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The US Customer Experience Index, 2022, Shows That Brands Struggled During The Past Year
Forrester's 2022 Customer Experience Benchmark Study reveals CX quality in the US has fallen back to early-2020 levels, reversing gains made in 2021.
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B2B Companies Take Action — To A Point — In Response To The War In Ukraine
A recent survey of B2B organizations shed light on what they have been willing to do in response to the war and what has driven those decisions.
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Data Into Dollars: Can You Turn Your Data Into Revenue?
Forrester's research shows that advanced insights-driven businesses were 8.5 times more likely to report at least 20% revenue growth in 2021.
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Build An Adaptive Tech Team To Navigate A Potential Recession
As a recession looms, the tech talent market may reduce from a frenzy to a rolling boil. But it’s not the time to step back from building a more adaptive organization that meets the demands of the business.
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Three Techniques To Better Manage Digital Disruption To The Enterprise
When disaster strikes, how organizations respond is critical to minimizing the impact.
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ESG’s Role As A Market
ESG has been adopted by three major groups according to their own specific motivations. Explore what ESG means to the investment community, the services industry, and individual companies.
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Time For Sellers To Exit The Activity Capture Game
New tools that automate data capture from buyer-seller interactions will unlock a plethora of benefits for sales organizations.
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Planning Is Paramount When Adopting SOAR
To succeed with a security orchestration, automation, and response (SOAR) offering, outline how you'll use it first.
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Digital Employee Experience Is Not A Tool — It’s A Perception
Digital employee experience is essential to support employees in the age of hybrid and remote work. Learn why.
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ESG’s Significance To Business Leaders
ESG can mean different things depending on who's saying it and the context in which it's said. In this first of a series of blog posts on ESG, we explore what it is and its significance to businesses.
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The Troublesome Teenage Years Of CX
What is your ambition for your customer experience team for the next decade? Pick your CX team archetype. Learn more in this post.
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Plan Your Response To CISA Emergency Patching Directives
The US Cybersecurity and Infrastructure Security Agency and other government agencies will continue to weigh in on vulnerability and patch management. Be prepared to respond.
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Global Accessibility Awareness Day 2022: What’s Changed In Our Four Years Covering This Space
On Global Accessibility Awareness Day this year, learn what’s changed in digital accessibility over the past four years. Read more.
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The Sales Engagement Landscape And The Case For The Single Pane Of Glass
In this fast-moving sales technology environment, the sales engagement feature set has never been more valuable. Our new research provides insight into what the future may hold.
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The Majority Of Chinese Social Media Users Are Social Savants
Compared to their US counterparts, online adults in China are far more likely to use social media to buy products and interact with brands. Here are three takeaways for marketers.
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The Time To Act On Inclusive Finance Is Now
To drive inclusive finance, financial services firms need to offer suitable, accessible, fair, and equitable (SAFE) financial products and services.
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Change And A New Forrester Analyst’s Perspective
Organizations should be positioned to recognize change as a new opportunity, not a daunting task. But we know that's not always easy.
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What’s Next For Digital Consumer Behaviors?
Read why you should eschew “new normal” thinking when it comes to consumer behavior. We’re in a deeply unsettled, volatile moment—and change is here to stay.
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Employer Branding Is Marketing’s New Frontier
As attracting and retaining talent becomes ever more challenging, employer branding is moving to the top of the CEO’s agenda. CMOs have a vital role to play.