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Insights

Video

Predictions 2022: Cloud Computing Reloaded

Lee Sustar October 27, 2021

Blog

Predictions 2022: Retailers Will Compete On “Pre-Loved,” Returns — And New Partners

Sucharita Kodali October 27, 2021
The biggest retail trends of 2022 will involving tapping into the circular economy and using returns to retain customers. Learn more.
Blog

Predictions 2022: Weary Consumers Seek Immediate Happiness And Comfort

Anjali Lai October 27, 2021
In 2022, consumers will continue testing new ways to fulfill their needs with an eye towards long-tail pandemic disruption. In the process, their new behaviors will create new economies.
Video

Predictions 2022: CMOs Emerge As Emboldened Business Leaders

Mike Proulx October 26, 2021

Video

Predictions 2022: Leading Tech Execs Will Shift From Short-Term Problem-Solving To Long-Term Innovation

Matthew Guarini October 26, 2021

Blog

Europe Predictions 2022: Highlights

Laura Koetzle October 26, 2021
In 2022, expect big investments in productivity, sustainability, and new regulations. Read more.
Blog

The Metaverse Won’t Fix Facebook

Mike Proulx October 25, 2021
As Facebook eyes the metaverse, Forrester's latest survey shows consumers want substantive changes to Facebook's ecosystem. Read our full analysis here.
Blog

Every Firm Must Move To Be Future-Generation-Safe

Amy DeMartine October 25, 2021
Forrester has long promoted sustainability practices and believes that firms must move to be future-generation-safe. Discover why and how.
Blog

Prepare Now For Successful 2022 Channel Sales Planning

Stephanie Sissler October 21, 2021
Management and growth of the channel is too important to be left to chance. Here are the five actions to take in Q4 to ensure you and your organization are ready to begin building your 2022 channel sales plan.
Video

How B2B Marketing Leaders Will Build A Path To Growth: A Discussion

Shirley Macbeth October 20, 2021

Blog

Forrester’s 2021 Top Trends And Technologies Point Toward Trust Ecosystems

Brian Hopkins October 20, 2021
This year's top trends and technologies report points out that firms that master trust and ecosystem-based business models will dominate the decade. Find out more in this blog post.
Blog

Tune Order Management NOW To Create Stellar Customer Experiences This Holiday Season

Emily Pfeiffer October 19, 2021
Speed, options, and transparency should guide holiday-season planning. Learn how to deliver on customers' expectations this year.
Blog

US Consumer Pandemic Recovery Outlook, August 2021: Ongoing Uncertainties Caution Consumers

Anjali Lai October 14, 2021
In the wake of chronic caution fatigue, US consumers are looking to their most trusted brands to provide a sense of stability and reliability.
Blog

Employee Vaccination Mandates: Indecision Is The Riskiest Decision Of All

Alla Valente October 14, 2021
It can be the carrot or the stick, but the key to a successful vaccination incentive is to make a definitive decision.
Blog

The Two Pillars Of Successful Annual Sales Planning

Robert Muñoz October 7, 2021
Many factors go into effective sales annual planning. Yet without close revenue engine alignment and use of data-driven insights, your plan may be doomed to failure.
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Facebook’s Outage: Breaking The Ad Empire — For A Day?

Mike Proulx October 4, 2021
The Facebook ecosystem outage should remind advertisers to have proactive risk mitigation plans in place.
Blog

Industry Clouds Accelerate Their Momentum Into 2022

Kate Leggett September 30, 2021
Struggling to use cloud to differentiate your brand? Learn about the rapidly-growing industry cloud market in this blog post.
Blog

How Accurate Were Our Predictions For 2021?

Sharyn Leaver September 30, 2021
As we prepare to kick off Predictions 2022 on Tuesday, October 26, we reviewed our predictions for 2021. The punchline: We got it mostly right. And we missed a few too. Here’s a look at the biggest hits and misses from our predictions for 2021.
Blog

What’s The Future Of Data Management? Find Out At The Data Strategy & Insights Event

Noel Yuhanna September 29, 2021
Traditional data strategies struggle to meet business needs. Learn about the data management strategies of the future in this sneak preview of our upcoming event.
Blog

The Race For Growth Is On

Ted Schadler September 28, 2021
How will your firm grow and succeed when your competitors have access to the same resources? Find out in this sneak preview of our upcoming Technology & Innovation event.