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An industry that has long prioritized winning net new business and strengthening internal efficiencies will be forced to reimagine how it creates value for customers across the customer lifecycle. Find practical advice for achieving this at Forrester's B2B Summit APAC.

This year’s evaluation was more rigorous and expansive than ever before as we sought to answer end users’ important questions.

The staggering figure reflects how widespread environmental consciousness has become. Worsening wildfires, storms, floods, pollution, and energy costs will cement eco-friendliness as a mandate.

As new as generative AI is, we can already see how companies will incorporate its capabilities into their businesses’ strategies and operations. Our experience with two earlier, explosive technologies show you how.

Stopping investment in customer obsession will cost you — in terms of customer goodwill, waste, data loss, and employee theft. Get a snapshot of the findings from our new report.

We interviewed a variety of sales, marketing, and revenue operations leaders to understand why revenue operations has grown dramatically in recent years and what assumptions leaders make about establishing a revenue operations function. Here's what they told us.

A recent roundtable surfaced challenges that B2B marketing leaders are struggling with. Here, we provide some solutions.

If technology executives want to be in the room where the growth conversation happens, they have to earn the right. Learn the most critical things that CIOs, CTOs, and other tech executives need to do to get there.

The Canada Customer Experience Index (CX Index™) rankings for 2023 show brands backsliding on performance. Read about the results, and meet two brands that beat the odds and improved their CX Index scores in a tough year.

In the most promising areas of AI impact in B2B marketing, prudence, too, is advised as marketers explore use cases.

Last chance! We are extending the nomination deadline for our Technology Strategy Impact and Enterprise Architecture (EA) Awards to June 26, 2023.

US brands struggled to deliver effective customer experiences in 2023, but some succeeded. Discover the US Customer Experience Index (CX Index™) 2023 results.

With the acceleration of generative AI as well as other emerging technologies, tech leaders must build long-term strategies to address the growing demands on the technology organization.

New AI tools offer managers in government ways to safely encourage experimentation in daily work tasks, benefitting overall cultural energy.

Boost bottom-line profitability with a structured and strategic approach to top-line revenue growth by activating five marketing levers.

Sales and revenue leaders need to transition to a systematic approach to growth that prioritizes processes and investments in infrastructure, technology, and insights. Our Forrester Decisions for B2B Sales service is designed to facilitate that transition.

In constantly changing and highly complex B2B markets, organizational growth hinges on the ability to uncover value for customers. Forrester Decisions for Revenue Operations is designed to help organizations strengthen alignment across the revenue ecosystem to maximize customer value and company performance.

Successful alignment is less about process and more about calibrating buyer value. Learn about the five dimensions that top organizations align on — and learn more at Forrester’s B2B Summit North America.

E.l.f. exemplifies a creator-led media strategy with premium content. Discover how the brand hit the mark with their TikTok couple collab.