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Application security budgets are on the rise. Find out which sectors of the market will see the most dramatic investment and why.

When sales leaders and the sales org are laser-focused on hitting their year-end numbers, it can be hard to give proper mindshare to annual planning. Yet a thorough planning process is critical to success.

In its current state, the metaverse is prime (virtual) real-estate for brands looking to make press headlines, test and learn, and reach a subset of the Gen Z audience. Brands that expect a revenue-based ROI from their metaverse custom media buys will be sorely disappointed.

It's impossible to know what the future holds for marketing campaigns in development. But you can course-correct at pivotal points to achieve the results you seek.

Are you creating inclusive experiences for your customers? Many companies aren’t. For example, here’s a sampling of what we heard when we evaluated typical approaches to collecting personal information from consumers: “There is no open box to identify yourself. Ticking ‘other’ is alienating; therefore, if I didn’t identify as male or female, I wouldn’t feel […]

As a new spin-off company, Siemens Energy needed to align priorities across product, marketing, and sales to achieve its ambitious goals. Learn how working with Forrester helped them lay a foundation for success.

Most companies’ focus on data and technology capabilities is not balanced with focus on people and process. Learn why people skills matter in data insights.

In many ways, virtual events are more convenient than in-person events, but they demand a different approach as a delegate.

Will all of the digital urgency brought about by the pandemic disappear? Learn how AI can help drive creativity and innovation in your organization.

Static annual plans often collect dust on a shelf. Leaning into the planning process can help you build a more dynamic and effective marketing plan that drives forward the objectives of the business.

Join us November 18–19, 2021, to learn best practices for producing connected, clear data insights that drive business outcomes. Discover what attendees will get at this year's Data Strategy & Insights.

In light of the recent Power Apps portals data leak, learn three key points about the security of low-code platforms.

Many B2B marketers find joy in campaign planning — but not so much in budgeting. It turns out the two are intimately connected.

Even with Google's recently announced cookie deprecation delay, B2B advertisers need to move quickly to ensure their continued success.

Learn why IT and technology leaders should make diversity and inclusion a core part of their talent strategy.

What can regional marketing teams do to break through silos and ensure campaigns are relevant to local audiences? Consider these four steps.

IBM's research found that when CEOs were asked to identify the most crucial members of the C-Suite, CMOs came in well behind their CFO and COO peers. But it doesn't have to be that way.

Business results are increasingly tied to digital design excellence. Why is this happening? These three trends are pushing digital design to the forefront.

Forrester believes that 2021 is the year that China becomes the epicenter of 5G innovations globally. Learn three reasons why in this blog post.