Adopting the revenue waterfall for demand management brings many benefits, meaning that parting with leads can be all sweet and no sorrow.

Read this blog for analysis and the top 10 key takeaways from Apple’s FY 2023 sales and profits reporting.

Amid all of the buzz around Copilot at Microsoft Ignite last week, SharePoint Premium was revealed. While this is partially a branding and licensing streamlining effort, SharePoint Premium will continue to evolve into an AI-powered content platform with document automation, metadata enrichment, and other intelligent content services. Managing the end-to-end lifecycle of “high-value content,” such […]

In the fast-paced realm of B2B marketing, it’s crucial for chief marketing officers to adapt and enhance their marketing strategies. The focus is shifting away from traditional channel marketing, and it’s time to embrace the power of partner marketing for a true marketing transformation. The most popular priority of B2B marketing leaders for the next […]

Practice inclusive design this holiday season to unlock long-term benefits. Here are four ways to implement responsible design.

In Singapore, the ease of global networking is impressive. At the recent Singapore FinTech Festival, a significant event in APAC attracting around 66,000 attendees, I had the valuable chance to connect with clients and friends worldwide. The event offered both enriching conversations and intriguing fintech product demonstrations. Here are some key takeaways from the event: […]

The move erodes lucrative business for the current main players. We break down what it means for tech buyers.

Tech buyers, if you sell to other businesses through an e-commerce channel, your vendors have heard you loud and clear: You’re pursuing pragmatic growth opportunities in today’s unprecedented economic climate. The Big Picture Is Stoic Pragmatism Asset-light growth from helping existing customers do better — that’s what marketplaces do. That’s the main trend that unifies […]

Employers and health insurers can invest now in digital health offerings and tailored benefits that better serve this population. Keep these valuable women in the workforce. You’re not only doing what’s good for business — you just might save the life of someone you care for or who cares for you.

Humane's Ai Pin won’t see mass market adoption in the near term. Find out why.

Can a lapel pin replace the smartphone? If Humane (a startup by former Apple execs) has its way, its much-buzzed-about “Ai Pin” will make screens (and more) a thing of the past. But to get people’s heads back up and out of their devices means changing the paradigm of how we learned to interact with […]

Creating an effective chatbot is hard. To get it right, you need to master conversation design, a new discipline for creating experiences that are based on conversational AI, and you need to know where and when to use new technologies like generative AI.

This blog post dives into the engagement strategy layer of the Forrester Go-To-Market Architecture framework. This layer details a go-to-market strategy approach that allows portfolio marketers to build the critical deliverables needed to ensure successful execution.

I’ve been involved with account planning programs for over 30 years — first as a sales rep, then as a sales manager, then as a sales operations leader, and, finally, as an analyst and advisor. And in all that time, resistance by sellers to the process of creating and leveraging account plans remains high. Why? […]

A simplistic genAI approach won’t scale, won’t be cost-effective, won’t fully protect you, and won’t put all your proprietary knowledge to work. Learn about a new genAI application architecture called layers, gates, pipes, and loops.

Generative AI, as it stands today, is a minimally viable solution for frontline marketers. But that’s going to change. Generative AI will revolutionize frontline B2B marketing, offering both opportunities and threats to the status quo. Forrester forecasts that automation and AI overall will replace 4.9% of US jobs by 2030. With unique regard to frontline […]

Not surprisingly, Forrester readers these days often ask about the impact of AI on product lifecycle management (PLM). The most typical question we get in this context refers to embedded AI versus generative AI. Should You Embed AI In PLM Or Just Add Bard Or ChatGPT On Top? Clients tell us that traditional AI analyzes […]

Learn why breaches with a high impact on society, such as recent cyberattacks in Germany, bring more focus on concentration risk.

AI can unleash magic, but it’s not inherently as magical as some of the hype would have you believe.