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Though US government tech spending will grow modestly this year, the context is one of profound technological realignment. Our forecast report highlights three forces defining how the world’s largest public-sector technology market will evolve in 2026 and beyond.

The massive sell-off in software stocks earlier this month may signal that investors are betting on AI-native alternatives. Not so fast. The enterprise core isn't vanishing — it's transforming.

The US economy performed better than consensus expectations in 2025, despite tariff-related uncertainty. Yet even with fewer headwinds, there are potential speed bumps that organizations must take into account.

Perhaps a more productive question is: What kind of brand is a Super Bowl ad right for?

As AI accelerates and agentic systems begin to orchestrate more digital journeys, machines are simultaneously content creators and — in deciding what buyers see — a primary content consumption audience. Learn what this means for the future of content.

In 2026, consumers will lean into a yearning for in-person experiences and connection. Events offer unmatched opportunities to deepen connections, build trust, and create memorable brand moments. Our latest CX Cast episode features Forrester VP of Global Events Tavar James on making the most of these experiences.

Happy Data Privacy Day! In honor of the day, we’re highlighting five key trends that will determine the data privacy agenda for the year ahead.

A formidable challenge awaits security leaders as personal tools like Moltbot spread. AI butlers are the next shadow super-user.

The platform's staying power proves just how embedded it is in US culture. But is the new deal a win for consumers, creators, and advertisers?

Google has entered the agentic commerce race and is now racing against OpenAI for advantage. Yet consumer trust still lags.

Our latest Buyers’ Journey Survey of nearly 18,000 global business buyers describes a buying climate in which AI is everywhere, scrutiny is the norm, and trust is paramount. Read about the key findings and how organizations can succeed with today’s wary buyers.

Buyer autonomy and the prevalence of AI are collapsing go-to-market fault lines. This isn’t just a catalyst to change — it’s an opportunity to reset with a new, resilient, and connected GTM approach.

AI will take over increasing numbers of workflows and tasks in the next five years. But workflows and tasks aren’t jobs. Get more insight and next steps in this preview of our new forecast on the impact of AI on jobs in the US.

Rapid growth is often coupled with an underestimation of the cultural implications. Learn three intentions leaders can adopt to preserve and grow culture energy during times of rapid growth.

Vendasta faced a challenge familiar to many technology companies: alleviating client engagement pain points while limiting the impacts of efficiency and tool disconnects. Learn about Vendasta’s transformation in this preview of a new case study.

Brand new Forrester consumer data sheds light on sentiment and preferences in the high-profile acquisition bids from Netflix and Paramount.

Answer engine optimization (AEO) exposes a gap that’s long been hiding in plain sight. Most content is designed to explain — but when marketers stop at answering questions and avoid framing comparisons, trade-offs, and decisions, they hand that responsibility to AI systems and third-party sources.

When marketing and product align around buyer needs and shared commercial priorities, growth follows. Learn how to strengthen this alliance.

AEO demands broader, more intensive collaboration than SEO. Learn how roles should change and where they should intersect in a zero-click world.