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As AI awareness increases, consumers assume a default posture of distrust. This year’s CX Summit North America will reveal practices that brands can use to protect themselves while advancing their genAI strategy.

EMEA B2B companies: If you have a cross-functional alignment success story or have achieved exceptional results within a single function, we want to hear from you. Learn more about Forrester’s B2B Summit EMEA Awards.

As is often the case with new technology that promises to change the world, consumer use of generative AI has raised some questions and concerns. Learn five of the key trends we see emerging around the consumer use of generative AI in this preview of a new report.

Florida's social media HB3 bill (that restricts teen's social media use) was just signed into law. What happens now?

Learn about the potential of predictive AI — and, now, generative AI — in enhancing loyalty programs and strategies.

Millennials and Gen Zers now comprise nearly three-quarters of B2B buyers. To succeed, B2B marketing, sales, and product teams must understand these buyers’ preferences.

Get six key learnings about Southeast Asia cybersecurity trends and challenges following a series of roundtables with CISOs and security leaders in the region.

Apple is being accused of smartphone monopoly but its "walled garden" principles have helped build brand devotion and customer loyalty. Learn more about this complex situation in this blog.

TikTok's unquestionable sway over young, voting-age US citizens could pose danger, even as it makes the platform an optimal media channel.

Recent earnings announcements from tech service providers signal optimism about increased demand in 2024 and provide three lessons about artificial intelligence for technology executives.

Learn about frontline marketing, the teams that it comprises, and why it’s essential to driving customer-centered B2B growth.

People with disabilities are innately resourceful and can serve as the cornerstone of innovation at financial institutions. Learn four ways many firms miss out on this opportunity for innovation and inclusivity.

Despite increased anti-trust Congressional measures, a ban on TikTok will hand a monopoly to Meta’s Reels.

Most organizations worldwide that use AI must comply with the act — and there is much to do with little time to do it. Here's what you need to know.

Join us in June to learn how to harness the power of humans and AI to deliver differentiated experiences that drive loyalty and growth.

Instead of a single measurement approach, CMOs must adopt a layered measurement strategy that includes complementary approaches to reveal the full business value of marketing.

The long-awaited climate-related disclosures ruling from the SEC is finally here. Learn what business and tech leaders need to do to comply.

The US election cycle in 2024 will it be the priciest media buy to date. Get three tips on how to prepare your advertising spend for the upcoming cycle.

After a retrospective review of the largest publicly reported breaches and privacy violations in 2023, here's what you need to know for 2024.