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Meet Izola: Accelerating Forrester’s GenAI Future
Izola synthesizes Forrester’s research to enable clients to move faster on their top priorities and have more informed conversations with Forrester experts who apply and contextualize Forrester insights to their business-critical initiatives.
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Strikes Are Merely One Expression Of Employee Power
2023 was the biggest year for US strikes in 40 years. Strikes are an expression of Employee Power — one of the four shocks that will reshape the future of work over the next decade.
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Is Your Company Ready For The CSRD?
Learn what it takes to comply with the requirements of the EU’s Corporate Sustainability Reporting Directive (CSRD).
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Go Beyond The Hype: What B2B CMOs Should Do About GenAI Now
The call to action for B2B marketing is to be agile, get active, and not stay on the sidelines of generative AI. Learn the four key areas your readiness assessment should focus on.
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Your Company Just Announced Sales Layoffs. What Should Revenue Enablement Do About It?
Read five suggestions to simultaneously come to the aid of your internal customers and to up your enablement game for the long term.
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Anti-Predictions: Here’s What Won’t Happen In 2024
Before our full predictions for 2024 launch on Tuesday, October 24, read our “anti-predictions.” Here’s what won’t happen in 2024.
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Torch The Test: Closing The Cybersecurity Skills Gap Requires Continuous Learning
Learn how investing in cybersecurity skills and training (CS&T) platforms can help overcome the cybersecurity skills gap in this preview of the upcoming Forrester Security & Risk Forum.
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Hollywood Strikes Spark AI Negotiations In Every Creative Industry
Learn how the outcome of the Hollywood strikes could set a precedent for other creative industries grappling with the impact of AI.
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The State Of Business Buying, 2023: Product Experts Gain Influence Amid Financial Constraints
As business buyers navigate economic headwinds, they're looking to product experts to help them make purchasing decisions. Explore the highlights from our latest Buyers' Journey Survey.
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The Good, The Bad, And The Ugly: The Role Of Trust In Insurance Fraud
Fighting insurance fraud is only feasible with synergies among the people, process, and technology domains. Find out more in this preview of our upcoming Security & Risk event.
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Were Our Predictions For 2023 Correct?
We made bold calls for 2023. Did they come true? Discover the accuracy of Forrester's Predictions 2023. And get a first peek at what we'll cover in our 2024 predictions.
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Revenue Operations: Nine Myths And Two Realities
Revenue operations has exploded in popularity, but misconceptions about it abound. Here, we reveal nine common myths and highlight two key realities.
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US Banks Must Get Ready For Open Banking Now
Open banking is imminent in the US, and banks must prepare now to be ready for the CFPB’s Personal Financial Data Rights rule.
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Don’t Be A Passive Bystander — Take An Active Approach To Insider Risk
One of Forrester’s best practices for managing insider risk is to turn your employees into advocates for the program. Get five tips for how to do that in this preview of our upcoming Security & Risk event in November.
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Spend On Generative AI Will Grow 36% Annually To 2030
Generative AI’s meteoric rise can be compared to the launch of social media, the smartphone, and the internet. The technology’s wide applicability across industries and occupations will drive massive growth, Forrester’s new forecast shows.
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2024 Planning: European Leaders Must Avoid An Excess Of Caution And Invest In Bright Spots
Many of the signals we normally use to plan for the coming year are pointing in ambiguous, counterintuitive, or contradictory directions. But submitting to excessive caution would be a mistake.
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Building Self-Service Applications That Would Make Michelangelo Proud
Generative AI is on the cusp of revolutionizing chatbots for customer self-service. Learn about the role conversational AI vendors can play.
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Prevent Data Turnovers With Insider Risk Management
Learn some valuable lessons about insider risk management from the New York Knicks and the Toronto Raptors. Really.
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Saying Goodbye To MQLs: What’s The Business Impact Of Leaving MQLs?
This week’s Saying Goodbye to MQLs blog post looks at how leveraging signals to identify buying groups can drive value for your organization.
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Heed The Warnings And Get Climate Risk On Your Risk Register
After Montana was found to have violated the constitutional right to a “clean and healthful environment," this is what every risk pro should be considering.