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CISOs in Asia Pacific must justify their spending and articulate the business value of often expensive investments in managed security to a largely non-security audience of executives. Currently, this is nearly impossible: Many managed security service providers (MSSPs) continue to go to market with messaging that is technology-centric and blind to the benefits they provide […]

The largest healthcare event, the Healthcare Information and Management Systems Society’s (HIMSS) conference, highlights the key themes that will be most influential for the industry in the coming year. Big names in healthcare, tech giants, and startups alike present their newest innovations and fight for attention on and off the exhibit floor. This year there was a strong focus on how innovative technologies can empower patients and create […]

Introducing our new monthly blog series, “The Security Snapshot,” which will curate and highlight key pieces of research from the security and risk (S&R) team. Last week at RSA Conference, vendors and security professionals discussed the newest cybersecurity innovations, the future of the industry, and some much-needed improvements. To start off the conference, Microsoft and […]

Last week was the annual RSA Conference. Estimates are that more than 45,000 security personnel, business professionals, and leaders attended the event, up from 35,000 last year. Regardless of the numbers, it was an epic display of how prevalent cybersecurity has become. As expected, a few buzzwords rang throughout the Moscone Center halls. Artificial intelligence, […]

Thanks to emerging technologies, financial advisors can connect with clients with greater frequency and efficiency. We list three technology classes that are enhancing the industry.

Providers are under threat from new entrants and disruptors, from being pushed to take on more financial risk to facing potential closure due to poor financial performance or the inability to meet evolved customer needs. As healthcare providers face these threats, we’ve identified nine trends that CIOs need to be aware of and respond to […]

With this week’s announcement, it’s official: Facebook will automatically correlate and merge the personal data of users across its platforms. The announcement is not a surprise, but it will find resistance from both regulators and users — and rightly so. The announcement means that data sharing across the different platforms Facebook owns becomes a core part […]

Last April, we outlined how the “Tech Titans” (Amazon, Google, and Microsoft) were poised to change the cybersecurity landscape by introducing a new model for enterprises to consume cybersecurity solutions. Security has long been delivered as siloed solutions located on-premises. These solutions were hard to buy, hard to use, and existed in silos. Security leaders […]

Fun fact: I’ve been researching billing for Forrester since 2012. But 2018 was a year unlike any other in my billing research. For the first time, the majority of my client inquiries on the topic came from financial services companies. And while these conversations often started about billing, they ended up in EBPP. Here’s what […]

I recently did a webinar with a few of my colleagues from the RSA Conference Advisory Board on precisely this topic, which you can find here. We tried to expose as much as we could of the fantastic variety that you’ll find at RSA Conference 2019. Here’s a further elaboration of one of my favorite […]

Six years ago, I noticed a pattern in the inquiry calls I was fielding from clients. At the time, many of them centered around things like BYOD, whether to take away local admin rights from PCs, and other decisions driven by escalating fears of security or compliance risks. If I was able to answer their […]

Every 18–24 months, I work with our dedicated forecast team to evaluate and size spend on digital marketing in the United States. In our most recent effort, “The US Digital Marketing Forecast, 2018 To 2023,” my forecast analyst colleague, Brandon Verblow, and I found that spend on search marketing, banner and outstream video, instream video, […]

Forrester’s customer experience (CX) research team published more than 100 reports in 2018. I just released a report that pulls together our most important CX findings from those publications and highlights them in one place. The report is called “Forrester’s Top Customer Experience Research Findings Of 2018.” The key discoveries that I feature in my […]

At the dawn of big data, data scientists were the unicorn of the hour. Talk to any one of these rarities, and they would say there were only about 100 of them in the world. When executives woke up to the potential of big data, it was also at the same time we were dealing […]

Ah yes, anyone suffering from a chocolate hangover? Or an excess of corny romanticism? Let’s face it, we all love “love” — but with Valentine’s Day a week behind us, the last thing you probably want right now is more advice on relationships. Before you toss aside some of that abundant advice about personal relationships, […]

As we gear up for Forrester’s Consumer Marketing 2019 Forum, I’m chipping away at a rather large research undertaking that quantifies why direct-to-consumer (DTC) startups deliver value to consumers and how this threatens big brands. In addition to mining rich quant, qual, and behavioral data sets, our advanced analytics illuminates the key drivers that predict […]

Bankers around the world are rightly worried about the threats posed by digital disruptors getting in between them and their retail banking customers. But Forrester’s newest research reveals that executives should be just as worried — perhaps even more worried — about another market that is being upended: small business banking. Small- and medium-sized businesses […]

Never let a serious crisis go to waste! Senior government executives would be wise to listen to Winston Churchill’s wisdom! We’re living in the era of shutdowns, when funding disruption is the norm. To survive — and maybe thrive — in this feast-or-famine funding era, agencies must reinvent their business models to focus outside-in, from the […]

Truth is, in most of the reports we write about how to prepare your company for the future, two major recommendations always come out: Get your C-level leaders on board, and cultivate a culture that can transform your business. The first is crucial yet obvious, and I’ve grown tired of writing it. The second, culture, […]