Featured Blogs

While talk of an AI bubble persists, Forrester forecasts US technology spending to grow 8.3% in 2026 to $2.9 trillion. Learn the key drivers behind this growth in this preview of our new forecast.

Forrester forecasts that global tech spending will reach $5.6 trillion and grow a record 7.8% in 2026. Find out why in this preview of our new global technology spending forecast.

What CIOs are working on, Part 1 of 4 Over the past six months, I’ve run guidance kickoffs with CIOs and CTOs across financial services, insurance, government, higher education, travel, and manufacturing in Europe and APAC. These are working sessions where we learn the organization’s context, constraints, and challenges, then agree on a practical action […]

Hardware security modules (HSMs) are a key foundational security component of public key infrastructure. HSMs hold the crown-jewel keys for encryption and digital signatures and perform encryption and decryption operations on protected data and payment information. While HSMs have been in use for decades, they now play an oversized role in migrating to post-quantum security […]

I love festivals. Some of my favorite memories come from attending Lollapalooza, Coachella, SXSW, and Edinburgh Fringe. The chance to see the best and the newest in a field in one place and at one time is an invigorating thrill. Although some events award prizes, that isn’t the main objective. Instead, their primary purpose is […]

Over the past three years, ChatGPT was the catalyst for genAI adoption. It became the face of consumer genAI usage. It is still the most popular tool among genAI users, followed by Google’s Gemini and well ahead of Meta AI or Microsoft Copilot. Personal use cases currently trump professional ones. GenAI Is Poised To Grow […]

Learn five ways that belief that it’s people all the way down help you make sense of the AI world and make good decisions about what to do as a business or technology leader.

Forrester is preparing to release new research on revenue cycle management (RCM). RCM is no longer just about billing and payments. It’s a critical component of financial health and customer experience, yet the administrative burden, friction between payers and providers, high labor costs, complex user interfaces, and rising denial rates have made RCM a pain […]

Digital commerce is reshaping how B2B companies enter new markets by delivering speed, flexibility, and data‑driven decision-making. Instead of relying on slow, traditional setups, leaders can test demand, refine pricing, and reach new buyers in weeks while competitors are still getting started.

Your architects are making technology decisions in isolation. And you’re paying for it. Retail picks Azure; manufacturing goes with AWS; three business units each spin up customer data hubs; and nobody documents the APIs they create. Your teams think they’re moving fast — they’re actually burning cash and building chaos. Our latest research shows why […]

Seventy percent of business buyers in the APAC region are Millennials or Gen Zers, which is shaping the region’s buying dynamics in profound and irreversible ways.

If ICPs alone were enough, pipelines wouldn’t stall and growth wouldn’t slow. Learn what's missing and what to do about it.

The cloud era, application modernization, and “AI-first” principles are making existing portfolio models obsolete. Learn how Forrester’s new REAP framework can help IT leaders manage today’s tech portfolios.

Meta will begin testing paid subscriptions on Instagram, Facebook, and WhatsApp in “the coming months.” How much will it cost? Unknown — pricing has yet to be announced. But subscription tiers will reportedly offer upgraded AI tools with productivity and creativity features. This includes expanded Meta AI capabilities, integration of the company’s newly acquired Manus […]

Forrester’s US Retail E-Commerce Forecast, 2025 To 2030 reveals steady growth across total retail, online sales, and store-based spending. Learn more about the key trends and where to find more detailed data and insights.

Tavar James, VP global events, shares what CX leaders can learn from professional event strategists. Tavar discusses how in‑person experiences build trust, why personalization matters more than ever, how to avoid common pitfalls in hybrid formats, and what makes a standout CX event in 2026. He also previews exciting changes coming to Forrester’s CX events portfolio and offers practical advice for anyone planning to attend their first big in‑person gathering.

The costs of selling in answer engines — like many things related to agentic commerce — are not entirely clear. Understand the steps to crafting a strategy to integrate agentic commerce into your business operations.

Organizations need digital metrics to track the success of their digital strategy. These metrics articulate intended outcomes and provide a yardstick for measuring progress. Many organizations use digital success metrics to compare themselves against their peers, but outperforming — or underperforming — these metrics isn’t the end goal. The real value of benchmarks lies in […]

Generative AI is transforming the innovation consulting market; it enables new operating models and accelerates the shift from experimentation to large-scale execution. Find out which market dynamics innovation leaders need to pay attention to and how innovation will change in the coming years.