Revenue Operations
Revenue operations bridges strategy and execution to drive superior performance and growth. Explore Forrester’s insights for revenue operations leaders and teams to help accelerate business impact.
Insights
Blog
2026 Budget Planning: Keys To Success For B2B Marketing, Sales, And Revenue Operations Leaders
The coming year will test the resilience of B2B operations leaders. Here's how you can help your marketing organization get ahead.
Blog
Clari-Salesloft Merger: A Bold, High-Stakes Bid For Market Dominance
The announced merger of Clari and Salesloft is undeniably a high-risk, high-reward gambit requiring exceptional leadership to navigate product and commercial challenges. Learn some of impact this deal could have on the revenue orchestration platform market.
Blog
Turn Marketing Planning From A Source Of Anxiety To A Source Of Clarity
There’s no textbook or course on how to build a marketing budget that aligns with business goals, supports cross-functional collaboration, and adapts to change. But instead of adapting last year’s plan and hoping for the best, marketing leaders can take these three proven steps.
Blog
The Dawn Of A New B2B Sales Supercycle
A new era in B2B sales is unfolding, driven by generative and agentic AI. As seller roles merge and AI agents become co-sellers, organizations must rethink how they structure teams, engage buyers, and compete in increasingly networked ecosystems. Learn how AI is reshaping the future of sales.
Blog
Meet The AI Agents Redefining B2B GTM Strategies And Approaches At B2B Summit EMEA
AI agents are augmenting the B2B GTM workforce — and workflows — at a rapid pace. Get to know them and their capabilities better at our B2B Summit EMEA event.
Blog
A B2B CMO’s Imperative To Drive Growth: Champion Revenue Process Transformation
According to Forrester’s Marketing Survey, 2025, only 21% of marketing leaders report that a “transition from lead-focused efforts to buying groups and opportunity management” is among the most important priorities for their marketing strategy in the next 12 months. But with buyers becoming more autonomous, buying groups increasingly more complex, and customer expectations higher than […]
Blog
Shine Bright At The B2B Summit APAC 2025 Awards!
Attention, all B2B leaders! The stage is set, and the spotlight is on you. The B2B Summit APAC Awards are calling for entries — this is your golden opportunity to showcase your extraordinary achievements.
Missed The Webinar On B2B Marketing Budget Retooling?
Watch on demand as Forrester analysts reveal smarter 2026 planning, streamlined budgeting, and agility tips. Watch by Sept. 10 for early access to our B2B Marketing Leader’s Guide to Strategic Budgeting!
Blog
With B2B Sales Disruption On The Doorstep, What’s Next?
A handful of forces are shaping the next decade of selling, which will be a B2B sales supercycle — an extended period of growth and transformation. Discover how AI affects B2B sales, as well as the characteristics and implications of this upcoming future.
Blog
Compensation Solutions Increase ROI By Enabling Administrators
The Forrester Wave™: Sales Performance Management Solutions For Incentive Compensation, Q1 2025, provides insights into how this category is evolving and where customers are getting the most value.
Blog
It’s Time To Change The Rules For Defining The Value Of B2B Data
To prove that data investment should be a priority in your business, you need to adopt a rulebook that expands the definition of business value. Here's what to consider.
Blog
Announcing Forrester’s B2B Programs Of The Year Award Winners For North America
Learn the seven companies that won this year’s coveted B2B Programs Of The Year Awards for North America, and join us at B2B Summit in Phoenix to hear their stories live.
Blog
Sync Or Swim: Mastering B2B Processes
In today’s fast-paced business environment, operational excellence is crucial. Successful organizations categorize and sequence every B2B process, identifying and addressing breakdowns effectively. The Forrester B2B Process Chain Framework provides seven categories — strategize, plan, design, build, deploy, measure, and optimize — that help visualize and synchronize interconnected B2B processes. This alignment ensures excellence and adaptability, supporting sales and marketing teams.
Blog
Why The “AI Agent As Coworker” Narrative Is The Future
AI agents have a promising future as innovative coworkers, and their presence is already being felt despite the inflated hype and current limitations.
Blog
The “AI Agent As Coworker” Narrative Is Nonsense
In this two-part blog series, Principal Analysts Anthony McPartlin and Seth Marrs debate the idea of AI agents as coworkers. Here, Anthony takes a skeptical perspective, while in his blog, Seth (ever the optimist) makes his case for a more positive view of AI agents. An ad campaign has been running on bus shelters across […]
Blog
The Essential Role Of Process In Executing Your B2B Strategy
Process is not merely a conduit for efficiency; it’s the backbone for converting strategy into results. Without a robust process in place, reaching your goals becomes almost impossible. Learn a four-step method to turning process into a powerful execution tool.
Blog
If Process Is So Important, Why Isn’t Process Prioritized?
In today’s unstable market driven by shifting buyer expectations and AI disruption, strong processes are an organization’s lifeline, ensuring predictability, consistency, and scalability, yet many organizations overlook their importance. Investing in process improvement isn’t a nice-to-have — it’s essential. It boosts innovation, creates competitive differentiation, improves efficiency, cuts waste, and makes an organization agile.
Blog
Five Ingredients To Win The Recurring Revenue B2B Bake-Off And Avoid Getting Chopped
The secret to recurring revenue marketing success is to reimagine marketing’s work through the lens of its interactions with five key stakeholder groups. Learn what those groups are and how to get started in this preview of a new report.
Smarter Marketing Budgeting For 2026 Starts Here: Future-Proof Your 2026 Marketing Strategy
Join Forrester analysts live on Aug. 27, 2025, to learn how to retool budgets, avoid pitfalls, and stay adaptable. BONUS! Get early access to our B2B Marketing Leader’s Guide to Strategic Budgeting.
Blog
Align B2B Strategy, Planning, And Execution To Achieve Growth With Precision And Purpose
Translating corporate strategy into actionable plans at the product, revenue, functional, and operational levels is no easy feat. Learn how teams can do this successfully.
Blog
What I Learned About Sales Technology In 2024
This blog provides a 2024 year in review of the sales technology market, along with a view on how it will impact 2025.
Blog
The Twelve Days Of Revenue Operations Christmas
What would you want your RevOps true love to give to you on the twelve days of Christmas?
More posts