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Predictions 2024: Big Media Gets Its Mojo Back

Kelsey Chickering October 31, 2023
Big media gets its mojo back in 2024. Check out this preview of Predictions 2024: Media And Advertising and discover the trends that will define the year ahead.
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Prognosen 2024: KI wird eine enorme Chance – aber auch eine Bedrohung – für große Cloud-Akteure sein

Lee Sustar 30 Oktober 2023
Die disruptive Kraft von KI wird 2024 den Cloud-Markt erschüttern. Erfahren Sie mehr in unseren Prognosen 2024 zum Cloud Computing.
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Predictions 2024: Software Development Adapts To TuringBots, Ajar Source, And Backstage

Chris Gardner October 30, 2023
In 2024, software developers will have to adapt to the rise of TuringBots, ajar source, and Backstage in the development cycle. Learn more in our 2024 predictions for software development.
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Predictions 2024: Technology Infrastructure Addresses A Tumultuous Environment

Michele Pelino October 30, 2023
Dynamic changes are occurring in the technology infrastructure landscape, impacting the data center, remote work, edge environments, and connectivity. Learn more in our 2024 technology infrastructure predictions.
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Predictions 2024: A Lethargic Enterprise Software Market Goes Cutting-Edge

Linda Ivy-Rosser October 30, 2023
In 2024, we’ll see SaaS sales hit 75%, genAI drive modernization efforts, and at least one vendor megadeal. Learn more in Forrester’s 2024 enterprise software predictions.
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Predictions 2024: AI Will Boost Big Cloud Players — But Threaten Them, Too

Lee Sustar October 30, 2023
The disruptive forces of AI will shake up the cloud market in 2024. Learn more in our 2024 cloud computing predictions.
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Prévisions 2024 : l’IA, croissance et menace pour les acteurs du Big Cloud

Lee Sustar 30 Octobre 2023
Les forces perturbatrices de l'IA vont secouer le marché du cloud computing en 2024. Pour en savoir plus, consultez nos prévisions 2024 sur le cloud computing.
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Prognosen 2024: Generative KI – vom Hype zum zielgerichteten Einsatz

Michele Goetz 26 Oktober 2023
Wird generative KI dem Hype 2024 gerecht werden? Die kurze Antwort lautet: Ja. Erfahren Sie mehr über unsere Prognosen 2024 für künstliche Intelligenz. 
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Predictions 2024: Generative AI Transitions From Hype To Intent

Michele Goetz October 26, 2023
Will generative AI live up to the hype in 2024? The short answer is yes. Learn more in our 2024 predictions for artificial intelligence.
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Predictions 2024: Automation Influenced By LLMs, Regulators, And Enterprise App Vendors

Craig Le Clair October 26, 2023
In 2024, firms will surge ahead with automation initiatives, fueled by new AI enthusiasm. Learn more in our 2024 automation predictions.
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Predictions 2024: Data And Analytics Set The Stage For Generative AI

Zeid Khater October 26, 2023
The future success of generative AI relies on leveraging quality data effectively. Learn more in our 2024 data and analytics predictions.
Video

Predictions 2024: An EX Recession And An AI Revolution Reshape The Future Of Work

J.P. Gownder October 26, 2023

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Predictions 2024: Smart Manufacturing Walks Back Prior Plans

Paul Miller October 26, 2023
In 2024, Forrester predicts that a healthy pragmatism will take hold in manufacturing. Learn more from our 2024 smart manufacturing predictions.
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How To Build Your Business Case For Microsoft 365 Copilot

J.P. Gownder October 25, 2023
Microsoft 365 Copilot’s general-availability day is here. Forrester’s new research can help you build your business case for adoption.
Video

Predictions 2024: CMOs Prioritize Practicality Over Purpose

Mike Proulx October 25, 2023

Blog

Predictions 2024: Digital Commerce Will Go Small, Artificial, And Augmented

Emily Pfeiffer October 25, 2023
Digital commerce in 2024 will adopt artificial intelligence and augmented reality to solve specific use cases. Overall, digital businesses will apply surgical precision, rather than sweeping change, to their technology decisions. Read our predictions.
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Predictions 2024: CX Teams Should Buckle Up For A “Fun” Ride

Judy Weader October 25, 2023
In 2024, we expect that CX leaders will continue to navigate variable footing, in some cases finding themselves caught in the crossfire between new tech and old policies. Prepare yourself for the new year with a preview of our 2024 predictions.
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Predictions 2024: GenAI And Partners Help B2B Marketing, Sales, And Product Endure A Wild Ride Ahead

Laura Ramos October 25, 2023
B2B marketing, sales, and product functions in 2024 will face disruption and opportunity from generative AI, making alignment more critical than ever. Learn more about what’s coming in 2024.
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Prognosen 2024: CX-Teams sollten sich für eine „wilde“ Fahrt bereitmachen

Judy Weader 25 Oktober 2023
Wir gehen davon aus, dass sich CX-Führungskräfte im Jahr 2024 weiterhin in einem schwierigen Umfeld bewegen und gelegentlich in das Kreuzfeuer zwischen neuen Technologien und alten Richtlinien geraten werden. Bereiten Sie sich mit einer Vorschau auf unsere Prognosen 2024 auf das neue Jahr vor.
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Prévisions 2024 : la genAI et les partenaires aident le marketing, les ventes et les produits B2B à faire face à un avenir changeant

Laura Ramos 25 Octobre 2023
En 2024, les services marketing, ventes et produits B2B seront confrontés aux perturbations et aux opportunités offertes par l’IA générative, et il sera donc plus essentiel que jamais de s’aligner. En savoir plus sur ce qui nous attend en 2024.