Featured Blogs

Angelina and Martin are joined by returning guests Maxie Schmidt and Dipanjan Chatterjee to explore the fascinating psychology and data behind consumer purchasing decisions. Drawing from their latest Forrester research, we unpack why people say they buy versus why they actually do—and how brands can use this knowledge to better serve their customers. We discuss: Why traditional surveys fall […]

The size of the event and firms in attendance at this year's FinOps X conference underscored that FinOps is not just a math exercise, but a business-critical process. Read the highlights in this review of the event.

Alarming AI behaviors, such as resisting shutdown or exploiting code, stem from misalignment, not intent. These models follow flawed incentives without understanding, making clear goals and safeguards essential. For deeper insight, see the report “Align By Design Or Risk Decline.”

Microsoft, CrowdStrike, Palo Alto Networks, and Mandiant recently announced a new initiative to create an aggregate and standardized glossary of threat actors. Learn the benefits and limitations of standardizing threat actor names.

Expect a strong focus on AI, climate tech, and deep tech at VivaTech 2025, featuring top European startups in these areas.

The 25-plus years of my career so far can be divided into two acts. Act I was enterprise IT, beginning with desktop support and progressing to network and security architecture at organizations ranging from small business to the Global 10. Act II opened with a move into technical alliance and ecosystem roles at security vendors […]

A postsale digital experience (PDX) helps customers succeed through self-directed activity, guides them to gain more value from current investments, and reduces churn risk.

This spring, I attended three events: Salesforce TDX, Workato Work^AI, and Boomi World. They got me asking an odd-sounding question: Is integration platform as a service (iPaaS) still an iPaaS?

Forum Europe’s third annual European Sovereign Cloud Policy and Industry Day took place in Brussels on June 3, 2025, gathering representatives from cloud vendors, service providers, and industry experts, as well as members of the European Parliament.

How do the most successful consumer insights teams behave? Speed and strategy are the mandates. Get more details in this preview of a new report.

AI has the potential to remake how we plan and execute B2B events. Yet despite its potential, Forrester data shows that current uptake is low. Get some insight and analysis of the data from our recent survey on B2B events.

Originally episode 147, this recording kicked off a theme we’ve continued to cover: employee CX. Show Notes: Originally episode 147, this recording kicked off a theme we’ve continued to cover: employee CX. VP, Principal Analyst Maxie Schmidt and former CX Cast host Sam Stern dive into how incentivizing better CX scores encourages unintended behaviors, stepping […]

The Forrester Wave™: Email, Messaging, And Collaboration Security Solutions, Q2 2025, is live — and it looks a bit different from its predecessor in 2023.

The diversity and complexity of the APAC region is reflected in its B2B buying landscape. Understanding these complexities is critical for marketers operating in this region. Learn five key points about B2B buyers in APAC and how to address them.

As AI scales, cost management shifts from a technical detail to a strategic priority. Leaders must balance innovation, ROI, and volatility to drive sustainable value. Get insights from this interview with David Tepper, CEO and cofounder of Pay-i.

We’re in an era defined by constant disruption and rapid shifts — a true “everything everywhere all at once” scenario.

At this year’s CX Summit North America, Forrester will honor two exceptional leaders who have demonstrated a commitment to putting customers at the heart of their organizations. Learn about them and get four takeaway lessons from their achievements.

Your organization is navigating turbulent, volatile waters, and my colleagues at Forrester are helping you navigate this, whether you’re in technology; B2B marketing, product, and sales; or B2C marketing, CX, and digital. But what is happening in your team?