Jim Nail

Principal Analyst

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Amazon’s MGM Acquisition: A Deal About Talent, Not Titles

Jim Nail May 28, 2021
As the overpopulated streaming video landscape continues to expand, Amazon is vying to keep its top-tier ranking by buying MGM for $8.45 billion. While MGM’s library isn’t worth the premium price Amazon is paying, the talent behind the screen is the real deal. The main reason for this acquisition is simple: to enable Amazon to […]
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Blog

Another One Bites The Dust: Why Verizon’s Divestiture Of AOL And Yahoo Is No Surprise

Jim Nail May 3, 2021
Today, Verizon announced it is selling AOL and Yahoo to private equity group Apollo for a hefty $5 billion, backing off its foray into media and advertising technology (adtech) and retrenching to its core competence as a mobile telco. This news should come as no surprise. When Verizon acquired AOL in 2015 and then Yahoo […]
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Blog

Four Takeaways From The Super (Advertising) Bowl

Jim Nail February 8, 2021
By the end of the third quarter, there wasn’t much doubt about the outcome of the game. But suspense lingered about how the ads would perform in this high-stakes contest for brands and their agencies. Advertising holds up a mirror to society, nowhere more than the premier advertising event of the year, the Super Bowl. […]
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Blog

Update Your Understanding Of Emotion (Hint: It’s Not Just Feelings)

Jim Nail January 12, 2021
We’ve assembled a compendium of Forrester’s existing research on emotion, with the help of analysts across a variety of coverage areas. This research will help CMOs — and other leaders across the enterprise — rethink the dynamics of emotion.
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Research Collection

B2C Marketers: Use Your Brand Messaging To Deliver Value During The Pandemic

Jim Nail November 27, 2020
COVID-19 is now an unavoidable part of consumers’ lives, and marketers need guidance on how to effectively communicate with them in these ever-changing times. To help marketers address the fear, uncertainty, and challenges that consumers are experiencing, we’ve created a collection of research that provides a range of approaches to consider as they strategize how […]
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Blog

Streaming Apps: Stop Warring, Start Wooing

Jim Nail September 16, 2020
Many pundits and news outlets have declared the onset of “streaming wars,” as all the major traditional media companies have launched robust streaming products this year. The success of these battles is tracked in subscriber counts, new content launches, and the content brands that each platform boasts. Valid enough. But Forrester believes there is another […]
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Blog

FORRward: A Weekly Read For Tech And Marketing Execs

Emily Collins July 20, 2020
The EU-US Privacy Shield Was Just Invalidated: What To Do Now This week, the Court of Justice of the European Union handed down its ruling in the case popularly known as “Schrems II.” Why should you care about an obscure EU case? Because the ruling invalidated the EU-US Privacy Shield, the mechanism by which American companies could […]
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Blog

Peacock Launch Puts User Experience At The Center Of The Streaming Wars

Jim Nail July 20, 2020
NBCUniversal’s entrant in the streaming wars, Peacock, launched this past week, offering a full library of the network’s current season, original shows, and archival “must-see TV” programs, including “30 Rock,” “Parks and Recreation,” and “Saturday Night Live.” The network opted to follow FOX and ViacomCBS with an advertising-supported model to differentiate from the subscription model […]
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Blog

Q1 2020 Proves Streaming Is Essential To Consumers And To The Future Of Media Companies

Jim Nail April 27, 2020
Netflix’s blockbuster Q1 results grabbed the headlines last week. But this is just one event in a quarter that I believe marks a watershed in the evolution of streaming video. Let’s look at four significant announcements and then put it all together into the story of the quarter: Netflix topped its global net new subscriber […]
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Blog

AT&T TV: An MVPD In Geek’s Clothing

Jim Nail March 3, 2020
This week, AT&T begins the national rollout of its new AT&T TV service after a 13-market pilot test. AT&T gave me a demo in its downtown Boston store and a trial subscription to test; plus, I listened to the conference call with GW Shaw, VP of video product management for AT&T TV, as he briefed […]
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Blog

Legacy Brands, Take Note: The FTC Won’t Protect You From DTC Competition

Jim Nail February 24, 2020
The Federal Trade Commission (FTC) recently sued to block Edgewell’s acquisition of shaving direct-to-consumer (DTC) company Harry’s, fearing industry consolidation since Edgewell owns the Schick and Wilkinson blade brands. It’s a disappointment to Harry’s founders and VC investors, to be sure, and perhaps even a deterrent to further VC investment in DTC disruptor companies. But […]
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Blog

FORRward: A Weekly Read For Tech And Marketing Execs

Emily Collins February 24, 2020
Don’t Read This Before Dinner There are some things that can’t be unseen. Chief among them, a Whopper decomposing in high definition to demonstrate that Burger King plans to remove artificial colors, flavors, and preservatives from the burger. Industry pundits are all abuzz with opinion (ahem!), and Burger King is the toast of media town, posed for ad award glory. But will it help Burger King sell more burgers? So far, Burger […]
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Infographic

The Power Of The Values-Based Consumer — And Of Authentic Brand Values

Jim Nail February 14, 2020
As consumers look to align their purchases with their principles, opportunities arise for brands. Learn what it takes to connect with this purpose-driven segment. 
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Blog

FORRward: A Weekly Read For Tech And Marketing Execs

Emily Collins February 10, 2020
It’s Time To Treat The Discipline Of Software With Respect This isn’t another dig into an already told story about Iowa’s failed app. By now, everyone knows that the app — designed to collect caucus numbers in Iowa — bombed brutally (it ruined the nights of 1,600 caucus managers and countless others). Our insight: We must better embrace the challenges and importance of software with structures that […]
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Blog

FORRward: A Weekly Read For Tech And Marketing Execs

Brigitte Majewski November 4, 2019
Apple TV+ launches; the coming Streampocalypse; and more.
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Blog

Is Great Content Enough To Survive The Coming Streampocalypse?

Jim Nail October 28, 2019
Until now, Netflix, Hulu, and Amazon Prime Video have been synonymous with streaming video. Sure, HBO GO, CBS All Access, Sony Crackle, and others are in the market, but these media moguls’ presence in streaming is modest compared to their standing in the traditional television and movie industries. All that will change between November 1, […]
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Blog

FORRward: A Weekly Read For Tech And Marketing Execs

Brigitte Majewski October 28, 2019
Humana Commits To Cloud-Based Innovations To Reimagine Heathcare Humana signed a multiyear strategic partnership with Microsoft to build predictive and personalized healthcare solutions to help its members manage and overcome health issues. Among its broad innovation portfolio are moves to empower doctors to deliver personalized, proactive health care by providing a holistic view of their […]
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Blog

Roku Buys DSP Dataxu: Good For Roku, But For Everyone Else?

Jim Nail October 23, 2019
Roku announced yesterday that it’s buying demand-side platform (DSP) Dataxu for $150 million in cash and stock. Just another instance of advertising technology (adtech) consolidation, maybe? Not so fast. Let’s break down what it means. Roku Keeps A Good Thing Going From a strictly business perspective, this is a good move for Roku. The company’s […]
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Blog

FORRward: A Weekly Read For Tech And Marketing Execs

Matthew Guarini July 8, 2019
Facebook Has Brought Us To A Tipping Point Facebook is appointing what its leader calls a “supreme court” for resolving issues in content censorship. This oversight board will be appointed by Facebook; therefore, it is fraught with conflict of interest from the get-go. Consider that Facebook already has a bigger daily impact on the lives […]
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Video

TV’s Tectonic Shift Just Happened

Jim Nail May 14, 2019
Did you feel the earthquake that hit the television business today? You should . . . I’ve long used the geologic concept of plate tectonics as a metaphor for the television business. Like the earth’s giant crustal plates that seem immovable in the face of enormous geophysical pressures, the television business has resisted the forces […]
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