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Discover why B2B leaders must understand the current state of people and workflows in content before moving forward with investments in genAI for content creation.

AIA Group has won Forrester’s 2025 APAC Customer Obsession Award, recognized for putting customers at the heart of its strategy, operations, and leadership. The company stood out among strong contenders across the region.

July has marked a defining moment for global AI regulation, as policymakers in both the US and the EU removed or abandoned some heavy roadblocks that stood in the way of laws mandating transparency and regulations enshrining risk management.

Technology leaders need to get comfortable navigating relentless technology disruption, making bold decisions in the face of uncertainty, and building organizations that are ready to thrive no matter what comes at them. Learn how our upcoming Technology & Innovation Summit North America can help.

AI is giving executives the perfect justification for workforce reductions that they’ve been planning all along. Yet many business leaders don't believe that AI is a replacement for employees, our survey data shows. For organizations and workers to survive this shift, the strategy isn’t about fighting AI — it’s about documenting real value, tracking revenue contributions, and building data-driven cases that prove that human judgment, creativity, and relationship management remain irreplaceable.

For technology executives trying to build an investment plan for 2026, the picture is unclear. Find out where most IT organizations will be investing next year and where you may be able to scale back to fund more experimentation in the year ahead.

Security and risk leaders face an uncertain road ahead in 2026. Wild market swings, geopolitical tensions, and increased cybersecurity threats mean that security and risk leaders must build resilient plans and make bold moves to turn volatility into opportunity. Learn how our Budget Planning Guide for security and risk leaders can help.

Optimism about budget growth is high among B2B marketing leaders — but so is the pressure to deliver results. Focusing on resilience, changing buyers, and strategic use of AI will help these senior leaders thrive in an unpredictable climate.

As in years past, we reviewed the websites of 116 brands and retailers to see how they did — and didn’t — choose to compete with the four-day sale. Here’s what we found.

Life as a CIO is hectic, the environment around you is increasingly volatile, and you continually have to achieve more with less. Get some tips on managing tech debt and building engagement for your technology strategy.

The convergence of emerging technologies is accelerating the transformation of customer experience — reshaping how companies understand and serve customers, streamline operations, and deliver value.

In an era of change and uncertainty, technology leaders can either stay reactive or seize the new opportunities in front of them. Find out how Forrester’s Technology & Innovation Summit EMEA can help technology leaders prepare to master tech mayhem and achieve high performance in today’s volatile environment.

Even as volatility abounds, business and technology leaders must stay laser-focused on building a strong AI foundation. The first blog in our new quarterly Bold Stances series offers some guidance.

While persistent challenges plague CX in North America, EMEA offered some bright spots. Learn about this year’s Customer Experience Index (CX Index™) scores and the lessons they hold for brands.

Discover how AI-powered AppGen platforms are collapsing the SDLC, democratizing development, and disrupting the software industry.

Without rigorous management, shared services in government can devolve into a service provider model, losing sight of the core mission and sacrificing the efficiencies they were designed to deliver. Learn how to avoid this and get the balance right.

The artificial intelligence revolution isn’t just about algorithms — it’s also fundamentally reshaping the IT infrastructure. Learn three major impacts from these trends and what choices CIOs and enterprise architects are faced with as a result.

You asked; we answered. Check out this list of questions and answers from our recent webinar unveiling our top 10 emerging technologies.

We’ve just wrapped up another successful CX Summit EMEA. Now it’s time to put those lessons to work — and deliver on your customers’ total experience.