Michelle Beeson


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All Brands Must Build Value From Direct-To-Consumer

Michelle Beeson November 18, 2021
The value of a brand’s direct-to-consumer (DTC) digital presence goes beyond direct sales. Brands that still rely heavily on retail partners for digital sales can still drive value from direct customer engagement. Of course, DTC consumer purchases benefit brands with better margins, since they avoid fees or commission charges from partners. The benefits go beyond […]

Serving Customer Needs Across A Hybrid Customer Experience

Michelle Beeson September 8, 2021
As consumers are are less restricted by channels, organisations must follow suit and create a hybrid customer experience.

Person-To-Person Customer Experience Breaks Free From The Store

Michelle Beeson June 29, 2021
Even before the pandemic, organizations across industries have been grappling with how to manage customer experiences across physical and digital touchpoints. But the context of the 2020 pandemic forced businesses — particularly nonessential retailers and brands — to completely rethink how they used their physical spaces and, in particular, the employees within them. More retailers […]

Prioritise Your Customers’ Mental Well-Being To Spur Pandemic Recovery

Michelle Beeson May 10, 2021
It’s impossible not to see how consumers have felt the pressure of the 2020 pandemic. People have faced job losses, extended furlough, or enforced remote work while also managing homeschooling and the social (and psychological) impact of lockdown. Then there were those on the front lines: key workers struggling to do their jobs while COVID-19 […]

Brands: Gauge The Size Of Your Digital Commerce Prize

Michelle Beeson April 16, 2021
All brands need to be selling to and engaging with consumers online. The experiences of the 2020 pandemic have only accelerated consumers’ shift to digital touchpoints. When it comes to brands’ digital commerce opportunity, it’s not “one size fits all.” So, where should brands focus their digital direct-to-consumer (DTC) efforts, and what will each yield […]

The State Of Alternative Payments Acceptance In UK Retail

Michelle Beeson March 23, 2021
The availability and use of digital and contactless payments increased during the 2020 pandemic, driven by the need for more hygienic contactless payment options and a large proportion of retail being forced online amidst lockdowns. After reviewing 102 UK retailers across several product categories, we found that 92% of UK retailers offered at least one […]

Successful Brands Will Manage Their Own Digital Destiny

Michelle Beeson February 4, 2021
The 2020 pandemic has forced consumers to digital touchpoints, accelerating the need for brands to up their game when it comes to digital commerce, engagement, and operations. Historically, most brands have sold through wholesale retail partner relationships and distributors. Now, they must own the customer relationship, as far as they are able. Forrester’s latest report, […]

PlayStation 5 Launch Sends The UK Digital Customer Experience Back In Time

Michelle Beeson November 19, 2020
2020 leaves another sting in its tail for UK retailers today, among them Currys PC World, John Lewis, and Very.com (even Amazon had some trouble). After navigating the unexpected (and unprecedented) peaks and troughs of digital demand during 2020 pandemic lockdowns, it’s the planned launch of the PlayStation 5 that has managed to crash the […]

European Customer Experience Index, 2020: How Banks And Insurers Can Connect CX With Business Impact

Oliwia Berdak November 18, 2020
Learn how leaders in the European banking and insurance industries can credibly connect the customer story to the money story.

eTail Nordic Panel: Impact Of The Pandemic On Nordic Retailers

Michelle Beeson October 27, 2020
From store closures forcing consumers online to shifts in consumer spending and purchasing habits, retailers continue to manage the impact of the pandemic. Yet when it comes to strategic objectives, COVID has only accelerated the need to execute what they had planned.

How Luxury Brands Must Close The Digital Gap

Michelle Beeson October 23, 2020
Back in the summer of 2017, we warned that luxury brands were out of time to improve their digital customer experiences. Since then, luxury brands have moved from relative inertia to a range of activities, from technology upgrades to partnerships and acquisitions. But the 2020 pandemic has shaken luxury brands to their core. Nonessential store […]

Brands Must Evolve From Wholesale Suppliers To Partners

Michelle Beeson August 21, 2020
Brands have been reviewing and revamping their digital commerce strategies for some time. With consumers forced online during pandemic lockdowns across the globe, this focus on digital has only magnified. But digital commerce opportunities are not created equal for brands. Some brands are seeing significant growth in their direct-to-consumer (DTC) business and grappling with the […]

The Pandemic Accelerates Retailers’ Need For Digital Operations

Michelle Beeson June 15, 2020
As lockdowns ease, retail stores traffic and sales will only increase gradually based on consumer comfort levels, bringing preexisting strategic objectives into sharper focus and accelerate the need to execute on them.

UK Consumers Keep Calm And Carry On

Michelle Beeson June 11, 2020
Results from the our Consumer Technographics® COVID-19 Survey show how UK consumers have adjusted their spending habits and digital behaviors during the pandemic.

How Retail Omnichannel Commerce Stands In 2020

Michelle Beeson March 31, 2020
Customers believe they are engaging with one unified brand or organization, regardless of the device or touchpoints that they use. Retailers must ensure the continuity of information and resources across digital and store touchpoints — or risk losing customers to competitors that do. A truly omnichannel operation that spans the customer lifecycle will optimize revenue, […]

Key Technologies All Brands Need To Build Their D2C And B2B2C Business

Michelle Beeson March 26, 2020
All brands must rapidly upgrade legacy technology systems and processes. And that is regardless of whether or not they sell directly to customers! Brands are facing an onslaught of greater demands externally (consumers and retail partners) and internally (to execute successful digital marketing campaigns and digital commerce strategies). As a result, brands are evaluating the […]

FORRward: A Weekly Read For Tech And Marketing Execs

Brigitte Majewski December 2, 2019
LVMH Acquires Tiffany & Co.: Why It’s A Prudent Match LVMH (Moët Hennessy – Louis Vuitton SE) is acquiring Tiffany & Co. for approximately €14.7 billion (or $16.2 billion). For LVMH, this will strengthen its presence in the US market and position in the jewelry category. For Tiffany & Co., it presents an opportunity to […]

LVMH Acquires Tiffany & Co.: Why It’s A Prudent Match

Michelle Beeson November 27, 2019
The largest-ever deal in the luxury sector will strengthen LVMH's position in the US and help revive the jeweler's flagging fortunes.

Holiday 2019: Bring Brand Values Into Your Storytelling

Michelle Beeson October 7, 2019
Retailers: Customers care about your commitment to social and environmental sustainability. This holiday season, be sure to weave your brand values into your messaging.

Redefine Omnichannel Success To Measure Performance Effectively

Michelle Beeson September 24, 2019
What should our omnichannel scorecard look like? What key metrics should be included? What metrics are we missing? These are some of the questions I often get from retailers. Retail performance dashboards will most certainly include touchpoint-focused, point-in-time metrics such as online conversion rates. These are valuable measures, but conversion rates alone do not give […]
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