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Buyers may never click through to your content, even if it’s relevant, well structured, and aligned to buyer needs. This doesn’t mean your content is any less important — it’s just that the rules have changed.

Our judging panel decided on two outstanding organizations for the honors this year. Learn about their different approaches to customer obsession, and join us at CX Summit EMEA to hear from them first-hand.

In a recent example of why managing insider risk is critical, cryptocurrency exchange Coinbase announced that it was the target of an extortion scheme enabled by insiders. Learn more about the incident and how to protect against it in this blog.

For technology leaders in APAC, the pressing question is no longer about whether AI will transform your business but how you will leverage AI to lead your organization through global volatility and escalating costs. Learn how Technology & Innovation Summit APAC will equip you with the skills, practices, and platforms you need to master today’s tech mayhem and and navigate a volatile environment.

The shifts in global trade policy induced by the US government’s tariffs have introduced global economic uncertainty which will impact the tech spending outlook in APAC. Learn more about the drivers and impacts of the ongoing volatility in this post.

Can you trust the so-called 95:5 rule when you target B2B buyers with your brand and demand marketing mix? Here's what we found.

The Asia Pacific region is no longer following global tech trends — it is setting them. Once seen as a fast adopter, APAC is now a bold innovator, building new technologies from the ground up. Get some examples and use cases in this preview of our upcoming webinar.

From live goats and puppies to robot dogs and animal costumes, the RSAC Conference 2025 delivered some unexpected surprises. But it also delivered the usual insight into various trends in the security market today. Find out more in this RSAC review.

The need for federal agencies to achieve more with less is a constant drumbeat, and AI agents could help meet this challenge. Forrester has ranked the top 11 AI agent use cases for federal government that will help federal agencies streamline operations, enhance efficiency, and deliver more impactful services.

When companies improve both brand equity and CX in tandem, there is a significant revenue uplift. Learn more at CX Summit EMEA June 2–4, 2025, in London.

State CIOs now stand at a critical junction — caught between the promise of streamlined, citizen-centric government and the peril of hollowed-out public institutions dressed in the language of reform. Your next move determines whether your DOGE effort becomes a blueprint for smart reform — or a cautionary tale.

Emerging technologies are transforming digital experiences, which are evolving to become more human-centered, assistive, anticipatory, and agentic.

Tesla’s blazing-hot growth trajectory has come to a screeching halt. These three areas will indicate whether or not it regains its momentum.

MQLs are a barrier to your organization’s progress. Discover how you can begin your shift to buying groups with just three steps.

Root your planning and actions in your customers and leave room to innovate while controlling the risks you can.

The impact of Google's court cases will take years to play out. But they raise the likelihood of the company's overhaul.

2025 started with a bang! Technology and geopolitics are changing so fast that many can’t keep track of the latest trends, with an announcement of new, benchmark-shattering genAI-related tech seemingly every week.

Forrester’s 2025 top 10 emerging technologies report reveals a major shift in the tech landscape, driven by AI acceleration and changing market dynamics. Longtime list members extended reality and Zero Trust edge are stepping back, making room for two fast-moving innovations — one of which was virtually unknown just a year ago. The earlier release gives tech leaders more time to strategize and align with upcoming breakthroughs in AI and beyond.

As the FTC's landmark antitrust case against Meta begins, we examine the market ramifications of a potential Meta break up.