Blog
AI disrupts marketing norms and changes so rapidly that it’s hard to keep up. Just last week, Google announced its newest push to incorporate AI in search with an AI mode, while Microsoft introduced the Agent Store, a catalog of AI agents. Companies may be tempted to move fast with AI pilots, but for consumer-facing AI experiences, […]
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Acquiring Informatica fuels Salesforce’s hard pivot to reinvent itself as an AI-first company and away from its CRM roots. Learn more about the impact of this acquisition on both companies and their customers in this post.
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MIT's Nobel Prize-winning economist Daron Acemoglu proclaims that technology can take two paths: automation and empowerment. Learn what each path entails and where AI is on each in this event review.
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As physical automation advances, aerial drones are becoming a powerful tool for overcoming operational challenges. Learn more about the benefits, use cases, and risks of aerial drones in this preview of a new report.
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Learn the 11 emerging technologies that all public-sector IT leaders should be watching and get insight on how these technologies will shape the next decade of government transformation.
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SAP Sapphire 2025 featured a flood of updates, from partnerships with Palantir and Perplexity to sweeping changes in pricing and packaging. But the real story was SAP’s repositioning of AI as the enterprise operating system. Learn more in this SAP Sapphire 2025 review.
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Forrester is accepting nominations for the Data & AI Impact Award, which recognizes enterprise data and AI initiatives that drive business outcomes. Find out more about the award and how to apply.
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The big question at Red Hat Summit 2025: Will customers continue to embrace more complexity in exchange for openness and flexibility? Get five key points coming out of the event.
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Windows 11 introduces a new security feature that separates admin and user roles, bringing a sudolike experience to the desktop.
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Selecting a public cloud platform is no longer just about technical fit — it’s about strategic alignment. Learn three key strategic differentiators that should guide final decisions in this preview of our new report Buyer’s Guide: Public Cloud Platforms, 2025.
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How can CX leaders cut through the noise and find the right solutions for their organizations? My latest reports propose Forrester’s Function-First Tech Buying Framework as the solution for vendor selection.
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Find out what Zscaler's acquisition of Red Canary could mean for the cybersecurity market as a whole as well as for security leaders and their teams.
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Product-led sales (PLS) combines product-led growth and sales-led strategies to help B2B buyers discover, evaluate, and commit to offerings through self-service. Success requires strong alignment across product, marketing, and sales; robust data analytics; and a cultural shift toward product-assisted selling.
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CX, marketing, and digital leaders have many measurement options at their disposal but struggle to identify what matters most to their customers and business. Find new ways forward at CX Summit APAC.
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The extended deadline to submit your nominations for the APAC region is Monday, June 9. Learn more about how to apply and what makes a strong application in this blog.
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Despite well-defined hierarchies and formal reporting structures, many companies struggle with silos, bottlenecks, and suboptimal performance. Learn three key approaches that can help.
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Get Forrester's five key takeaways from the recent IBM Think 2025 event and our five pieces of advice for technology leaders based on what we heard.
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How can you prepare your employees to become adaptable learners who quickly embrace and master each new wave of technology change? Forrester's technology change quotient (TCQ) can help. Find out what TCQ is and how you can leverage it in this post.
Podcast
This week, Principal Analyst Max Ball joins to explain the history and current state of AI in the contact center. Max highlights the immediate improvements brought on by AI and outlines areas where AI still has far to go. We also touch on the challenges faced by human agents and the confusion around terminology like "agentic" and "agents."
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The Legacy of IT Service Management Is Holding You Back For more than twenty years, IT Service Management (ITSM) has served as the operational backbone for managing incidents, problems, and changes. Yet in 2025, the complexity of enterprise IT environments has outpaced the frameworks and processes once deemed cutting-edge. Despite improvements in incident response, asset […]
