog to learn more about the 25 companies tackling the retail industry’s pressing problems at the NRF’s APAC Innovators Showcase.
Blog
FinOps X Recap — AI, Scopes, And FOCUS 1.2
The size of the event and firms in attendance at this year's FinOps X conference underscored that FinOps is not just a math exercise, but a business-critical process. Read the highlights in this review of the event.
Blog
CIOs: Embrace A Modern Network For Transformation Success
Transformation is only successful if it is accompanied by change within the organization. Learn how the modern CIO network can help technology leaders build relationships and drive change.
Blog
Agentic AI And IT Maturity: Bridging The Gap Between ServiceNow’s Vision And The IT Reality
The ServiceNow Knowledge 2025 event unveiled ambitious advancements in AI-driven enterprise technology, with a focus on autonomous workflows, unified data platforms, and human-machine collaboration. Key announcements included the launch of the AI Control Tower for managing AI agents, the expansion of Workflow Data Fabric to unify disparate data sources, and the intent to acquire data.world […]
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