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Don’t Ignore Your Employee Offboarding Processes
How offboarding is handled not only impacts your organization directly — it can also have a lasting effect on how others perceive your organization. Our two latest reports can help leaders mitigate the risks.
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Customer Obsession Pays Dividends
Customer obsession starts with deeply understanding your customers’ needs and flows through to aligning your business operations to serve them profitably.
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Revealing The Finalists For Forrester’s Customer-Obsessed Enterprise Award — APAC
We’re excited to announce the finalists for the inaugural Customer-Obsessed Enterprise Award for APAC. Each finalist impressed us with their clear CX visions, sophisticated measurement architectures, and ability to align their organisations.
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Inclusive Insurance Is A Massive Business Opportunity — If You Do It Right
Insurers must focus on the ‘S’ of ESG to grow the market — and their revenue. Here’s how insurers can overcome top challenges and achieve scale.
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The Edge Of The Age Of AI
Old AI is to generative AI as Yahoo! is to Google. And it's poised to change every job, dramatically altering the future of work.
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Announcing The Finalists For The Inaugural Customer Obsession Awards In North America
Meet the finalists for Forrester’s inaugural North American Customer-Obsessed Enterprise Award and Customer-Obsessed Leadership Award.
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Cryptocurrency For CEOs
What should business leaders make of crypto, particularly in light of recent events — and what does the future hold? Forrester CEO George Colony breaks down the biggest takeaways for CEOs.
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Reconfiguring Reporting Lines Is No Quick Fix: Insights From Our B2B Marketing Predictions Webinar
Our recent B2B marketing Predictions webinar explored how some organizations will try to strengthen marketing-sales alignment. Learn how that could fall short — and what the better alternatives are.
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When Profits And Principles Collide, Everyone Loses
Microsoft's recent layoff of its entire ethics and society team serves as a powerful reminder to companies to take charge of their own ethical destinies.
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Consumers Push Back On Price, Forcing Companies To Seek New Growth
As revenue growth begins to slow, companies will seek new ways of driving volume, including exploring previously untapped consumer segments.
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Transformation Ahead For Channel Marketers: Insights From Our B2B Marketing Predictions Webinar
Channel organizations are at a pivotal moment. As partner networks have grown more complex, a more holistic, ecosystem-oriented approach is needed.
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The SVB Crisis Highlights The Importance Of Resilience And The Imperative Of Trust
While the long-term implications of the Silicon Valley Bank collapse are still unfolding, technology and digital business leaders can learn some valuable lessons about resilience, innovation, and trust.
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Spotting Reputational Risk In Nontraditional Third-Party Relationships Ain’t So Yeezy
Third-party risk management efforts typically focus on software vendors and managed services providers. It's time to broaden that perception.
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Q&A: Two Core Questions To Understanding ChatGPT
There may be a revolution coming on the heels of generative AI — but tech leaders should maintain a realistic perspective and understand its potential and limitations.
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Sales Technology: Saturated To Simplified
Maximizing value from sales technology is more important than ever while budgets are lean and the economy continues to waver. Explore findings from our recent Tech Tide and what they mean for sales leaders.
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Launch Your B2B Customer-Obsessed Growth Engine
Short-term strategies aimed at extracting value from your customers will fail. Learn why you need — and how to build — a growth engine that drives value for your customers and your company.
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Future Fit Organizations Learn To Win
To survive and thrive in the future of work, organizations must evolve from “doing” to “learning” in every aspect of their business process.
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Efficiency Or Cheating? ChatGPT Users Seek The Upper Hand
One in five US CMOs has already used ChatGPT in their marketing efforts and 40% more are exploring use cases. Get the latest Forrester data on plans for this emerging tech.
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Resist Short-Termism To Avoid Brand Budget Cuts
High-growth companies see brand activation as a vital part of their strategy — even in economic uncertainty. Here are some of the ways that these organizations prioritize it.
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You Asked, We Answered: Questions From Our 2023 CX Predictions Webinar
We were thrilled with the response to our 2023 CX Predictions webinar. Here, we answer audience questions on common CX topics.