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No matter how big a game a buyer talks, less than a third of all buyers are risk-tolerant. Trust is the remedy to risk — and trusted companies are more likely to win and retain customers and enjoy a strong buyer preference.

Social media platforms are under fire for their failure to protect children against a wide range of issues, including mental health concerns and sexual exploitation. This will be the main topic at a January 31 US Senate hearing, where the CEOs from Meta, X, TikTok, Snap, and Discord will testify on what they’re doing — […]

Explore the strategies and tools needed to drive customer-obsessed growth at our premier event for B2B marketing, sales, and product teams.

Learn how leveraging synthetic data can help with the critical time to realize AIOps value, such as autoremediation capabilities and enhanced decision-making.

Learn how to improve business performance by aligning the three core principles of our high-performance IT model with one of four IT styles.

Find out what the Act means for your organization and get seven tips on what to do next.

Adult creators are turning tweens and teens onto grow-up products. What does it mean for brands?

Have a great B2B success story to share? Nominate it for a B2B Return On Integration Honor or Program Of The Year Award! Winners will take the stage at Forrester’s B2B Summit North America.

2024 promises a better tech spend outlook for the US — Forrester forecasts that US tech spend will grow 5.5% in 2024, up from 4.5% in 2023.

Get four key takeaways from the DoD's proposed rules for updating the Cybersecurity Maturity Model Certification (CMMC) program.

What will be the three biggest themes to watch out for at CES 2024? Find out in this preview of the upcoming event in Las Vegas.

As generative AI becomes more deeply integrated into search engine results pages (SERPs), conversational search will grow. Learn what the change means for marketers.

Learn three key lessons from our partnership with Women in Security and Privacy (WISP) in sponsoring attendees at our Security & Risk Forum.

The scuttling of their own deal won’t be the end of the Adobe-Figma story: The next chapter must be about close partnering instead.

The past year was an exciting one for the sales technology market. Here are some of the highlights, along with a look ahead to 2024.

2024 promises a better tech spend outlook for Europe — Forrester forecasts that European tech spend will bounce back to grow 5.1% in 2024, almost double its rate in 2023.

Cyberattacks continue to threaten the availability of online shopping for retailers — and the profits that come from it. Retailers can take these three steps to defend against them, this holiday season and into 2024.

There are five key ways that marketing’s role changes when making the shift to buying groups and opportunities. Find out what they are in this week’s Saying Goodbye to MQLs blog.

How will generative AI reconstruct companies, industries, countries, and roles? Our analysts try to answer one of the biggest questions in business today.