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Smart Tech Executives Will Position Their Company For The Coming Rebound
In 2023, technology executives should optimize their budgets with customer and employee experience as the North Star. Here’s a peek at three actions we recommend in our new report, “Navigating The 2023 Downturn: Technology Executive" to help tech executives can position their companies for market leadership when the rebound comes.
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Large Asia Pacific Firms Are Ramping Up Sustainability Action — But Need To Move Faster
A growing number of large firms in APAC are rethinking their supply chains, product and service design and development, and branding. But the pace of change needs to accelerate.
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Design For Empathy To Build Deeper Connections With Your Customers
Empathizing with customers is almost always the first step in design frameworks. Learn how to take the next step and embed empathy into your entire design process.
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Lifecycle Revenue Marketing Capabilities Help B2B Triumph In A Customer-Driven World
Lifecycle revenue marketing (LRM) shifts from the historic structures and specialized teams used to drive revenue to sharing capabilities and prioritizing the customer experience.
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When It Comes To Customer Obsession, Financial Services Companies Are Thoroughly Mediocre
Traditional financial services firms should focus on improvements before they fall woefully behind fintechs and other competitors that are aiming for their customers.
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It’s Awards Season For Customer Obsession — Nominations Wanted
Submit your nominations for Forrester's inaugural Customer Obsession Awards. These awards will recognize leading organizations and executives who put customers at the center of everything — and, in the process, accelerate growth, customer loyalty, and employee engagement.
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Generative AI, Like ChatGPT, Won’t Destroy Creativity. It’ll Save It.
Generative AI has made the creative industry uneasy. Yet combined with human ingenuity, the technology's potential is enormous.
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Southwest Demonstrates Why Having A True Technology Executive Is Critical
Southwest's recent failure is a call for every CEO to make sure they have a battle-tested and empowered technology leader at the helm.
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The Many Resources (And Acronyms) You Must Know To Prioritize Vulnerability Remediations
Building a robust vulnerability risk strategy takes input from multiple resources. More importantly, it requires input on factors specific to your company.
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Meta Hit With €390 Million Fine And An Uncertain Advertising Future
Learn what the latest ruling against Facebook and Instagram means for marketers.
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Are You Ready For Collaboration By Design?
Knowing collaboration is important isn’t the same as knowing how to foster it. Leaders need to understand the psychological factors.
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Twitter Needs Advertisers, But Advertisers Don’t Need Twitter
Recent concerns around brand safety should prompt advertisers to test elsewhere.
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The Future Of Account-Based Selling Technology
When properly selected and implemented, account-based selling solutions deepen teams’ understanding of key accounts. Sellers can then focus on winnable deals, increase average deal value, and maximize customer lifetime value.
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What Q3 2022 Tech Services Earnings Mean For Technology Executives
Read a few key takeaways from our analysis of the recent earnings announcements of leading public companies providing technology services.
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How To Get Executives To Buy In To CX Transformation
Win support for customer experience transformation by connecting CX to financial goals. Learn how to craft a compelling CX business case, with examples.
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You Need A Design System — Here’s Why
Our research shows that the best organizations use a design system to streamline and scale experience design (XD). Learn the benefits of a design system.
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Digital Workplace Trends To Watch Out For In 2023
For leaders looking to improve digital employee experience in 2023, these five trends will be key.
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Watch Out For TuringBots: A New Generation Of Software Development
What are TuringBots? Hint: They will not replace you — not in the near future nor in the medium term. But they will augment your capabilities and make you look and work smarter.
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A Recap Of 115 Retail Website Promotions On Black Friday And Cyber Monday 2022
We reviewed 115 retailer and brand home pages during Black Friday and Cyber Monday. Read our takeaways.