Learn why the news of Palo Alto Networks' intentions to acquire Talon Cyber Security demonstrates the importance of securing the browser.

The future of B2B marketing planning will be integrated, sequenced, and adaptive.

Finally, the Hollywood actors’ strike is over. If the SAG-AFTRA national board approves the tentative agreement tomorrow, members will receive (among other benefits) a “streaming participation bonus” for go-forward projects. The holistic deal has been described as “extraordinary” for actors and, in part, is a step toward reconciling compensation models appropriate for the inevitable all-streaming […]

Das Gesundheitswesen wird 2024 sehr dynamisch sein, geprägt von technologischen Innovationen und unkonventionellen Denkweisen zur Erfüllung zahlreicher Gesundheitsbedürfnisse. Erfahren Sie mehr.

Managing imminent challenges at home and abroad will require continued bold action from government leaders.

Here’s how brands should infuse loyalty throughout the customer lifecycle this holiday season.

Imagine sitting down at a charming Sikkim restaurant in Nepal, ready to enjoy a delightful meal with colleagues, only to realize that none of you have brought your wallets — no cash, no cards, nothing. Well, that happened to us on our recent trip to Nepal. We had only our smartphones, the ubiquitous companions of […]

Impulse spending behavior is growing — and companies are finding opportunities both online and offline to entice consumers to add to their basket. Forrester’s February 2023 Consumer Pulse Survey found that roughly one in two of US and UK Gen Z adults report making impulsive decisions when shopping. Offline, brands and retailers for years have […]

Consumers are mostly skittish about spending more this holiday than they have the rest of the year, and categories like beauty and personal care and consumer durables will fare far worse than health and wellness and apparel.

Last week was a busy one for AI policymakers — but it’s too early to say whether it's moved the AI policy needle sufficiently.

The UK AI Safety Summit wound up being mostly about setting signals and demonstrating willingness to cooperate. Learn more in this review.

Healthcare in 2024 will be a dynamic space, with tech innovations and nontraditional thinking stepping up to address myriad health needs. Learn more.

Planning season is that time of year when B2B marketing objectives get set, tweaked, and reestablished. It’s also the perfect time to revisit your CMO dashboard to ensure that it’s up to the task — here’s how.

Forrester reviews its 2023 sustainability predictions by scoring each individual prediction in depth. This year, one of our five predictions received an A score, three received a B score, and one received a C score. Considering several unanticipated economic challenges across industries, these scores indicate continued progress and opportunities in the green market revolution.

“Do more with less.” In the ever-evolving tech and economic landscape of 2023, this has become the battle cry of beleaguered customer success professionals around the globe as they attempt to scale their function. But it isn’t so much about doing more with less: It’s about shifting the perspective on how to provide value to […]

Read Forrester’s high-level takeaways from OpenAI’s first developer conference in November 2023.

Read more on how US consumers plan to shop this winter holiday season.

Le changement climatique et les bouleversements géopolitiques contribueront à façonner un paysage rocheux pour les assureurs à l'aube de la nouvelle année. Découvrez quelques-unes de nos prévisions.

Too often, CMOs are absent from the EVP process because it doesn’t focus on buyers and customers. That's a mistake.