Podcast
Joana de Quintanilha and first-time CX Cast guest Richard Sheahan unpack the creation and impact of the Experience Room — an immersive, hands-on learning experience debuted at Forrester's CX Summit EMEA 2025. Created to be fast-paced, emotionally engaging, and highly collaborative, the Experience Room offered participants — working together as a bank team to improve the home-buying experience — a unique, interactive way to engage customers with four key CX tools.
Webinar
Discover strategies and tools to optimize 2026 B2B marketing budget planning with Forrester. Build adaptable, goal-driven plans that align with business objectives.
Blog
As a marketing professional, you live and breathe metrics: website traffic, leads generated (although you should be talking about buying groups engaged), pipeline contribution, engagement rates, and more. But when it comes to communicating marketing’s business value, the numbers alone just don’t cut it. They either aren’t understood by marketing’s stakeholders, or they’re too disconnected […]
Blog
Unlocking AI value in the public sector starts with people, not technology. While investments in AI solutions accelerate, many organizations overlook the critical human capabilities that enable them. Without a workforce that understands, trusts, and can act on data, even the most advanced AI initiatives will underdeliver. The foundation lies in developing a deliberate triad […]
Blog
Advertising technology is overly complicated — and everyone is fed up. Here's how adtech can right-size and refocus on compelling customer experiences.
Blog
Disruptive technologies such AI can boost efforts towards some strategic priorities, but can also work against environmental sustainability goals.
Blog
For CEOs and CIOs, genAI promises more than incremental productivity gains; it provides a new layer of instrumentation that enhances visibility, velocity, and adaptability across the digital enterprise.
Blog
Capgemini’s recent announcement of its intent to acquire WNS for $3.3 billion represents more than just consolidation in the business process outsourcing (BPO) space. This deal reflects a decisive shift in the industry: The traditional, labor-intensive outsourcing model is giving way to intelligent, AI-powered service delivery. In today’s BPO market, AI is no longer a […]
Blog
When B2B survey respondents say that 73% of their revenue originates from current customers, retaining and growing those accounts must be a top priority, one that is well coordinated across all postsale motions, from onboarding to servicing and expanding business on the back of attained goals. Especially in volatile economic markets and geopolitical times, every […]
Blog
Cocreation is a powerful tool to help CMOs orchestrate multiple internal teams and external partners to drive innovation. Because environmental sustainability demands a systemic approach with multiple stakeholders, CMOs can apply some of the lessons learned to help drive an ambitious cocreation agenda for environmental sustainability. The CMO’s position — at the intersection of business […]
Blog
Learn some of the key adoption drivers, technologies, and use cases for identity and access management (IAM) in Asia Pacific in this preview of a new report.
Blog
Effective security must mirror attacker agility. Learn how to think like an attacker and build a proactive security strategy in this preview of our upcoming Technology & Innovation Summit EMEA.
Blog
As AI use grows in government, people are asking important questions about fairness, control, and responsibility. This blog looks at how public agencies can build trust by focusing on clear communication, ethical design, and employee involvement. It shows that trust isn’t just a nice-to-have — it’s key to making AI work for everyone.
Blog
Will agentic AI deliver the seamless integration government agencies have been waiting for, making interoperability a problem of the past? Find out in this post.
Blog
Effective knowledge management (KM) is essential for enhancing developer productivity and innovation. A strategic KM approach reduces inefficiencies, accelerates onboarding, and preserves valuable organizational knowledge. By fostering a culture of knowledge sharing and utilizing centralized repositories, organizations can transform KM from a support function into a core enabler of software delivery performance.
Blog
Budget planning this season may feel like a high-stakes expedition into uncharted territory. Learn how our 2026 Budget Planning Guide can help customer experience leaders deftly navigate this uncertain terrain.
Blog
Security and risk leaders face an uncertain road ahead in 2026. Wild market swings, geopolitical tensions, and increased cybersecurity threats mean that security and risk leaders must build resilient plans and make bold moves to turn volatility into opportunity. Learn how our Budget Planning Guide for security and risk leaders can help.
Podcast
We come to you live this week from Forrester’s annual CX Summit NA conference in Nashville! This year, Forrester unveiled its new Total Experience Score framework, a new measurement that connects brand and CX to deliver a more comprehensive picture of where brands stand. We spoke to some Forrester analysts at the event to discuss the research they shared and insights they gathered.
Webinar
Learn how to optimize budgets, prioritize resilient markets, adapt to evolving buyer behaviors, and leverage AI for growth. Don’t miss our data-backed budget strategies to thrive in uncertainty.
Webinar
Learn how CIOs and CISOs can align budgets and strategies to tackle cybersecurity threats, prioritize risks, and implement solutions for 2026 volatility.
