Digital Transformation

Competing in the digital age of the customer means transitioning to a digital business. But digital transformation is not just about leveraging emerging technology. Digital transformation means applying the right technologies to create or update internal processes or customer experiences that rise to the changing business demands and new customer requirements. It is also the journey of moving to a digital-first business model with the speed and nimbleness to change rapidly, exploit technology to create lean operations and differentiation, and free up internal resources across the enterprise to do more complex tasks. Digital leaders today are shifting to new organizational structures and customer-led operating models that take advantage of emerging technology and partner innovation networks. Prepare your organization for digital transformation with Forrester’s insights.

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Insights

Blog

Operational Excellence Starts With Truth And Tracking

Joe Cicman 21 hours ago
Struggling with performance decay? Learn the steps one tiger team at a medical device company took to turn dysfunction into dominance in this case study.
Blog

Shaping The Future Of The Digital Workplace (With A Punch): Meet Christy Punch

Christy Punch September 25, 2025
Digital employee experience is no longer optional — it’s essential. In my first Forrester blog, I share my journey, why I joined Forrester, and what’s top of mind for me as I begin identifying where to focus my research to help clients shape the future of the digital workplace.
Blog

Breaking The AI Adoption Paradox In APAC

Frederic Giron September 24, 2025
Despite widespread adoption of AI tools by individual employees, most organizations in APAC remain stuck in pilot purgatory. Our recent Technology & Innovation Summit APAC event revealed how four leading companies are breaking through this paradox — lessons that CIOs and CTOs can apply in their companies.
Blog

How Financial Services Firms Align Business And Technology Strategies In 2025

Aurelie L'Hostis September 19, 2025
Financial services firms are increasing technology investment in 2025 to improve customer experience, align business and IT strategies, and drive strategic growth amid economic uncertainty.
Blog

Today’s Leaders Must Heed AI Advice For Future Disruptors

Brendan Witcher September 18, 2025
Startup founders, investors, technologists, and operators are all working frantically to get an early jump onto the AI train. Find out why and get more of the key takeaways from the recent Startup Boston Week event.
Blog

IAA Mobility Is Still A Car Show

Paul Miller September 18, 2025
Forrester analysts visited the IAA Mobility trade show in Munich this year. Here’s some of what they saw and some of what they missed.
Blog

The Agentic Business Fabric Is How AI Will Transform Enterprise Applications

Faram Medhora September 4, 2025
Struggling with AI ROI? The problem isn’t your tech, it’s your operating model. Learn why success hinges on redesigning jobs and commercial models, not just the tools.
Blog

The End Of Business Apps As We Know Them Is Here

Kate Leggett September 4, 2025
The agentic business fabric is not just an evolution of current business applications; it is also a new paradigm designed for autonomous operation, perpetual learning, and optimization. Find out why in this preview of a new report.
Blog

Your Mindset And Tech Strategy Are Linked

Joe Cicman September 4, 2025
What drove a large consumer packaged goods brand to overhaul its tech approach to a more modern composable strategy? Find out in this preview of a new case study.
Blog

Build A Center Of Enablement To Tap Into The True Potential Of Digital Adoption Platforms

Vasupradha Srinivasan August 31, 2025
Despite their promise, many digital adoption platform (DAP) initiatives fail to scale due to fragmented ownership, inconsistent execution, and lack of strategic alignment. Learn the benefits some organizations are realizing by establishing centers of enablement around DAPs.
Blog

Navigate With Confidence The Migration Options For SAP ECC Customers

Akshara Naik Lopez August 20, 2025
The clock is ticking on SAP ECC’s end-of-support date in 2027, and the big question requiring your attention is: What’s your plan to get to SAP S/4HANA cloud? Learn the options in this preview of an upcoming peer discussion for Forrester clients.
Blog

Optimize Your Provider Ecosystem For Maximum Business Value

Bill Martorelli August 13, 2025
The struggle to balance single- and multisourcing decisions is pervasive. Because service engagement decisions are fragmented across the organization and made at the portfolio level — not the enterprise level — companies are constantly at odds.
Blog

Inside Club Med’s Conversational AI Strategy: An Interview With Siddhartha Chatterjee

Aurelie L'Hostis July 30, 2025
Learn how Club Med designed, implemented, and continuously refined its conversational AI strategy — starting with a WhatsApp chatbot in Brazil.
Blog

Google Cloud And Oracle Aggressively Discount To Keep US Federal Business

Tracy Woo July 24, 2025
Both Google Cloud and Oracle announced massive price reductions in their contracts under pressure from the General Services Administration, which oversees federal procurement. Learn more about the specifics and the implications of this shift.
Podcast

AI Regulation In The US, Vibe Coding, Click To Cancel Hits Home

What It Means July 24, 2025
July heats up with a look at the impact of some regulatory moves in the US and a deep dive into a new AI trend for developers that may be more useful than you think.
Podcast

Fear In B2B Buying, Future Of Experiences, Cisco Live Recap

What It Means July 10, 2025
In this episode of What It Means, we dig into fear as a motivator in the B2B buying process, the human-centric future of digital experiences, and what CISOs need to know coming out of Cisco Live.
Blog

The Global Digital Identity Waltz: Who Will Lead The Dance Of Trust?

Tope Olufon July 3, 2025
Digital identity, once a dream for seamless global authentication and verification, now fragments along geopolitical fault lines. European companies are tightening ranks and forming alliances. China is sharpening its grip with a view to consumer protection and digital dominance. The US is retreating from federal coordination, citing risks from fraud and abuse. The battle for […]
Blog

Navigate The DXP Revolution For Impact With The New Executive Guide For Digital Experience Platforms

Joe Cicman July 2, 2025
We’re seeing some wildly exciting things happening with digital experience platforms (DXPs) that present both opportunities and significant challenges for modern enterprises. They are becoming the backbone of how we connect with customers. To harness these exciting possibilities, technology and business leaders must move beyond just knowing about the trends and instead translate and mold […]
Blog

A Peek At Bank Of America’s AI Playbook

Brian Hopkins July 2, 2025
Bank of America has quietly built one of the most disciplined AI strategies in financial services. In this case study, we explore how the bank laid a data-first foundation, scaled its virtual assistant Erica, and turned AI into a compounding advantage — offering valuable lessons for any organization navigating digital transformation.
Blog

Unlock The Marketplace Potential: A Strategic Guide For Tech Leaders

Joe Cicman June 25, 2025
Marketplace platforms are not “one size fits all.” Tech leaders must align platform capabilities with their ecosystem strategy to unlock growth, efficiency, and innovation. Learn the top three challenges that tech leaders face when navigating marketplace development platforms in this preview of a new report.
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