Get definitions and examples of creative business resilience in this preview of the upcoming Technology & Innovation North America event.

In June, Forrester announced our inaugural Security & Risk Enterprise Leadership Award. Today, we’re extending the deadline for submissions to September 12 to give applicants time to finish their much-needed summer vacations and complete the application process. The Security & Risk Enterprise Leadership Award will recognize organizations — and their leaders — that have transformed the […]

(cowritten with Research Associate Julia Swerdlow) It’s not new that marketing technology (martech) plays a central role in enabling B2B organizations’ marketing strategies. In fact, more than half of B2B marketing leaders invest over 10% of their total marketing budget in technology, per Forrester’s Marketing Survey, 2023. And investments are expected to grow, with over […]

By practicing inclusive design, businesses can increase revenue, decrease costs, improve resilience, and build trust with customers and employees. But to do this successfully, companies need to incorporate inclusive design principles when creating experiences.

New crypto-focused financial network Worldcoin promises to provide a “new identity and financial network owned by everyone.” But it raises more issues than it solves. Find out why.

Businesses across the globe are dealing with a fast-paced digital world, rising customer expectations, and economic uncertainties. In such an environment, it is imperative that they manage their cash flows well to finance their growth ambitions and mitigate financial risks. Corporations source these cash management services from their corporate banking partners. Banks, on the other […]

I do not have to convince anyone today that generative AI (genAI) technology is a huge trend and a potentially massive disruption to the way work gets done. You know something is incredibly popular when your next-door neighbor stops you outside your door and starts talking about the out-of-the-world benefits (or their fears) of the […]

If you didn’t catch my last blog on business optimized networks … A business-optimized network (BON) embraces customer-centric principals and the five tenets of virtual network infrastructure within its design and operation. Most networks are not designed to be business differentiators but rather to enable IT connectivity. Adopting a business-optimized network gives businesses a leg […]

If you're considering sharing your CX performance during an earnings calls, here's how to do it right.

Thales announced its agreement to acquire Imperva from private equity firm Thoma Bravo for $3.6 billion, expecting to add $500 million of revenue and expand its data and application security offerings as a result. The overall cybersecurity portfolio will then be structured across three key areas: identity (Thales), data security (Thales and Imperva), and application […]

News organizations were early AI adopters. How AI evolves in journalism may hold lessons for other content-rich industries.

Too much data, monolithic software, and control issues. The security operations center is at a tipping point. Learn how following the detection and response development lifecycle framework can help your SOC get beyond it.

In Silicon Valley startup parlance, there are two types of ventures: unicorns and camels. Unicorns are the bright, shiny, money-burning, rapid-growth startups. Camels are built on a more solid financial philosophy, meant to make the money last, using venture capital as more of a bridge than a survival tactic. In times of crisis, it’s probably […]

The competition for growth is fiercer than ever for B2B companies. To win, marketing, product, and sales leaders need to build a growth engine based on three fundamentals that are also simple, powerful, challenging, and achievable.

What can marketing learn from Sisyphus about the importance of retention? Sisyphus, the king of Corinth in Greek mythology, incurred the wrath of the gods and was condemned by Hades to an eternal punishment. His fate involved ceaselessly pushing a boulder uphill in the depths of the underworld, only to have it roll back down […]

Twitter's name change marks the beginning of the end for the app that once defined the microblogging space.

B2B marketers spend ample time seeking better ways to engage their audiences, convert them to buyers, and retain them as customers. While content is central to engagement, audience expectations for contextually relevant, personalized content know no limits. To get content right, technology is key, but there are many paths to the ideal content destination. In […]

My favorite piece of new research that we uncovered is a use case where brands leverage a shared UC and CC infrastructure to blur the lines between remote offices and a centralized contact center, resulting in better customer experiences and more efficient customer service.

Third-party data is any data your organization uses that you don’t own and didn’t collect — basically, anything you buy or retrieve for free from a data marketplace, data exchange, government agency, or data services company (e.g., Circana, Acxiom, TransUnion, Nielsen). Use of third-party data is nearly universal. The business case for third-party data makes […]