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As retailers gear up for 2024, they must confront an array of challenges, from theft and culture wars to the adoption of new technologies such as AR, VR, and genAI. Despite the challenges, the retailers that rise to the occasion and make the right strategic decisions will position themselves for success.

In 2024, consumers will embrace better habits with their wallets and minds, but moments of acute social tension could cause chaos for brands. Discover our consumer predictions for 2024.

In 2024, the APAC region will see a significant amount of change driven by generative AI. Learn more in our 2024 APAC predictions.

In 2024, tech leaders will struggle to find the skills and talent to make the most of AI and power growth. Learn more in our 2024 predictions for tech leaders.

Forrester’s Predictions 2024 for Europe show a dynamic year ahead, with new technologies, reporting requirements, and ways of working. Read our predictions for Europe.

Die Forrester-Prognosen 2024 für Europa zeigen, dass ein dynamisches Jahr bevorsteht, mit neuen Technologien, Reporting-Anforderungen und Arbeitsweisen. Lesen Sie unsere Prognosen für Europa.

Our message to clients for 2024 is simple: Don’t wait. Read Predictions 2024 to discover why you need to move on genAI now, plus our takes on dozens of other critical topics.

Izola synthesizes Forrester’s research to enable clients to move faster on their top priorities and have more informed conversations with Forrester experts who apply and contextualize Forrester insights to their business-critical initiatives.

2023 was the biggest year for US strikes in 40 years. Strikes are an expression of Employee Power — one of the four shocks that will reshape the future of work over the next decade.

Learn what it takes to comply with the requirements of the EU’s Corporate Sustainability Reporting Directive (CSRD).

The call to action for B2B marketing is to be agile, get active, and not stay on the sidelines of generative AI. Learn the four key areas your readiness assessment should focus on.

Read five suggestions to simultaneously come to the aid of your internal customers and to up your enablement game for the long term.

Before our full predictions for 2024 launch on Tuesday, October 24, read our “anti-predictions.” Here’s what won’t happen in 2024.

Learn how investing in cybersecurity skills and training (CS&T) platforms can help overcome the cybersecurity skills gap in this preview of the upcoming Forrester Security & Risk Forum.

Learn how the outcome of the Hollywood strikes could set a precedent for other creative industries grappling with the impact of AI.

As business buyers navigate economic headwinds, they're looking to product experts to help them make purchasing decisions. Explore the highlights from our latest Buyers' Journey Survey.

Fighting insurance fraud is only feasible with synergies among the people, process, and technology domains. Find out more in this preview of our upcoming Security & Risk event.

We made bold calls for 2023. Did they come true? Discover the accuracy of Forrester's Predictions 2023. And get a first peek at what we'll cover in our 2024 predictions.

Revenue operations has exploded in popularity, but misconceptions about it abound. Here, we reveal nine common myths and highlight two key realities.