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Amazon’s planned acquisition of One Medical presents a serious question surrounding patient data privacy.

In that world, security concerns remain. Here's what leaders and teams need to know.

Learn how digital business leaders can build a stellar team with the right digital competencies to execute the digital strategy.

Instead of thinking of physical offices and home offices as in conflict, innovative leaders and their most adaptive employees think of them both as part of a single networked entity.

The company's TikTok alternative simply isn't winning, new Forrester data indicates.

Experience from past economic slumps indicates that B2B sales leaders’ budget plans must balance essential strategic investments with “quick win” tactical investments.

To thrive in a turbulent year, B2B marketing leaders will need to spend strategically. Taking cues from fast-growing companies can help.

When tech companies select people with ideals and integrity, they get people with ideals and integrity. When they behave in ways that betray those employees, they can expect rebellion.

Read a few of our key takeaways on where to invest, where to cut, and where to experiment to create a smart B2C marketing budget in 2023.

In this challenging economic climate, CX leaders must invest to maximize the ROI of their CX programs. Those who don’t will find their budgets slashed — especially if economic troubles persist.

Volatility will complicate planning for the coming year, but an intentional approach to investments and cuts will help businesses succeed.

CIOs must approach their 2023 planning and budgeting period with a growth mindset. Get three takeaways from Forrester's 2023 planning guide for technology executives.

To succeed with digital business in 2023, invest and innovate judiciously by doubling down on customers’ pressing needs.

Amazon’s move would disrupt the healthcare industry, forcing healthcare players to improve their patient experience and retail giants to follow suit. This blog explores what Amazon’s acquisition of One Medical will mean for the healthcare industry and what Amazon must do to make its healthcare business successful.

Learn why moving away from legacy thinking on products and services leads to far better outcomes.

For a large multichannel bank, a 1-point improvement in its CX Index™ score can lead to an incremental $123 million in revenue. For a direct bank, it can lead to an incremental $92 million in revenue. Discover the results of the 2022 CX Index™ for US banks.

Forrester’s research team reviews the major business implications of the Inflation Reduction Act.

Learn how the three finalists for Forrester’s Enterprise Architecture Award for North America drive their EA strategy and its impacts.

The Transportation Security Administration's relaxing of rules based on industry feedback is welcome. Yet the days of nonexistent or voluntary cybersecurity regulations for critical infrastructure are ending.