Blog
Forrester recently published the latest cycle of HCM (Human Capital Management) landscape – The Human Capital Management Solutions Landscape, Q2 2025. We took a peek at 41 vendors, the new set of core use cases for HCM and what new extended use cases are picking up in the market, along with the traditional and new […]
Webinar
Ready to tackle market volatility, changing customer expectations, and rapid digital disruption? Watch our on-demand webinar to learn how to stay resilient, put customers first, and boost loyalty — even in challenging times.
Webinar
Lead your tech teams through turbulent times with confidence and precision. Watch this webinar to explore risk management strategies and adaptive change techniques designed for those ready to push back against chaos and thrive where others falter.
Blog
If you walked the RSAC Conference 2025 show floor this year, you could be forgiven for thinking you were at the world’s strangest petting zoo or furry convention. There were goats! There were puppies! And if real animals on the conference show floor isn’t your thing (social media posts from RSAC 2025 attendees revealed mixed […]
Blog
Most return-to-work policies are not being complied with. Find out why and what you can do in this preview of our new report.
Blog
To lead your people through volatility, first take the time to lead yourself. Learn how to apply one of our frameworks to yourself and restore your own calm and confidence in these volatile times.
Blog
In today’s fast-evolving B2B landscape, partner ecosystems have emerged as a cornerstone of sustainable growth. Learn the benefits partner advocacy offers to suppliers, their partners, and customers.
Blog
For years, continuous automation testing (CAT) platforms have been the gold standard for reducing manual testing and ensuring comprehensive coverage across diverse environments. But with the advent of generative AI (genAI) and large language models (LLMs), we are entering a new era: the rise of autonomous testing platforms.
Podcast
Does a CX team’s position in the organization affect its influence? Principal Analyst Judy Weader shares insights from recent survey data and qualitative research, revealing that there isn't a one-size-fits-all answer. The placement of CX teams varies widely across different companies and industries, but organizational dynamics go beyond the org chart. The burden is on the CX leader to drive influence and flex with the nonlinear nature of CX maturity. Judy offers a decision-making framework to help organizations determine the best placement for their CX functions, emphasizing the role of executive sponsorship and the necessity for CX leaders to be proactive in their roles.
Blog
Discover how AIOps revolutionizes IT operations with essential functionalities, advanced capabilities, and strategies to overcome adoption challenges, as detailed in Forrester’s “Drive IT Excellence with AIOps” report.
Blog
The energy was high at last month's Mobile World Congress. Learn about out new topics that emerged in 2025, and which continued from 2024 in this MWC review.
Blog
To understand the key trends and short-term outlook during the volatility of the US economy, read this Forrester blog.
Blog
Earlier this month, my colleagues Matt Selheimer, Srividya Sridharan, and Katy Tynan advised B2B leaders on how to weather market volatility and navigate current economic storms (subscription required). One of six actions they recommend is using customer insights to improve understanding and empathy in communications and reduce high-friction processes. This is especially important when it […]
Blog
Navigating Volatility Businesses are no strangers to volatility. In the past two decades, the dot-com bubble burst, the financial crisis triggered the worst recession since the Great Depression, and the COVID-19 pandemic precipitated a global shutdown. But the level of confusion during this bout of economic volatility is unlike anything CMOs and other business leaders […]
Blog
Kraft Heinz recently embraced genAI to scale content creation and personalization, and in the process, reimagined how it brings its iconic brands to life.
Blog
A modern CRM is core to connecting organizational silos to drive customer and business value. Today, CRMs are integrating AI and adding intelligent agents to boost productivity and deliver personalized customer experiences at scale. This makes modern CRM an indispensable tool for financial services firms aiming to enhance customer experience, streamline operations, and drive growth. […]
Blog
Sales force automation (SFA) has outgrown its original tech category, becoming increasingly ambiguous as it evolves into more of an umbrella term for an ever-widening array of sales tech. As a result, Forrester will no longer be evaluating SFA as a category. Find out more and learn why sales tech buyers need to decouple their CRM and sales tech investment decisions.
Blog
Though consumer behavior often lags behind sentiment, there are already indicators that they're pulling back on spending.
Blog
The element of surprise has been a characteristic of the Trump administration’s approach to tariff negotiations and this week’s announcement that US GDP was down 0.3% for the first quarter indicates that some imbalances are already developing as a result. Learn five ways this uncertainty will impact the IT services market.
Blog
The AI gold rush continues into 2025 despite economic volatility. But this isn’t a race; the winner isn’t necessarily the first there. You do need to run the race to have a chance, however.
