promoted

Forrester’s Budget Planning Survey, 2024, uncovers a dual narrative for marketers in the coming year: The challenge lies in managing tight budgets but also in the dichotomy of needing to invest in recent technology- and process-related advancements to stay relevant. Strategic budget divestment is required in this environment.

The July 19 CrowdStrike Falcon outage created major trust issues for the company and the broader security market. What's next for CrowdStrike? Find out as we make several predictions on where the company will go next.

Every Olympics brings insights into the current cultural zeitgeist. Here are five observations from this year's big event.

The majority of security technology decision-makers anticipate further budget increases in 2025. Learn three key areas for CISOs to focus on in the year ahead in this preview of our 2025 Budget Planning Guide for security leaders.

Friction between product management and portfolio marketing is a long-standing reality. Leaders can help bridge the disconnect and pave the way to better business outcomes.

Crises such as the one triggered by CrowdStrike's global outage shine a bright light on many aspects of business and technology. Our new report provides a thorough overview of recommended actions for tech leaders as they face the unfolding long-term repercussions.

If your organization uses Net Promoter Score as a CX KPI, how can you put it to best use? Find answers in the first of a two-part blog series.

Our Budget Planning Guides will steer you toward budgeting decisions that set you up for success in 2025. Get a preview of what to expect when the guides launch on August 1.

Creating our generative AI tool, Izola, taught us some very valuable lessons. Here are five that may help you on your own genAI journey.

Traditional approaches to IT strategy can result in plans that are disconnected from the actual needs and dynamics of business operations. Learn how Forrester's new IT strategy blueprint can help create an IT strategy that continuously optimizes business results.

Learn what Microsoft Entra Suite will mean for the security service edge (SSE) market and how users and companies considering SSE solutions should respond.

A revenue process transformation isn’t a project or single workshop initiative. It’s an ongoing, collaborative effort that requires organizations to meet their buyers at every stage of their journey. Learn what it takes to get started.

The Olympics are global, prestigious, vast, and a tribute to extraordinary grit. Companies looking to leverage the games to promote their brands need to recognize the event's uniqueness.

Following his recent appearance on stage at Forrester’s CX Summit EMEA, Keith Fletcher, international customer experience manager at E.ON, answers more audience questions on using customer journeys to fuel sustainable growth.

Dismantling content moderation on social media platforms would have a host of negative consequences and change marketers' spending decisions.

Self-service capabilities have raised the percentage of non-IT professionals fulfilling their own business intelligence (BI) requirements to around 20%. Three techniques can help you serve the rest.

Synthetic data is not a new phenomena but generative AI-based synthetic data is rapidly becoming the unsung hero of AI development. Find out why in this preview of the upcoming Technology & Innovation Summit North America.

Generative AI is revolutionizing the private sector, and its leaders are determined to implement this emerging technology at scale and without delay. But how does the public sector view it and what hurdles does genAI face in that realm?

Forrester’s list of the top 10 emerging technologies for 2024 reflects the continued dominance of AI but also emphasizes the growing importance of security in our increasingly connected world. Get a deep dive on the top 10 list in this blog post.