Featured Blogs

Today, I am happy to announce the publication of the Forrester Reference IT Capability Map. This is a comprehensive statement of the major capabilities used to define and deliver IT and digital systems, both individually and at a portfolio level. From the report summary: Large digital and IT organizations represent complex ecosystems of processes, people, […]

Read this blog post to understand the actions that organizations need to take throughout the sustainability materiality assessment process.

IHH Healthcare Singapore wins Forrester’s 2024 APAC Customer-Obsessed Enterprise Award, which recognizes organizations that are delivering outstanding customer experiences to accelerate business outcomes.

Boomi recently announced two acquisitions: federated API management startup APIIDA and TIBCO’s Mashery API management. Get a quick take on the impact of these deals in this post.

In 2022, I examined the anti-money laundering (AML) landscape in Asia Pacific, highlighting the key trends and technologies. Since then, much has changed. New hotspots have emerged for money launderers, while innovative technology has also emerged to fight back against them. Notably, generative AI has catapulted itself into the forefront of this fight. Forrester sees […]

I’m pleased to announce the publication of the first of my two generative AI (genAI) marketing in APAC reports, The State Of Generative AI For Marketing In Asia Pacific (client-only access). The data overview report covers a wide range of topics on APAC marketers’ use of genAI, including adoption, investment, use cases, benefits, challenges, and […]

AppGen platforms will integrate the steps of software analysis, development, security, testing, and delivery by providing TuringBots for both low-code and high-code development spanning every step — all while incorporating the principles of agile and DevOps along the way.

Broadcom has implemented unexpected changes in the wake of the VMWare deal that are disrupting and alienating technology leaders. Get up to speed on the latest changes and some recommended next steps in this post.

Now that The Forrester Wave™: Commerce Solutions for B2B, Q2 2024, is released, I can share an update of my perspective on the MACH Alliance. Four member companies were in the B2B commerce solutions Wave mix this time around, and more espoused their architectural virtues (some didn’t qualify for MACH membership, and some didn’t qualify […]

Welcome back to Forrester’s blog series, 50/50, where we showcase two sides of a B2C marketing issue. This time, we explore how consumers feel about Capital One’s bid to acquire Discover — and how differentiated credit card brands are in the eyes of customers. The main catalyst for this research is Capital One’s announced plan […]

The B2B commerce solutions market is no longer stuck between choosing either cloud architecture or robust features. Get tips on provider selection in this preview of a new Wave report on B2B commerce solutions.

Read Principal Analyst Emily Pfeiffer’s insights on the shifts in the B2C commerce market over the past two years.

The Forrester Wave™: Commerce Solutions For B2B, Q2 2024, reveals that public clouds help vendors refocus on their markets by narrowing what used to be a chasm between being feature-rich or being architected for today. Now, B2B businesses can find a commerce solution provider that gives them the best of both: Architecture alliances let commerce […]

Foundation models are the basis of the generative AI revolution. Acquiring foundation models from external providers will soon become the norm. Here is an APAC-focused view of AI foundation models.

Brand investments are like retirement investments. The idea is to invest regularly and consistently starting as early as possible, knowing that by the time retirement hits, the value will have accrued over time and the investments will have compounding returns. When we begin the uphill climb of investing, the returns may feel modest. It’s difficult […]

Tina Turner famously questioned, “Who needs a heart when a heart can be broken?” Marketing operations is the beating heart of marketing teams. Strong marketing operations yields better decision-making, improved capacity and efficiency, and stronger governance and compliance. Yet the marketing operations heart is broken in many companies. Don’t despair — this vital organ can […]

Anaplan announced plans to buy Fluence Technologies, a provider of financial close, consolidation, and reporting software. Get a brief analysis of how this deal could impact the broader market.

We’ve written in the past about the dangers of location data, but recent headlines have once again highlighted its extremely problematic nature. The US Federal Communications Commission fined four mobile carriers $200 million for selling customers’ location data, and Google is paying a $62 million settlement in a class-action lawsuit alleging that it collected location […]

It wasn't all AI, but it was mostly AI. Get our top takeaways and impressions from Hannover Messe 2024, the smart manufacturing world’s annual trade show.