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IHH Healthcare Singapore wins Forrester’s 2024 APAC Customer-Obsessed Enterprise Award, which recognizes organizations that are delivering outstanding customer experiences to accelerate business outcomes.

Shared finance is still a largely overlooked need, despite being a common one. Read four key findings from our new report.

It’s mathematically obvious to apply AI to advertising, but its efficiencies can come at the expense of advertisers’ control and transparency. Learn more about how AI benefits the advertising process and why advertisers must curate AI.

We've finalized our selections. (And, yes, the overwhelming wave of AI technologies influenced our selection process.) Find out what changed in our analysis this year and more on what to expect.

We have opened the call for our annual Security & Risk Enterprise Leadership Award. This award recognizes organizations that have transformed the security, privacy, and risk management functions into capabilities that fuel long-term success. Learn more about the award and how to apply.

The FCC has re-instated the regulations known as Net Neutrality repealed seven years ago. Here are the things you should know to help you roll up your sleeves and develop a plan to work around the new rules.

As organizations increasingly invest in genAI capabilities and consumer-facing use cases, they need to consider consumer trust. Learn how to foster trust in this CX Summit EMEA keynote preview.

It’s easy to trust generative AI implementations because of how human they feel. But when it comes to security, there are still some fundamental challenges to overcome with genAI. Learn more about those challenges in this post.

A lot has changed in the regulatory landscape since we introduced Forrester’s Sustainability Maturity Model three years ago. For Earth Day 2024, we’ve updated the model. Read this post to learn about the major changes to the model and how it can help your organization reassess your sustainability maturity.

Learn how working with Forrester has helped NOAA achieve a five-year CX transformation in just two years.

As TikTok begins to roll out TikTok Notes, it faces more headwinds than tailwinds as it tries to take on Meta's Instagram. Get a detailed analysis in this post.

The market for AI foundation models is still in its infancy. While enterprises still rely mostly on pretrained large language models for AI needs, the market is evolving and changing quickly. Tech leaders must understand how to navigate it.

Sales managers now have the visibility needed to coach sellers beyond the basics.

Tech leaders are rethinking their strategic partnerships, because silicon matters again. That's why so much attention was paid to this year's Intel Vision conference. Get our key takeaways from the event including three intriguing Intel product announcements.

There’s more to planning and executing reputation programs than what we typically see at the usual “air cover” level. Learn more about the Forrester Reputation Program Decision Model in this preview of B2B Summit North America.

This year’s Mobile World Congress went well beyond the usual telco topics and themes. Learn six of the key themes coming out of one of the most important annual tech events in Europe.

The details of Google’s settlement in a multiyear lawsuit over Incognito mode became public this week. Find out what changes Google will make as a result of the settlement and what it means for marketers everywhere.

Get ready to be inspired by these best-practice program implementations across B2B marketing, sales, and product. We reveal which eight companies will be honored at B2B Summit North America in May.

These three companies have transformed their businesses to maximize customer value and relentlessly drive internal alignment. Get a preview of the success stories they will share at B2B Summit North America in May.