Dreamforce: Industry Confab, Cultural Event, Or Populist Movement?

We walked as pilgrims to the Golden Gate to wander the forests of Howard Street and Moscone Center and drink from the fountain Dreamforce. There, we mingled — herded, really, by guides dressed as National Park Service rangers — with executives in snappy blazers and Trailblazers representing in black or sparkly hoodies. We gathered in San Francisco to listen and learn what Salesforce plans next. We walked away with these conclusions: 1) Salesforce is building an army of Salesforce administrators, developers, and architects to build the “Salesforce economy.” Trailblazer people and brands were celebrated everywhere. 2) The innovation pipeline is alive and well. Salesforce’s aggressive acquisition strategy is making it a leading powerhouse in enterprise software. 3) The entertainment and social-good agenda is loud and in charge. Alicia Keys closed the keynote; Fleetwood Mac rocked the evening; and Barack Obama opened a conversation on challenges of our time, including big pokes on technology itself. 4) CEO Marc Benioff feels a responsibility to unite customers, employees, and partners in a movement to give back to the world we live in. Oh, and there were lots of product roadmaps, customer success stories, and opportunities to network in every nook, cranny, and conference room in a 10-block radius.

Building Practical Future-Of-Work Scenarios With Augmented, Mixed, And Virtual Reality

This month, Microsoft began shipping HoloLens 2, the much-anticipated hardware upgrade from the original device (which was technically always a beta product). The new version sports a far better user experience: Technical improvements such as an increased field of vision, e