Featured Blogs

This week, Costco joined the list of retailers looking to capture the hearts and minds of consumers who are frustrated with their healthcare experience. Costco announced a partnership with Sesame, a healthcare marketplace that connects consumers with clinicians across 50 states. Today, Sesame offers both a one-time visit model and a subscription model known as […]

Learn how CX leaders can use design thinking to create a culture of innovation and differentiate on superior CX action that anticipates and delivers on customers’ needs.

From data implications to the myriad of use cases, IoT can be somewhat daunting for retail companies. Get some guidance on where to begin with IoT in this post.

We have a national day or month for just about everything. Some of my personal favorites include National IPA Day (first Thursday in August), National Waffle Day (August 24), National Rescue Dog Day (May 20), and National Insider Threat Awareness Month (September). Following along those lines, October (as you likely know) is Cybersecurity Awareness Month […]

At the recent Technology and Innovation Forum, Forrester challenged attendees to use GenAI tools to prepare for a high stakes presentation. Find out how it went in this post.

Should CISOs fend off Microsoft to keep their preferred products or embrace consolidation? Find out in this blog.

Despite some of the market upheaval caused by inflation and other issues, SMBs remain a good opportunity for banks. Find out why.

I’m from Chicago, which is known for many things, particularly its rich history with improvisational theater. Improv is a form of theater performed unscripted and created spontaneously by the players on stage, often through an audience suggestion. As a theatergoer, I am amazed at how much knowledge the actors must have to create something from […]

In this week’s Saying Goodbye To MQLs blog, we address some of the questions we’ve received while publishing this blog series.

Learn the five architecture patterns that shape data use to achieve business outcomes in this post. 

In a world increasingly focused on environmental sustainability, it’s no surprise that every aspect of business is being scrutinized for its impact on the planet. One aspect that often flies under the radar is marketing technology. The digital landscape we operate in demands ever more energy and resources, making it imperative for businesses to rethink […]

AI took center stage at Meta Connect 2023, while "the metaverse" remained chill. In its place, mixed reality is now the focus.

Measuring individual developer productivity has its drawbacks. Get four key strategies to help your development teams succeed in this post.

Get five key takeaways from ASIS International's recent 2023 Global Security Exchange (GSX) event held in Dallas, Texas.

Forrester analyzed past industry performance and top consumer, regulatory, competitive, and tech trends to help insurers succeed in the next decade.

India is emerging as a powerhouse in mobile banking adoption. According to Forrester’s Consumer Asia Pacific Survey, 2023, a staggering 87% of online Indian adults expressed their desire to do all their banking on a smartphone. This statistic marks the highest percentage among the countries surveyed in the Asia Pacific region. It also underscores the […]

How customers perceive a brand influences how much they are willing to spend with the brand, whether they will recommend it to others, and how likely they are to forgive the brand’s missteps. Our annual Customer Experience Index (CX Index™) benchmarking study, which has been conducted in Malaysia since 2021, answers the question, “Which banks […]

Get Forrester's key takeaways and unique insights from the recent Intel Innovation 2023 conference.

CX pros are used to focusing on the customer, often using tools like personas and workshops to create stellar customer experiences. This week, Forrester Senior Analyst Su Doyle makes the case for using those same strategies to prove CX value internally.