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AI is redefining what consumers expect from financial guidance, but trust remains the limiter. As AI takes on more advanced roles, financial institutions must balance personalization and efficiency with transparency, governance, and human oversight.
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ServiceNow Knowledge 2026 showcased how ServiceNow is expanding its role in enterprise AI, workflow automation, and digital workplace transformation.
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Learn how banks can scale conversational experiences at CX Summit EMEA 2026.
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In 2026, AI leaves the chat and enters the physical world. From layer zero experiences and robotics to multi‑agent systems and quantum computing, this year’s top emerging technologies reveal how AI is reshaping interaction, infrastructure, and the foundations of the future.
What qualifies as emerging technology?
Emerging technology is the practical application of new technical knowledge that is still developing or early in adoption but has the potential to disrupt markets or create new ones. These technologies may mature at different speeds and deliver value over short-, medium-, or long‑term horizons.
Why should businesses pay attention to emerging technology?
Emerging technology can unlock new growth, efficiency, and customer value if applied well. Paying attention early helps leaders anticipate disruption, prioritize investments, and avoid being caught off
guard as technologies mature and reshape industries.
How can companies evaluate which emerging technologies to adopt?
Companies should evaluate emerging technologies based on business value, strategic fit, maturity, and risk. High‑performing organizations test technologies in real business contexts, pilot promising use cases, and scale only those that demonstrate clear impact rather than chasing every trend.
What challenges do organizations face in deploying emerging technologies?
Common challenges include skills gaps, immature ecosystems, integration complexity, and unclear regulatory or ethical standards. Many organizations also struggle with shiny object syndrome, investing too early or in the wrong use cases. Successful deployment requires governance, change management,
and iterative learning.
How does Forrester support clients in navigating emerging technology?
Forrester helps leaders cut through the noise to focus on technologies that matter. Through research, roadmaps, and advisory support, Forrester guides clients in evaluating maturity, validating use cases, managing risk, and connecting emerging technologies to measurable business outcomes.
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On Friday, March 6, the Trump administration released the latest US national cybersecurity strategy, President Trump’s Cyber Strategy for America, alongside an executive order on combating cybercrime and fraud. The document, focused on six core pillars, is the briefest cybersecurity strategy released by the US in the last decade. The biggest challenge with the document […]
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Forrester’s report, “The State Of Quantum Computing, 2026,” shows that quantum computing is advancing faster than expected, making business utility and Q-day security risks plausible by 2030.
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OpenAI has nixed its instant-checkout functionality, which enabled shoppers to complete their orders directly in ChatGPT. Read what this shift means for merchants.
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GenAI is already reshaping software development — but not primarily through chatbots or code autocomplete. The most consequential shift is the emergence of agentic software development (ASD): a new way of building software in which AI systems do real development work, not just assist humans.
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This is an announcement of the start of my research into digital twins for data centers. A digital twin is a continuously updated virtual model of a physical system, synchronized with real‑time data from sensors, analytics platforms, and AI systems. This live replica mirrors the behavior, performance, and interdependencies of the system, enabling teams to […]
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The annual RSAC Conference in San Francisco is the cybersecurity industry’s biggest event of the year. For the analysts attending, RSAC Conference week provides an opportunity to learn about cybersecurity trends and topics, meet with vendors and clients, and share our insights and observations. It’s also an excellent opportunity to meet our daily step goals […]
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Many organizations have struggled to bridge the gap between vision on agentic AI and practical progress. Recent examples from the financial services industry — often mischaracterized as slow to adopt agentic— are defying the trend.
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Predictions are a tough sport to play. If you get them all right, you played it safe by recapping existing trends or gave wishy-washy statements that are hard to verify. If you got them all wrong, you likely went for the headlines with little accountability on those claims. Every year, we try to find that […]
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GenAI and machine translation promise instant multilingual reach across websites, apps, support flows, and internal tools. But when leaders treat localization AI as a switch to flip rather than a strategy to design, they quickly erode quality, safety, and brand trust. Research shows that large language model (LLM) safeguards don’t reliably carry over beyond English, […]
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Forrester’s State Of AI Survey, 2025 of 1,400 global decision-makers shows rapid AI adoption — but slow progress on governance, security, and financial impact. As firms push into 2026, three questions will define AI’s trajectory: linking AI to real business outcomes, moving beyond quick wins, and building the trust foundations needed for sustained value.
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I kicked off 2026 by attending CES for the first time, and I can confirm that everything you’ve heard about this event is true. CES is massive. It’s sprawling. The scale was equal parts energizing and overwhelming — but once I got past the sensory overload, clear and meaningful signals started to emerge. Beneath the […]
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And now for something completely different. I normally write about APIs, integration, and architecture. Today, I shall also turn my attention to quantum computing platforms. I have always found these to be fascinating devices. Their bits — or rather qubits — are not discrete, binary numbers like the voltage-based bits in classical computers. Rather, they […]
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AI infrastructure has crossed an important threshold. Find out why AI infrastructure decisions feel different and how our latest analysis on the AI infrastructure solutions market can help you make more confident decisions.
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The 10th anniversary of KubeCon + CloudNativeCon North America in Atlanta was both a celebration of progress in the open-source community and a moment of reflection about the challenges facing that same community amid change.
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The 10th ITC conference centered heavily on the shift from AI hype to practical, scalable implementation across the insurance value chain.
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Adobe enables more of the design workflow, meeting users where they are and balancing solving pain points with new innovations.
