Emerging Technology
Emerging technology is reshaping business models and improving digital experiences for consumers and employees across industries and geographies. To leverage emerging technology effectively on their path to business and digital transformation, brands and enterprises must continually assess the technology landscape to separate vaporware from the truly emerging techs, while also evaluating the impact of new technologies on the organization’s technical debt and legacy operations and existing tech stack. Forrester can provide best practices and frameworks for building an emerging technology business case and getting the most from the emerging technologies you deploy. Read our insights to learn how to evaluate, implement, and drive business value with new and emerging technology.
Insights
Blog
Quantum Echoes Reminds Us That Algorithms Matter
Google’s Quantum Echoes highlights that algorithms — not just hardware — drive quantum progress. In 2025, Quantum Echoes reframes quantum advantage through algorithmic creativity, verifiability, and scientific utility — reminding us that true quantum value depends on problem design, not qubit count.
Blog
Forrester’s 2025 Technology Strategy Impact Award Winner And Finalists For North America
Congratulations to the United States Department of the Navy, this year’s winner of the Technology Strategy Impact Award for North America. Learn more about their winning strategy as well those of finalists CBRE and Verizon.
Ultimate Guide To The Top 10 Emerging Technologies
Discover the top 10 emerging technologies shaping 2025, based on Forrester’s exhaustive research. Explore the impact, use cases, and benefit horizons of technologies like agentic AI, synthetic data, quantum security, and more.
Blog
The Future Of GenAI For Visual Content
Learn how visual AI technologies will enable businesses to engage responsively with customers and consumers in the next two to five years.
Blog
How Financial Services Firms Align Business And Technology Strategies In 2025
Financial services firms are increasing technology investment in 2025 to improve customer experience, align business and IT strategies, and drive strategic growth amid economic uncertainty.
Blog
Today’s Leaders Must Heed AI Advice For Future Disruptors
Startup founders, investors, technologists, and operators are all working frantically to get an early jump onto the AI train. Find out why and get more of the key takeaways from the recent Startup Boston Week event.
Blog
Adaptive Mobile Banking: Forrester’s 2025 European Insights
Discover how European banks are turning mobile apps into smart, conversational experiences. Forrester’s 2025 review reveals key trends and leaders.
Blog
Solving Tech Debt With AI + Graph
Is this the end of the configuration management database? Learn the value of AI and the IT knowledge graph as a solution to the biggest tech challenges, including technical debt.
Predictions 2026: Your Planning Starts Here
2026 will demand proof, not promises. Explore Forrester’s Predictions resources — guides, webinars, and blogs — to plan smarter, lead with trust, and stay ahead of disruption.
Blog
Announcing The Evaluation Of The Adaptive Process Orchestration Market
Adaptive process orchestration is Forrester’s framework for enabling autonomous operations by integrating AI agents, nondeterministic control flows, and traditional automation technologies to manage complex business processes. As enterprises scale automation, Forrester will launch an adaptive process orchestration landscape report in early Q2 2026 to guide leaders in navigating this emerging category and selecting the right orchestration platforms.
Webinar
Virtual Roundtable: Forrester’s Technology & Security Summit Sneak Peek
Watch the replay our our virtual roundtable to get a first look at the insights behind our upcoming Technology & Innovation and Security & Risk Summits!
Blog
Are We Ready To Talk AGI Yet? Yes. Maybe. No. All Of The Above.
Artificial general intelligence is inevitable, progressing in stages toward autonomous, goal-driven software across domains. Learn how to focus on practical, observable criteria to plan for its impact.
Podcast
Anthropic Lawsuit, AI And Energy, CMO Trends
As we hurtle toward the end of August, it’s time to look toward the future. More specifically, the future of Anthropic (and other AI firms), the future of AI as a technology, and the future of the CMO role.
Blog
AI As Tool Creator: The Next Frontier In Knowledge Work
As I move into my second six months of using AI daily, I’m convinced that its most overlooked role isn’t writing content (or even code) but creating tools. We all know how generative AI has shaken up software development, writing code at scale and collapsing cycle times. But AI isn’t just a writer — it’s a toolsmith.
Blog
Quantum Security: Three Questions State And Local Government Leaders Must Ask Themselves TODAY
If you are a security or technology leader in state or local government, you might be looking at the influx of quantum security readiness guidelines with trepidation. Ask yourself and your team these three questions to figure out what to do next.
Podcast
AI Pricing, Outcome-Based Pricing, Developer Productivity
As the annual budgeting and planning season comes into full swing, we drill down into two unique pricing trends. We then take a detailed look at how to measure developer productivity.
Blog
The Autonomous Testing Platforms Landscape, Q3 2025, Is Out!
As software development accelerates through AI and generative technologies developer teams need to rethink how they approach testing. Learn some of the benefits of autonomous testing platforms in this preview of a new market landscape report.
Blog
The Clock Didn’t Stop: The EU AI Act Will Reshape Your AI Strategy — Now
After rejecting lobbying efforts from the tech industry, the EU is moving forward with the next phase of the EU AI Act. Find out what this means for organizations leveraging AI in the EU and beyond.
Blog
New Research: Top Emerging Technologies In Healthcare
Healthcare organizations face constant pressure to improve clinical outcomes and workforce retention amid budget constraints and market volatility. Our new research aims to help them prioritize the technologies that will have the most impact today.
2026 Predictions: Blind Spots That Could Derail APAC Leaders
What if your biggest risk in 2026 is the one you haven’t seen yet? Join Forrester live on Nov. 27 to uncover the 2026 predictions APAC tech and security leaders must act on to ensure trust, value, and resilience.
Blog
Forrester’s 2025 Technology Strategy Impact Award Winners And Runner-Up For APAC
Congratulations to FWD Group and YCH Group, our winners this year, and to AIA Group, our runner-up. Learn more about the technology strategies each of these firms developed and how they executed them with precision and agility.
Blog
Inside Club Med’s Conversational AI Strategy: An Interview With Siddhartha Chatterjee
Learn how Club Med designed, implemented, and continuously refined its conversational AI strategy — starting with a WhatsApp chatbot in Brazil.
Podcast
AI Regulation In The US, Vibe Coding, Click To Cancel Hits Home
July heats up with a look at the impact of some regulatory moves in the US and a deep dive into a new AI trend for developers that may be more useful than you think.
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