Featured Blogs

Though volatility has tempered budget expectations, business and tech leaders should prepare for the unexpected. Forrester’s 2026 Budget Planning Guides can help you make the right strategic moves this budget planning season. Bien que la volatilité ait atténué les attentes budgétaires, les responsables business et tech devraient se préparer à l’imprévu. Les Guides Budget Planning 2026 de Forrester peuvent vous aider à faire les bons choix stratégiques en cette période de préparation budgétaire.

Dans une époque marquée par le changement et l’incertitude, les responsables technologiques peuvent choisir de rester réactifs ou de saisir les nouvelles opportunités qui s’offrent à eux. Découvrez comment le Technology & Innovation Summit EMEA de Forrester peut les aider à naviguer dans le chaos technologique et à atteindre des performances élevées dans un environnement instable.

Some enterprises are hoping they can replace developers with subject matter experts and AI. And if the coders are gone, why invest in a system to control the software development lifecycle? That could be a very costly mistake. Find out why in this post.

CISOs must recognize that AI is enabling attackers to scale operations quickly with minimal technical skill. Learn how this is happening and get four key takeaways to better defend your organization in this new era.

Scrolling through my LinkedIn feed lately, it’s clear that B2B marketers are feeling the fatigue — especially when it comes to buzzwords like “volatility,” “ever-evolving,” and “pace of change.” And I get it: It’s exhausting to be a B2B marketer these days. The pressure to grow never lets up, even as everything around us keeps […]

A room full of people gathered as part of our Forrester Women’s Leadership Program to celebrate successes and posit solutions for the many challenges that women face in this field. The theme? “Choose your advisors — and nuggets of advice — wisely.”

Marketers’ confidence in their ability to accurately measure marketing is at an all-time high. This is good news since proving the value of marketing has never been more important. But a gap exists between those who are most confident and everyone else, driven primarily by inconsistent data quality, too many metrics to measure, and too […]

Learn how to use AI to enhance customer relationships, preserve the human connection, and build long-term trust — all while gaining a competitive edge.

As we progress through the fourth industrial revolution — an era defined by seamless integration of people, machines, and systems — there’s an increasing demand for scalable, intelligent, and resilient compute environments.

As you would expect, I am fielding a lot of questions from clients about how to deploy, embed, and integrate AI into their workforce.

By front-loading exports and remaining largely insulated from US tariffs in H1 2025, Europe-5 (France, Germany, Italy, Spain, and the UK) businesses are planning for 10% US tariffs on many UK goods and 15% US tariffs on many EU goods for the next several years.

How can marketing work with CX to improve customer experience? This week, Angelina sits down with senior analyst Brad Haag to dive into the world of marketing measurement and analytics. Brad shares how to accurately measure the impact of marketing efforts, the evolution of marketing mix modeling, and the role of data science in modern marketing strategies.

As nonhuman identities grow at breakneck speed, it may be easy to forget that the key to modern machine-identity security strategy success is its human elements. Learn more in this preview of our upcoming Security & Risk Summit.

As agentic AI becomes embedded in enterprise architecture tools, it’s not just automating tasks — it’s redefining the architect’s role. Learn five things enterprise architects can do to adapt to their new reality.

Making software development easier is only part of the AI-plus-citizen development story. The movement now has another raison d'être. Find out what it is and how it could impact your ability to scale AI.

Learn how Stripe and Bridge are driving stablecoin adoption in this conversation with Mai Leduc, head of product at Bridge, a Stripe company.

When partner sales numbers fall short of expectations, the blame game begins: Fingers point at partners, products, or market conditions.

The clock is ticking on SAP ECC’s end-of-support date in 2027, and the big question requiring your attention is: What’s your plan to get to SAP S/4HANA cloud? Learn the options in this preview of an upcoming peer discussion for Forrester clients.